email-campaign 
Martech
APRIL 9, 2024
Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Here’s the scoop on our latest releases and updates — and what they can do for your business.
Customer Experience Matrix
DECEMBER 13, 2012
Most decision managers assume content is best stored with the touchpoint systems, while SiteCore wants to store most content itself. SiteCore doesn’t talk about them much, although does deliver them in the form of campaigns flows and dynamic content rules. I chalk this up to their heritage as a content management vendor.
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Customer Experience Matrix
JUNE 29, 2011
ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.
B2B Marketing Analytics
APRIL 3, 2022
Every marketing leader takes immense pride in talking about the marketing analytics teams at their organizations when they have implemented attribution tools/frameworks and can provide attribution data either via salesforce.com or via in case of more mature analytics teams in platforms like Tableau, Looker, DOMO, etc.
Marketing Insider Group
DECEMBER 7, 2020
Today, SaaS-based CRM platforms manage both the people involved as well as many of the tasks surrounding customer data, campaigns, lead states, pipeline value, and contract stages. Messaging and engaging customers at every touchpoint along their customer journey is paramount today. salesforce.com. Better Teamwork. Paid Keywords.
Customer Experience Matrix
MAY 26, 2011
When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. This is especially true in customer management, where new touchpoints – Web, mobile, social, etc. To some degree they also compete their ability to connect with data sources and touchpoint systems.
Lead Liaison
MARCH 7, 2018
So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign. We always put the campaign name, the funnel position.
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