Marketing Insider Group

JUNE 22, 2023

Image Source Key Takeaways: Automated marketing software lets you program and test marketing campaigns more easily than ever before. Keep in mind best practices to ensure your automated marketing campaigns are personable. These tools reach out through electronic formats, including email, social media, and texting.

Marketing Automation Services 263

Marketing Automation Services Budget Programs Automation Work Management 263

Marketing Insider Group

MARCH 25, 2024

Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time. A marketing database allows businesses to target the right people with the right message at the right time, significantly increasing the effectiveness of marketing campaigns. It’s about actively using it.

Peer-to-peer 264

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 264

Zoominfo

OCTOBER 20, 2023

And although email is an extremely effective communication channel, it’s also one of the most time-consuming. Email automation makes the job a lot easier — but your automated emails can’t waste the prospect’s time or come off as hollow or impersonal. It only takes one great cold email to get started. Ready for More?

Zoominfo 130

Zoominfo Marketing Analytics Tools Multi-Channel Outreach 130

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Marketers must keep their target audience in mind as they look to optimize their current and future campaigns. It’s a tough world out there. The result? Are you looking to establish brand authority?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

The Forward Observer

DECEMBER 29, 2023

Learn how to use his techniques to write ads that sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it, and shows how evidence-based advertising gets results in a measurable and cost-effective way. Strategy – Rules for directing a campaign. Learn how to increase your response rate.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

Anyword

APRIL 10, 2024

This is where “Talking Points,” a new feature within Anyword’s AI writing platform, comes in. This feature automatically extracts the most successful keywords (talking points) from your Facebook, Instagram, Google Ads, emails, Twitter, and other campaigns. Ready to write high-performing copy?

Copywriting 98

Copywriting Curation Keywords Advertising Channels 98

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 131

Marketing AI Marketing & Strategy eCommerce Banners 131

Webbiquity

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Use email marketing to maximize sales. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Martech

JANUARY 9, 2024

The AI-powered MAPs help businesses identify potential customers and automate the process of capturing leads and nurturing them to sales readiness using channels like email, social media, webpages and display ads. Automatic campaign optimization. Create email body copy and subject lines. Create intelligent campaigns.

Marketing Automation Services 121

Marketing Automation Services Marketing AI Marketing Automation Automation 121

Webbiquity

DECEMBER 20, 2022

From social media posting to writing about your event in your email newsletter to promotional teasers and trailers, there are many ways you can raise awareness and inspire people to sign up early. Whether sending out physical tickets or digital tickets in an email or the app, all of these tickets should address the person.

Event Marketing 324

Event Marketing Planning WOM Paid Search Agency 324

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. The post Writing emails that convert appeared first on MarTech.

Email Marketing 89

Email Marketing Urgency Marketing Paper Startups 89

Martech

APRIL 11, 2024

A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines AI technology with the brand’s global ad reach to create picture-perfect and location-specific ads for dogs needing a home. Fuel for your marketing strategy.

Classified Ads 94

Classified Ads Advertising Agencies Paid Search Agency Customer Satisfaction 94

Martech

MARCH 14, 2024

GetResponse’s AI Email Writing Assistant is an AI-powered text generator added to their email editor, enabling users to create and optimize email content quickly without switching tools. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 105

Marketing AI Enterprise Management eCommerce User-Generated Content 105

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. It is a content engine that helps marketers accelerate the go-to-market (GTM) process by creating targeted and personalized campaign experiences at scale. Business email address Subscribe Processing.

Marketing AI 113

Marketing AI Marketing Analytics Tools Work Management Marketing Management 113

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Velocity Partners

OCTOBER 18, 2023

“Is the humble email dead?” The trouble isn’t email, it’s the river of s**t emails are floating in.” “How Well, that’s the same as email. There was a time when people were hungry for emails, when we used to have 70% click rates, when people would actually share emails amongst friends and colleagues.

Copywriting 73

Copywriting Top of Funnel Cross-Selling Account Based Marketing 73

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 109

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 109

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

MARCH 12, 2024

Creative technology company Canva launched its latest campaign promoting a growing number of collaborative and AI-powered tools for businesses. campaign was created with Canva’s platform by an in-house team and depicts real-world use cases for AI tools used by marketers and colleagues across any organization. Why we care.

Marketing AI 113

Marketing AI Tools Enterprise Management B2B 113

Martech

APRIL 5, 2023

It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills.

Deliverability 111

Deliverability CAN-SPAM Lead Scoring Lead Ranking 111

Launch Marketing

FEBRUARY 16, 2022

In this first post of our series to support successful B2B marketing in 2022, we take a look at emerging trends and practices in email marketing. Email marketing continues to be one of the most impactful and widely used tactics in B2B marketing toolkit. Read our blog on the five email marketing best practices.

Marketing AI 118

Marketing AI Email Marketing B2B Marketing Trends 118

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Optinmonster

FEBRUARY 21, 2024

Write Pillar Articles In our writing, we focus on writing one pillar article that covers everything, rather than writing a bunch of different blog posts all related to the same topic. For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

SmartBug Media

DECEMBER 7, 2023

Wondering how to write awesome ChatGPT prompts for marketing? You already have an idea of what a perfectly punchy hook for a sales email should look like. Best Practices: How to Write Awesome ChatGPT Prompts for Marketing You’ve created an account. Scenario : You're crafting a multi-step email campaign.

Marketing AI 69

Marketing AI Ideal Customer Profiles Work Management Peer-to-peer 69

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Why write descriptive content when you could show a buyer the value of your product/service or company in a way that is captivating and easily viewed anywhere? Now, I need to write a social media post for LinkedIn. The repurposing possibilities are endless. Not at all.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Hubspot

FEBRUARY 14, 2024

The last thing you want from a sales email is sleazy, spammy… or even sales-y copy. That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Gaudio’s sales emails receive: 36.3% click-through.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Martech

SEPTEMBER 18, 2023

Summarize long email threads in the Conversations Inbox in one click using the AI-generated conversation summary. Analyze and improve sales email sequences to close more deals using two new sequence reporting metrics. Two campaign metrics will be sunset. with reply management and inbox connectivity.

Top of Funnel 119

Top of Funnel Forecasting SMS Work Management 119

Salesforce Marketing Cloud

NOVEMBER 2, 2023

Remember building your first email campaign? Painstakingly crafting emails, hoping the recipient wouldn’t see the telltale “Hello (name),” and adding contacts to your email workflow manually? Today, automation is a game-changer and life-saver for email marketers — helping you save time, money, and stress.

Automation 122

Automation Marketing Automation Services Work Management Lead Nurturing 122

Martech

OCTOBER 13, 2023

Whether it’s letting Google or Facebook make our ad decisions for us or asking ChatGPT to write all our content (a very bad idea), AI is making our job easier. We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors.

Marketing AI 133

Marketing AI Paid Content Paid Search Agency Automation 133

SmartBug Media

JULY 25, 2023

In the marketing sector, AI presents an opportunity to increase campaigns’ efficacy, boost revenue, and build stronger relationships with customers. At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more.

Marketing AI 98

Marketing AI Marketing Budget Paid Search Agency Marketing Budget Creation 98