Marketing Insider Group

MARCH 2, 2023

Trust is essential and is built through authenticity and continuity. For example, think about the success of Coca-Cola’s “Share a Coke” campaign. The campaign was a huge success, with more than 150 million personalized bottles sold. Nike, arguably one of the best storytelling brands, elicits emotions in almost every ad campaign.

Storytelling 224

Storytelling Brand Identity Branding Paid Search Agency 224

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Litmus

APRIL 17, 2024

Gamify your emails with Scratch-Offs You asked and we listened. How to use Scratch-Offs Regardless of whether you’re a B2B or B2C marketer , here are some ways you can use Scratch-Offs in your next email campaign: Deliver special promotional offers to subscribers. Litmus is here to help you along the way.

Click Rate 89

Click Rate Display Email Campaigns Validation 89

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. This leads to customer trust, as well as compliance with privacy regulations.

Paid Search Agency 98

Paid Search Agency Features Personalization Ads 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 22, 2024

Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releases and everything else.

Marketing AI 95

Marketing AI Training Tools Copyright 95

Optinmonster

APRIL 11, 2024

For example, if someone signs up through your OptinMonster campaign (that’s the “if”), Uncanny Automator can then do things like add them to your email list, send a welcome message, give them a special offer, or even update your CRM software (those are the “then” actions).

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

APRIL 19, 2024

Understand local vs. national campaigns Local advertising differs from national campaigns in several ways: Audience specificity: By zooming in on precise geographic areas, brands can tailor messaging to align with local communities’ customs, preferences and nuances. New competitors.

Advertisements 102

Advertisements Advertising Allocation Planning 102

Martech

APRIL 5, 2024

But what sets us apart is the unrivaled scale and insights from our customers – having long-served as a trusted guide for their financial decisions. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all who ran 30-day campaigns through Chase Media Solutions. Business email address Subscribe Processing.

Advertising Agencies 109

Advertising Agencies Media Verticals Paid Search Agency 109

Marketri

APRIL 18, 2024

This takes time before marketing campaigns can drive leads and new opportunities. It takes time to build awareness, trust, and credibility with potential customers through consistent marketing. The results that can be measured and tracked include: Leads generated through calls, emails, website form fills etc. Trust the process.

Paid Search Agency 62

Paid Search Agency Advertising Agencies Planning Marketing & Strategy 62

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. Self-awareness is the first step to harnessing EQ in your campaigns. You have to go deeper.

Marketing AI 88

Marketing AI Planning Paid Search Agency Psychographics 88

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

SEPTEMBER 29, 2023

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

Marketing AI 123

Marketing AI Ethics Work Management Marketing Management 123

Salesforce Marketing Cloud

DECEMBER 8, 2023

Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. What is email marketing and why does it matter? Is email marketing easy?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

Martech

FEBRUARY 27, 2024

When an influencer recommends a product or service, their endorsement comes across as a recommendation from a trusted friend rather than a corporate slogan. First and foremost among these is trust — a commodity in short supply in the digital age. This trust translates into increased brand visibility, engagement and revenue.

Advertising Agencies 116

Advertising Agencies Brand Identity Branding Marketing & Strategy 116

Martech

FEBRUARY 27, 2024

In its place, let’s rewrite it with authenticity, collaboration and impact so we can: Go beyond fleeting and forgettable campaigns. Embrace transparency, sharing values and even challenges to build trust. They are more likely to be transparent about their practices and build trust with their customers. In your inbox.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Fulfillment Planning 104

Martech

JANUARY 30, 2024

Data security is essential for building and preserving customer trust. As your organization incorporates technological advancements, you must factor data security and privacy into your strategy — and that doesn’t just mean installing a firewall or avoiding suspicious emails. Business email address Subscribe Processing.

Privacy 99

Privacy Ad Building Work Management Marketing Management 99

The Lead Agency

MARCH 17, 2024

No one wants more emails and phone calls. It increases trust and encourages form submissions. It’s a long road to building trust and proving value. Following our tips, you can create an optimised on-page lead capture campaign that generates more and better-quality leads. Our Top Tip: Just do it.

