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Hubspot Offers Small Business Marketers a Big Bundle of Features

Customer Experience Matrix

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. It's part of a general lack in Hubspot of the “campaign” orientation found in most marketing automation systems.

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What I Learned at Video Marketing Space Camp

Vidyard

With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.

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My online influencer research and engagement process

Biznology

I mean, you may think it’s a long way down the road to the chemist, but that’s just peanuts to the Internet ) to come up with a hyper-targeted list of online influencers with whom to engage during the online influencer outreach, long-tail blogger outreach, and social media marketing campaigns I run for my clients.

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Use Video to Prospect Leads and Control the Conversation

Vidyard

Once a series of videos are completed we upload them into Vidyard and through integration with Salesforce.com, we have a library of content ready to send out to our prospects. When using a video marketing platform, you can leverage additional tools that you can’t get from other hosting solutions like YouTube, Vimeo, and others.

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The Ultimate Sales Enablement Combo: Video and CRM

Vidyard

Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.

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Online Marketing News in 2009: The Year’s Hottest Events

Adobe Experience Cloud Blog

Salesforce.com announces Chatter, social computing for enterprise companies. YouTube is routinely serving more than a billion video views per day. Microsoft announces Looking Glass to let marketers look into a real-time social stream aggregating feeds from Twitter, Facebook, Youtube, Flickr, and will connect with CRM’s and more.

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Create Video Marketing for the Entire Sales Funnel

Vidyard

Editor’s note: This post originally appeared as contributed content on Salesforce.com. ” Based on what I’ve seen work for major brands on YouTube, here’s an example of a highly functional video content mix I’d suggest as a rule-of-thumb.