What does ‘Real-Time Marketing’ really mean? by Salesforce
Martech
APRIL 16, 2024
If a customer’s digital profile isn’t accurate at the moment, it can trigger unfortunate events. The customer also likely assumes the airline won’t send them irrelevant emails or offers. But there’s no reason the contact center can’t be updated in seconds and the email system within minutes, right? Take an abandoned cart email.
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