Trending Sources

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. 2. Fulfill downloadable offers via email (using a link, not an attachment).

Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity

Sales Prospecting Perspectives

Sometimes our email has the intuition to deflect them to our spam folder. These are the so-called “canned emails,” “spam mail” or “junk mail” – however you define it. There’s no way your sales reps could ever personally engage every single target company in your vertical unless you operate within an extreme niche space. You get them in your inbox. I get them in my inbox.

A Look at Email Deliverability Across Industry Verticals

It's All About Revenue

Being a curious person by nature, I decided to do some data mining—some email deliverability data mining that is. I was interested in looking at different industry verticals and how they perform against some key benchmarks. wondered if there was much difference across different verticals in regards to deliverability. Email MarketingRetail. Health and Wellness.

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. If I were being picky, I’d change only a couple of things about the ExactTarget campaign.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4

Vertical Response

Last week we covered our general tips for crafting successful email campaigns for nonprofits. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list. Do: Send ‘get to know you’ emails before asking for money. Welcome email. ’ email. Part 1).

FAQ 14

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 3 of 4

Vertical Response

This week we’ll examine the fundamentals of fundraising and the best emails to send to get your donors to take action. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list. Do: Send emails as fundraising tools to new subscribers and loyal donors. Fundraising event email.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 4 of 4

Vertical Response

Last week we covered our the fundamentals of fundraising and the best emails to send to get your donors to take action. This week we’ll examine the right emails to send to maintain and engage your donor base. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list. Part 1).

6 Ways To Maximize Your Webinars With Automation Technology

It's All About Revenue

Segment your audience into groups based on key attributes, such as industry vertical, geography, or specific preference. Build drip email campaigns to help move webinar leads from one stage to the next, and progress to conversion. Webinars, in particular, are a great tool to connect with your audiences in a meaningful way — on their terms.

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B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical.

12 Months of Inspiration for Engaging with Your Email Subscribers

Vertical Response

Even the most capable, expert-at-their-business small business owner can feel like a rube when it comes to getting creative with email marketing ideas. Yet great email ideas get clicks, engage customers and can boost sales — so you know you need to send out as many winners as possible in 2016. So the next question you probably have is: How do I maximize the success of my marketing emails in the New Year? We have 12 months of inspiring and creative ideas to help you craft emails that will engage, entertain and motivate your subscribers: January. February. March.

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Adding Art to Words: How emojis can brighten up your emails

Vertical Response

We’ve all felt proud of email campaigns we’ve sent, whether because they’ve had phenomenal open rates, spurred strong sales, or simply looked great. What we’ve never considered, though, is that some of those campaigns may have actually contained works of art. Email Marketing email email marketing emojis subject lines

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Reasons to Ditch “Batch and Blast” and Get Started with Email Marketing Personalization

Vertical Response

” That belief (or state of denial) is why so-called “ batch and blast ” email is usually less effective than email campaigns customized to your unique market. In a recent study of marketing professionals by Experian Marketing Services, 62 percent said a personalized email subject line is crucial. Such emails have titles like “We miss you!”

Sneak Peak: The New VerticalResponse Email Editor!

Vertical Response

Here at VerticalResponse, we’re committed to helping you create and send professional-looking email campaigns that reflect your business perfectly. To make that process faster and more intuitive than ever, we’ve launched a new, easy-to-use email editor. With this update, customizing the look and feel of your campaigns is a breeze! What’s new? Preview mode.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. Sewell, President, Spear Marketing Group www.spearmarketing.com B2B Marketing Trends for 2016 Take Content Marketing to the Next Level 5 Verticalize Content to Create Thought Leadership If they have not done so already, we see three actions that should take. Focus marketing and sales resources within chosen vertical.

Marketo Data Tells Us: Which Industry Has the Best Email Performance?

Modern B2B Marketing

While your email campaigns may be hitting all of your marks, you may want to set your goals higher for 2016 based on how other companies in your space are doing. Refresher on Email Types. In case you’ve forgotten the three types of email campaigns , here’s a recap from the original blog post: Batch Emails : Also known as “batch and blast”. Triggered emails!

From Subject Lines to Email Lists, It’s Time to Spring Clean Your Email Marketing Efforts

Vertical Response

It’s also a good time to air out your subject lines and freshen your email campaigns with seasonal flare. Just as you’re ready to be done with being bundled up in a winter coat, hat, and scarf, the folks on your email list might be getting tired of the same old subject lines. They’re probably also ready for something light and refreshing in their email inboxes after the months of hard selling they endured during the lead-up to the end-of-year holidays. Spring gives you a chance to breathe new life into your email campaigns.

