Marketing Insider Group

OCTOBER 16, 2023

This helps users identify potential keywords to target in their SEO and PPC campaigns. Constant Contact Image Source: Constant Contact Constant Contact is well-known in the marketing world as an email marketing platform that provides businesses with tools to create, send, and manage email campaigns. Site audit.

Paid Content 266

Paid Content Budget Programs Research Marketing Analytics Tools 266

Marketing Insider Group

NOVEMBER 6, 2023

To get your website in order, use the following tips: Develop enough content: According to Getting Attention , comprehensive pages can help align your content with your ad campaigns. To strike a balance between keywords that are high in search volume and low in competition, choose very specific phrases that are multiple words in length.

Paid Search Agency 251

Paid Search Agency Marketing Strategy Marketing & Strategy Ads 251

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. I do understand though. This type of content analysis isn’t easy. And YouTube videos can only take you so far.

Buyer's Journey 352

Buyer's Journey PR Content Analysis 352

Webbiquity

JULY 30, 2020

You’ll want an easy-to-navigate website—with a look and feel that reflects your event theme —to deploy content and landing pages for campaigns on email, search, influencer marketing, and social media. You can highlight these announcements with posts on social media and email blasts.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Benchmark Email

APRIL 2, 2024

In the realm of email marketing, the adage “a picture is worth a thousand words” holds more truth than ever. With the average person receiving an overwhelming number of emails daily, standing out in a crowded inbox has become increasingly challenging.

Template 75

Template Advertising Benchmark High Quality Lead Email Campaigns 75

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers. Not convinced?

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Vision6

SEPTEMBER 13, 2023

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Which potentially means all your tireless efforts spent crafting the perfect campaign may be undone by simply using spammy words in emails. Spam filters learn what characteristics are “spammy” by looking at spam emails.

CAN-SPAM 98

CAN-SPAM Deliverability Opt-out Opt-in 98

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 84

Email Marketing Planning Open Rate Click Rate 84

Martech

JANUARY 11, 2024

When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact. We’re seeing more B2B-related email marketing,” said Marin. “A

Email Marketing 126

Email Marketing Marketing AI Enterprise Management Work Management 126

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 101

Click Rate Budget Programs Case Studies Open Rate 101

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

CAN-SPAM 117

CAN-SPAM Acquisitions Click Rate Purchase Intent 117

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

Marketing AI 133

Marketing AI Marketing & Strategy eCommerce Banners 133

Martech

DECEMBER 5, 2023

A successful cold email program — or “prospecting,” if you prefer — takes careful handling. Cold emails take delicacy and precision. You have to show quickly that you know enough about your contact to have a reason for emailing them out of the blue and that engaging with you would drive a specific benefit.

Marketing AI 110

Marketing AI Marketing Automation Services CAN-SPAM Paid Search Agency 110

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 109

CAN-SPAM Deliverability Phishing Domain 109

Martech

FEBRUARY 5, 2024

Which of the three statements below comes closest to your view when it comes to email surveys and review requests: A. They’re useful, and we use the return data in our email program, customer profiles and product development B. How could we do a better job with these familiar emails? I usually ignore these emails.

Ideal Customer Profiles 123

Ideal Customer Profiles Trigger Marketing Customer Surveys Allocation 123

Litmus

DECEMBER 19, 2023

Did you know an email can display more than 300,000 different ways depending on the email client, device, and reading environment? In other words…there are 300,000 potential ways an email can break. Email geeks know that creating exceptional emails has never been harder. No pressure, right?

Email Marketing 93

Email Marketing Deliverability Paid Search Agency Display 93

Martech

OCTOBER 13, 2023

We can automate our email campaigns and set up automated drip campaigns using workflows that send messages based on a user’s activity, amount of time elapsed or other factors. Look at the user’s journey as they interact with your campaigns using a certain amount of empathy. We still need to use our brains.

Marketing AI 135

Marketing AI Paid Content Paid Search Agency Automation 135

G2M Solutions

MARCH 26, 2023

Swimming, as your audience does, in a sea of endless content, creating emails that people actually read can feel like you're drowning; fighting a losing battle. Three little words. Nurture emails play a specific role in marketing. Here is a 5 step recipe we use when we are building email nurture campaigns for our clients.

Campaigns 87

Campaigns Ad Building Open Rate Planning 87

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Writing copy is hard enough, but when you start questioning whether you either do not have enough or too many words, it becomes a challenge that can keep you from finishing your content piece.

Content Marketing 125

Content Marketing Paper Content SEO 125

Martech

FEBRUARY 14, 2023

But you might not realize how email can drive that relationship. Customers might sign up for your email program for discounts and special offers, but that shouldn’t stop you from finding all kinds of ways to show your appreciation through email while still keeping your eyes on your own goals.

Eye-Tracking 127

Eye-Tracking Intent Signal Cross-Selling Ad Frequency 127

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. How did you find it?

Paid Content 125

Paid Content Advertising Agencies Planning Word of Mouth 125

Optinmonster

JANUARY 9, 2024

If you want better results, whether that’s more leads, more email subscribers, or more sales, OptinMonster’s new AI Popups will get you there. Marketing is all about communication, so it’s no surprise to know that one of the biggest factors that can make or break a marketing campaign is copy.

Conversion Rate 76

Conversion Rate Optimization Conversion Copywriting 76

Martech

MARCH 28, 2024

Jasper will help with researching and creating copy for campaigns and social media posts. Dig deeper: 6 ways to use generative AI for your marketing Marketing copywriting with AI Writing copy for ads, social media, email and more is a daily task for many marketers. Business email address Subscribe Processing. Get MarTech!

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Martech

OCTOBER 12, 2023

Without dependable attribution, brands can’t accurately measure the success of their campaigns. MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. And we get it — attribution is important.

Advertising Agencies 123

Advertising Agencies Emarketing Validation Touchpoints 123

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

SmartBug Media

JANUARY 19, 2023

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

SMS 98

SMS Email Campaigns Campaigns Open Rate 98

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. This isn’t an accident.

Open Rate 79

Open Rate CTR PR Click Rate 79

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map provides detailed visualizations of Smart Campaigns Engagement Map creates visualizations of Smart Campaigns. Get MarTech!

Marketo 93

Marketo API Display Verticals 93

Convince & Convert

NOVEMBER 30, 2023

ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Litmus

APRIL 24, 2023

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. What’s the ideal character count for email subject lines ? Email copywriting is a bit of nuanced art—and a science, too! This is called the email “envelope.”

Copywriting 92

Copywriting Email Marketing Marketing & Strategy Impressions 92

Optinmonster

APRIL 12, 2024

You have probably heard the saying, “A picture is worth a thousand words.” In other words, you will never see a case study, if properly developed, that’s vague or general. For every OptinMonster campaign discussed, we provide the conversion rates. Because everyone loves stories. In this case, Skates.co.uk

Case Studies 105

Case Studies Case Study Studies Marketing Management 105

Scoop.it

JULY 12, 2022

Email marketing is an effective strategy for any company. However, small businesses often make the same mistakes when designing and sending marketing emails. . So before you send out any more campaigns, take a few minutes to double-check your emails for these top ten email marketing mistakes. Image Source ). ????

Email Marketing 92

Email Marketing Campaigns Paid Search Agency Lead Scoring 92

Martech

SEPTEMBER 21, 2023

Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. It learns from user interactions and brand guidelines to bolster brand-compliant marketing, gives marketers more control over campaigns, and automates repetitive manual tasks to save time.

Marketing AI 102

Marketing AI Digital Asset Management Enterprise Management Gartner 102