Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. Check it out. What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

Martech

SEPTEMBER 18, 2023

I collaborate with folks like our performance marketer, who’s much more in the campaigns and workflow side. We’re also segmenting by regions, looking at where we’re having the most success in campaigns in different states. Where are we going to double down on paid campaigns and amplify that with outbound outreach?

Marketing Automation Services 116

Marketing Automation Services Ideal Customer Profiles Top of Funnel Marketing Automation 116

Webbiquity

MAY 25, 2021

Everyone kind of shied away from email marketing for a while, and now it’s coming back as newsletters are growing. And the value of an email marketing campaign has come back into fashion. Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map provides detailed visualizations of Smart Campaigns Engagement Map creates visualizations of Smart Campaigns. Get MarTech!

Marketo 91

Marketo API Display Verticals 91

Webbiquity

OCTOBER 16, 2018

Many corporations have tight email filtering in place which renders many externally originating messages invisible. Email was supposed to kill direct mail. The very ease of sending (and deleting) email messages has made physical mail more appealing to recipients and less likely to be ignored. Email inboxes are overflowing.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Marketing Budget 242

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Liveintent

DECEMBER 1, 2022

And if you’re busy planning campaigns to help your brand meet its 2022 revenue goals, then you’re probably more stressed than most. So, our gift to you this holiday season is guidance on making the most of your campaigns so you can glide on into the new year with as little stress as possible. Let’s take a look.

Campaigns 116

Campaigns Curation Landing Pages Newsletter 116

ClearVoice

MARCH 31, 2020

“The future of communicating with customers rests in engaging with them through every possible channel: phone, email, chat, web, and social networks. This is why we create content campaigns. Content campaigns are the fifth level of the content marketing hierarchy, right around the middle of the paradigm. Skyscraper.

Campaigns 100

Campaigns Content Marketing Verticals Content 100

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 119

Outreach Email Marketing Optimization Lead Scoring 119

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their knowledge and experience is the lifeblood of successful content marketing campaigns. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 153

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 153

SmartBug Media

FEBRUARY 15, 2021

Email Marketing. You’ve solidified your strategy, your team is onboard, and you’re eager to get campaigns out as soon as possible. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

SmartBug Media

FEBRUARY 15, 2021

Email Marketing. You’ve solidified your strategy, your team is onboard, and you’re eager to get campaigns out as soon as possible. This is a prime example of how vertical campaign messaging can help be a consistent revenue stream. Persona-Based Vertical Strategy. Product-Focused Vertical Strategy.

Lead Ranking 98

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Marketing & Strategy 98

Tomorrow People

FEBRUARY 2, 2018

So before anyone drills down into defining objectives and planning campaigns, we nail down a few roles and reach an agreement on them. Their knowledge and experience is the lifeblood of successful content marketing campaigns. Engage: Interact with prospects across channels, including email, social, onsite, and paid.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Ad Agencies Content Marketing 136

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails. HubSpot : 5%.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

SmartBug Media

JULY 20, 2023

June 2023 Klaviyo Expands Into Wellness Vertical Learn More > Klaviyo Update Details Are you a health and wellness business offering client-based services? SmartBug's Impact SmartBug is excited to be partnering with Klaviyo in this vertical expansion. Klaviyo’s new solution is for you. Does that sound right for you?

Product 52

Product Advertising Agencies Verticals Template 52

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Vidyard

MARCH 15, 2021

You can use personalized videos to increase email conversions, boost landing page sign ups, increase event attendance, make nurture more personal, improve customer satisfaction, and more. Video Created for the Industry or Vertical 2. Contents 1. What is Personalized Video? What Personalized Video Isn’t 1.1.1 One-to-One Video 1.1.2

Video Marketing 123

Video Marketing Personalization Marketing Automation Services Top of Funnel 123

Litmus

SEPTEMBER 24, 2022

To create a truly memorable subscriber experience, you have to make your email stand out in the inbox. One way to do that is by adding interactivity to your email campaigns. But as desirable as interactivity in email may be, building it can seem intimidating (or frivolous). What is an interactive email? Flip cards.

Click Rate 103

Click Rate Class Paid Search Agency Newsletter 103

Liveintent

AUGUST 3, 2022

It’s hyper-targeted, enabling you to reach people ready to buy now and optimize campaigns to focus on opportunities that help you meet your business goals. Instead, marketers can benefit from diversifying marketing channels and using brand awareness campaigns to fortify their brand and drive sustainable business growth.

Top of Funnel 118

Top of Funnel Brand Identity Branding Advertising Agencies 118

Litmus

NOVEMBER 18, 2022

We’re back—this time with our three-month update on email client popularity! We analyzed nearly five billion email opens around the world with Litmus Email Analytics from August to October 2022. Top 10 most popular email clients. For monthly updates, head to our email client market share site. Gmail: 28.5%.

Privacy Protection 86

Privacy Protection Email Marketing Trends Privacy 86

Litmus

AUGUST 11, 2022

It’s time for us to look back at the most popular email clients from June to July 2022. billion opens in July 2022 with Litmus Email Analytics. Before diving in, we’ve got an update to share: we’ll be reporting on email client market share in three-month increments moving forward. Top 10 most popular email clients.