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The Ultimate Holiday Marketing Giveaway [All Entries Receive a Free Domain]

Vertical Response

Email Marketing Email marketing is an effective and low-cost way to market your business. Get this important part of your marketing mix up and running with a VerticalResponse account, contact list management, assistance with an email campaign, and ongoing reporting. Enter for your chance to win. © 2015, Vertical Response Blog. For free? GET FOUND ONLINE.

Top 10 Demand Generation Resolutions for 2014

The Point

Improve campaign measurement. Measuring opens and clicks may tell you something about email performance, but it says nothing about the impact that email campaign had on qualified leads, or opportunities, or revenue. Sure, when you’re pumping out campaigns every week, sometimes even a subject line test seems like a bridge too far, but it’s worth the effort.

Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business

Vertical Response

While you may be familiar with certain ways to market your business online such as through content marketing, email and social media, you may be unsure of how they work together, or exactly how to integrate efforts to achieve maximum results. Email. Email campaigns. Email Marketing. Seven out of 10 people will use a coupon or discount from an email. Video.

Top 10 Tips for Better Email Templates

The Point

The success of an email campaign depends on a number of variables, chief amongst them the quality of your list and the attractiveness of the offer. The growing adoption of marketing automation systems is empowering B2B marketers to develop, produce, and execute email campaigns more efficiently, and more effectively, than ever before. However, if the creative foundation for those campaigns is suspect, even the best technology simply results in a faster time to failure. Here then are some tips to keep in mind when designing templates for your email campaigns: 1.

Advanced Reporting Is Awesome: Part 1 — Device & Browser Breakdowns

Vertical Response

To showcase the unique edge Advanced Reporting brings to your email marketing, we’re examining each feature individually to highlight its advantages. It’s easy to see how this knowledge allows you to create even better emails. We’ve talked for a long time about how important it is to send out emails that are mobile-friendly. Device statistics.

Looking Back: 2015 Holiday Email Volume

Vertical Response

If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. On any given day, the average email user receives approximately 123 emails in his or her inbox. We love email, of course — no surprise there. As popular as social media and even texting are, nothing beats a carefully constructed email for getting your message out. That’s a lot of holiday emails! The fourth quarter sees the heaviest use.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Data from just your site or email is woefully incomplete. Your online ads are the banner equivalent of batch-and-blast email. Batch and blast has become short hand for unsegmented email marketing but too many carefully segmented email campaigns deliver that same old batch and blast experience to recipients. Sound ok? Now take a quick look at your web stats.

Define Your Enterprise-wide Content Use Case Requirements

Avitage

So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. At any given time: on your website, your email campaigns, and in sales conversations (hopefully) are buyers who represent ALL PRIMARY POINTS on your content requirements map. You can’t do it.

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Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Key differences among CDP systems include the types of data they ingest, how they unify customer identities, support for real-time updates and queries, and ancillary capabilities such as machine learning, segmentation, message selection, and campaign management. You can download the latest CDP Industry Profile report from their site. But let’s not get too excited. Of course not.

Elevate your emails with our new editor: How to get started

Vertical Response

We’ve just released a new email editor that gives you more control over the look and feel of your email campaigns. If you’re signing up for VerticalResponse for the first time, you’ll automatically get the new email editor. From here, just click the orange “Create One” button under “Email Campaign,” and you’re on your way!

Chart Toppers 2016: Our 25 most popular blog posts of the year

Vertical Response

General Email Marketing. 15 Must-Haves for a Solid Email Marketing Program — How savvy is your email marketing? Incorporate these key initiatives to build a rock-solid email marketing program. 25 Proven Steps to Achieve Email Marketing Magic — Want to uncover the secret formula to email marketing? Email Design. 525,600 minutes.

A Targeted Approach To Teleprospecting The Network Security Space

Sales Prospecting Perspectives

Network managers and IT executives are very reluctant to divulge what solution they are using to protect their critical data, their email and their web access. As a team, we sat down and took a look at the verticals that were on our list and discussed which specific vertical we should hone in on. In this case that vertical turned out to be Higher Education. What we did : We ran a targeted email campaign on a list of roughly 3,500 plus contacts and had an outstanding 22% open rate for the first set of mailings.

