Remove email-campaign
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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Headlines – A lot of headlines get a poor response in email marketing, websites, and adverts. Strategy – Rules for directing a campaign. Test campaigns – How to test different campaigns on the same audience. Offer service – The best ways to offer service to increase sales.

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The Perfect Combination: GenAI and Persuasion Strategies for Unbeatable A/B Tests

Martech

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. You’re speaking to people who, by virtue of opting in to your email program, are seeking you out. Dig deeper: Does your email copy persuade or sell? You also can use GenAI in your A/B testing.

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Influencer marketing done right can drive all the traffic to your brand-spanking-new freshly-launched website

Biznology

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. ” — Wikipedia. That’s branding.

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3 insights from intelligent content conference

Biznology

Early that year, he was picking the winners for his annual CMA awards , and he noticed that they all were excellent in one way: they were splashy, multi-channel, agency-led, branded content campaigns. By many accounts, it was a very successful campaign. But it was not a digital-first campaign. Let me share two highlights.

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Sales Scoop: Humanizing the Prospecting and Selling Process to Stand Out

DemandBase

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. The cold emails start rolling in, and with each one, you begin to notice the glaring vernacular similarities across each note.

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Your online reputation abhors a vacuum in Google search

Biznology

Before you embark on a costly campaign to repair your first two pages of Google search results after you, your company, your brand, or your product have been slandered or besmirched online, understand that it’s a life sentence. Sign up for our emails here. Cygnus X-1. The China Syndrome, 1979. Like this post?

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ChatGPT: A marketer’s guide

Martech

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. ” It was trained on 300 billion words taken from books, online texts, Wikipedia articles and code libraries — reportedly using a snapshot of the internet as of 2021.