Privacy Protection 131

Privacy Protection Email Marketing Planning Privacy 131

Martech

JANUARY 6, 2022

What match rate can we expect, given our vertical market and database size? personalized email or ad campaign execution)? Do you have other clients in our vertical? Also, inaccurate targeting wastes campaign spending and fails to generate results. Does the platform support first-party data onboarding?

Enterprise Management 103

Enterprise Management Work Management Marketing Management Vendors 103

Liveintent

JANUARY 22, 2021

At LiveIntent, with January comes a 20% increase in health and wellness campaigns, with most launching in the first two weeks of the year. That means the marketing space can get pretty crowded with campaign spend, messaging, and yes, misinformation. But there are other email categories that drive engagement.

Advertisements 62

Advertisements Advertising CTR Peer-to-peer 62

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’

Work Management 97

Work Management Advertising Agencies Planning Paid Search Agency 97

Martech

MARCH 31, 2023

Nobody, surely, is competent to meet all its demands, from campaign design and execution, through data analytics and measurement, to mobile and location strategies and social media engagement. “As a new technology pops up — even just email marketing; I mean, back in the day Mailchimp was new, ‘How do I use Mailchimp?’

Work Management 97

Work Management Advertising Agencies Planning Paid Search Agency 97

Sprout Social

JULY 19, 2023

Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%).

Conversion Rate 88

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 88

Pam Didner

SEPTEMBER 13, 2022

Once published, you can (and should) promote it through various outbound channels, such as Facebook, Twitter, email campaigns, paid media, and more. To unleash the value of your content, it has to be integrated into any/all outbound channels you’ve got, such as your website, social media posts, email campaigns, and more!

ROI 91

ROI Effectiveness Planning Content Marketing 91

Martech

DECEMBER 27, 2023

This master brain will bring orchestration and order to AI model training and decision-making, much as CRM did for email, and CDPs are doing for customer data.” In 2024 — no matter the vertical — data consistency will become a must-have. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 124

Marketing AI Lead Ranking Enterprise Management Paid Search Agency 124

Heinz Marketing

FEBRUARY 17, 2021

Industry or Vertical nurture. Again, if your database has enough information on different verticals of your target audience, this is a nurture track you can use to speak differently to each vertical. Campaign Specific Nurture. I recommend setting up specific nurtures if you have some major campaigns running.

Top of Funnel 130

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 130

6sense

JANUARY 24, 2022

Don’t Forget Verticalization. And a lot of that has to do with verticalization.”. The team then developed content to educate verticals that are less familiar with the technology companies like 6sense, and used PathFactory to set up experiences dynamically generated to serve this content to those segments.

Top of Funnel 62

Top of Funnel Practices Personalization Verticals 62

SalesGrape

OCTOBER 11, 2023

In 2023, successful telemarketers leverage big data analytics to identify high-value prospects based on various parameters such as industry verticals, company size, revenue growth rate, or even social media activity. Prompt Feedback Loop: Through telemarketing, businesses can gather immediate feedback from potential customers.

Telemarketing 88

Telemarketing Work Management Marketing Management Marketing AI 88

Liveintent

OCTOBER 19, 2021

Email is a powerful channel for driving one-to-one connections and retention amongst customers. In fact, 59% of consumers say that emails influence their purchase decisions after receiving promotional content. Advertisers can use a range of channels to acquire customers, including email, social media, search, print, and direct mail.

Acquisitions 126

Acquisitions Newsletter Paid Content ROAS 126

Martech

MARCH 22, 2023

Develop a plan to shift your marketing priorities Remember when, at the height of COVID, email saved ecommerce? Many companies rediscovered how well email drives sales and revenue and builds customer relationships, especially during a crisis. What to put in your plan It shouldn’t begin and end with “Send more email.”

Enterprise Management 89

Enterprise Management Marketing & Strategy Marketing Strategy RFP 89

NetLine

OCTOBER 2, 2023

Dynamic content can be utilized in numerous areas of a marketing campaign, including social media advertisements, on-site content, and email marketing, to customize the content a user sees across different channels in real-time. For instance, a user who signed up for your email list is often later retargeted.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Liveintent

JANUARY 18, 2022

To help you make the most of the football season, we’ve compiled some tips and tricks for your email advertising campaigns with LiveIntent. If advertising during the Big Game is your bag, leveraging data you collected from a past campaign is worth your while. Don’t have any first-party data to use for a campaign?

Newsletter 77

Newsletter Advertisements Advertising Curation 77

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. If your customer is performing a task in your product that indicates that they are a good upsell opportunity, use automated email and ad-targeting workflows to encourage them to sign up for a trial or demo of your product. Email signature marketing is another hot tactic.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

SalesGrape

OCTOBER 16, 2023

By identifying characteristics such as industry verticals, company size, revenue potential, or geographic location that align with your product or service offering’s value proposition best; you can prioritize resources towards those accounts most likely to convert within an extended timeframe.

Account Based Marketing 91

Account Based Marketing Sales Cycle Ideal Customer Profiles Work Management 91