High Quality Lead 127

High Quality Lead Lead Generation Lead Scoring Lead Ranking 127

Martech

OCTOBER 17, 2023

Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Assess lead quality, assigning trust scores. Award quality scores to publishers, supporting the optimization of content campaigns and maintenance of lead quality. Get MarTech!

Privacy 115

Privacy Intent Signal Lead Scoring Lead Ranking 115

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 120

Outreach Email Marketing Optimization Lead Scoring 120

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. In fact, according to the Data & Marketing Association , email marketing B2B lead generation has an average ROI of $42 for every $1 spent.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Huptech Web

DECEMBER 7, 2023

Using just one strategy limits thе outcome of your Christmas marketing campaigns. Developing a D2C marketing strategy that involves understanding consumer behavior can help create impactful campaigns. Leverage the Power of Email Marketing Have you thought of how email marketing can fuel your overall inbound strategy?

Paid Content 97

Paid Content Marketing & Strategy Marketing Strategy Creativity 97

Martech

JANUARY 30, 2024

The second uses AI to assign trust and reliability scores to media partners. It does this by running an algorithm across millions of data points that represent media partner campaign performance. This allows data-based decision-making for campaign optimization and fulfilment. Business email address Subscribe Processing.

Advertising Agencies 102

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 102

Martech

MARCH 19, 2024

Campaign creation and deployment. Use genAI chatbots to create text and images for campaigns to improve engagement with prospects. Campaign monitoring and performance analytics. Campaign creation and deployment. Create new, even more relevant calls-to-action at scale that are inserted in genAI-produced ads and emails.

Marketing AI 98

Marketing AI Conference Generation Loyalty 98

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Salesforce Marketing Cloud

NOVEMBER 3, 2023

So it can be difficult for individuals to know if they can trust the answers generative AI is giving them.” LLMs, usually in the form of a chatbot, can help you write better emails and marketing reports, prepare sales projections, and create quick customer service replies, among many other things. And with good reason. What is an LLM?

Generation 127

Generation Lead Ranking API Knowledge Base 127

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. That’s a great way to help them start trusting YOU to be the one who helps them solve it. They can also help you with everything from managing email outreach and social to tracking lead flow and viewing your entire marketing/sales pipeline.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust. Establishes trust Humans trust other humans. Email campaigns are also an effective referral marketing strategy.

Paid Content 126

Paid Content Advertising Agencies Planning Word of Mouth 126

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

FEBRUARY 5, 2024

If you’re like the 41% of email marketing pros who responded to our 2023 State of Email survey , email marketing is your most effective marketing channels. But did you know over 14 of all emails never make it into the inbox? What factors affect email deliverability? What is Litmus Spam Testing? List-Unsubscribe.

CAN-SPAM 108

CAN-SPAM Deliverability Phishing Domain 108

Salesforce Marketing Cloud

DECEMBER 11, 2023

The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?

Email Marketing 116

Email Marketing Work Management Planning Marketing Management 116

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

SalesGrape

NOVEMBER 18, 2023

This is especially true in the B2B sector, where building relationships and trust are key factors in successful sales. Building trust is crucial in B2B relationships as it often involves long-term partnerships or high-value contracts. SalesGrape Would you like more article like this? Subscribe to our weekly newsletter.

Telemarketing 88

Telemarketing Marketing Management B2B Marketing B2B 88

Litmus

JANUARY 29, 2024

In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Optinmonster

FEBRUARY 12, 2024

Recent sales popups use social proof and FOMO (“fear of missing out”) to show your visitors that other people just like them are visiting your site and buying your products and signing up for your email list. Benefits of Using a Recent Sales Popup According to Nielsen’s research, 92% of people will trust recommendations from peers.

Peer-to-peer 71

Peer-to-peer Urgency Marketing eCommerce Statistics 71