Remove email-campaign trigger vertical
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2023 in review: Our 10 top articles on email

Martech

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. How persuasive email design can influence the ecommerce customer journey by Kath Pay. Get MarTech! In your inbox.

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Marketo’s July releases: A manager’s guide

Martech

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Engagement Map provides detailed visualizations of Smart Campaigns Engagement Map creates visualizations of Smart Campaigns. Get MarTech!

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29 Types of Trigger Events and How to Track Them

Hubspot

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

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Marketers Increasingly Using Data to Drive Personalization

Porch Group Media

According to recent research by Merkle , data is the primary driver for executing these personalized campaigns and experiences. Data-Based Triggers. 60% of the survey’s respondents reported that a majority of their revenue was driven by data-based triggers. A visit to a vacation website triggers a high-end direct mail offer.

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Marketo’s Top Features, According to the Experts

SmartBug Media

Marketo can do just about anything: Personalize emails? Streamline complex campaigns? It is also nice because users don’t need an expert to build all of the campaigns. Teach someone the CoE approach, and they quickly become a campaign ops machine. I then find it easier to be creative with content and campaign setup.

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How Does a Retargeting Pixel Work? (3 Use Cases)

Optinmonster

OptinMonster can serve a Facebook (Meta) ad pixel when users subscribe to your email list or otherwise interact with campaigns on your website. The Standard Event code tells your OptinMonster campaign when to trigger the Meta Pixel. To add a success script, follow these steps: Open the Campaign Builder.

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B2B Email Marketing: Timing and Relevancy, not Volume Key to Success

Sword and the Script | B2B

Marketing organizations cut B2B email marketing resources but send more messages; 1 in 5 never respond to a demo request When marketing leaders scrambled to reallocate budgets in the wake of the pandemic, email marketing wasn’t one of the areas that benefited. Some 94% of marketers put email in the top three.