25 Proven Steps to Achieve Email Marketing Magic

Vertical Response

If you’ve left email marketing out of the promotional mix for your business, you’re missing out on a method that has been shown to generate as much in revenue as all other types of digital advertising combined. Just how much revenue does email drive? Research last year found that such campaigns produce an average ROI of $38 for each dollar spent. Build Your List.

Top Marketing Trends in 2016 and What They Mean for Your Small Business

Vertical Response

Sixty-six percent of all email in the U.S. Your email marketing campaigns must also be mobile-friendly. Remember, mobile users are working with a smaller screen when they access your marketing emails, so it’s important that each email you send is concise, simple and easy to read. Fully personalized email marketing: Its time has come. SEARCH. MOBILE.

How Big is Too Big? One Email Offer That’s Tough to Ignore.

The Point

As any regular reader of this space will know, I am a fierce evangelist for the “sell the offer, not the product” approach to B2B email creative. On that score, there’s a lot to like about the email campaign below from CallidusCloud , a leading provider of cloud-based business software solutions. Here’s what else I like: 1. headline in HTML text (versus an image).

An Email Feast: 40 Thanksgiving Subject Lines Your Customers Will Gobble Up

Vertical Response

We hope you get to take the day off and spend Thanksgiving with your family and friends — but not before you set up some delectable email campaigns to remind your subscribers what your business has to offer this holiday season. We collected some of our favorite email subject lines to send before, during, and after Thanksgiving. Whether you’re offering a promotion, ramping up for the retail weekend, or just saying “thank you,” Thanksgiving emails are a great opportunity to connect with your customers and celebrate the season. But wait! Right?

What Does “Going Pro” Mean for Your Email Marketing?

Vertical Response

Email marketing has become so widespread it’s probably starting to lose some of its punch, right? Email consistently offers the best payback for digital marketers, producing a 122 percent return on every dollar spent. On top of that, email is getting a big boost as mobile use skyrockets. With people now checking their email on cell phones and tablets at least once a day, 91 percent of marketers, suppliers and agencies achieve the same or higher click-through rates on mobile devices as on desktop. billion of those are business emails. Email Marketing

FAQ 25

Marketing Magic for the Holiday Season: Highlights from Everything Holiday

Vertical Response

If 24 days of holiday-themed gifts aren’t enough, we’re also giving away a free year of Pro email marketing to the lucky winner of our Everything Holiday sweepstakes. Here’s a look at some of what was unlocked on the site last week: Free graphics to use in your winter-themed email campaigns and social media posts , and anywhere you need some holiday spirit. December email marketing calendar to help you plan your campaigns during this last push of the year. A ton of bonus content available for download — all free! All rights reserved.

Introducing Pro+: What Full Service Email Marketing Can Do For Your Business

Vertical Response

This is why VerticalResponse now offers full service email marketing. Your time is valuable so why not let the experts who have helped over 1,000,000 customers handle your email marketing? Here’s what VerticalResponse’s new email marketing service, Pro+, can do for you: Save You Time. Pro+ takes the place of having to find and hire an email marketing expert on your team. Copywriting, image selection, layout design, and setting up campaigns all take careful thought and time to execute. Professionally designed emails. Get You Results.

FAQ 17

Email Design: Let’s Get Typographical

Vertical Response

As a result, when it comes to planning your email campaign you may want to give font choice as much consideration as you give layout, color, sizing, and other design elements. Below are seven elements to think about when choosing a font: Varieties per email. In general, designers recommend using only one or two fonts per email message. Because some computer systems don’t recognize unusual fonts, you can increase efficiency by narrowing your choices to those recognizable via both Apple and Windows, and viewable by most email service providers. Color.

New Feature: Advanced Reporting Shows What Clicks With Your Readers

Vertical Response

Now VerticalResponse helps you track how well your email campaigns are resonating with your contacts. Our new Advanced Reporting provides Pro Plan and Pay As You Go users with insightful metrics on open and click rates, how your emails are being read, and more — all of which can help improve future email campaign performance. Geographic data. Heat map.

Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget

Vertical Response

Send emails! Email marketing is one of the most cost-effective marketing tools there is, bringing in an average of $44 for every $1 spent. Sending holiday-themed emails to your lists, then, is a no-brainer. Not sure how to get started with regular email marketing? Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. If you have a restaurant or retail store, use email and social media to invite customers to an open house at your business. Hopefully! We can help. 2.