Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Measure Campaign ROI. For the first time in the history of the LGO study, over half the firms stated that they have processes in place to track campaign ROI.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Studies 48

Biznology

FEBRUARY 13, 2015

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Over the years various experts have said that this element is worth from 50-70% of the campaign’s success, and I agree. In most B2B campaigns, the objective is to find new potential customers. Creativity.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

DiscoverOrg

AUGUST 14, 2018

This is a great place to tailor your marketing materials and campaigns toward specific business goals. You can either use a pre-existing NPS company (like asknice.ly ) or develop your own system, but the concept is simple: Send out a regular email to your customers and ask how likely they’d be to recommend you to someone else.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

FEBRUARY 21, 2014

This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. As you might imagine, DemandBase offers many case studies to show how much this improves performance. Other partners will be added over time.

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DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Engagio

DECEMBER 28, 2020

Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. My advice for people to succeed in ABM in 2021 … Realize the pandemic has put a new value on how quickly marketers adapt and respond to their customers with relevant campaigns and content.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Standard email programs are limited in identifying hot prospects. Here are some examples on how Marketing Automation differs from standard email programs (like Contact Contact, AWeber, or Campaign Monitor): 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Customer Experience Matrix

JANUARY 20, 2009

I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. I doubt they would have ranked highly had they been included.

Work Management 120

Work Management Marketing Management Demand Generation Agencies Lead Ranking 120

Customer Experience Matrix

NOVEMBER 18, 2009

Most offer a CRM option (typically priced at $10 to $20 per seat per month) for companies who don't want to pay for Salesforce.com. See the Vendor Usability Study on the Raab Guide site for a discussion of these features.) - Mid/Large: these vendors have the features needed to serve large companies and large marketing departments.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Valasys

MAY 22, 2019

According to a study by Salesforce.com, CRM can improve customer retention by up to 27%. Tracking the Effectiveness of Marketing Campaigns. When it comes to B2B marketing, analyzing the customers’ journey can be really difficult. This is where CRM takes over. Improving Personalization for Potential Customers.

B2B Sales 53

B2B Sales Top of Funnel CRM Work Management 53

Smashmouth Marketing

JUNE 25, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Sales Genius Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Product Marketing Automation Services Salesforce.com 100

Smashmouth Marketing

JUNE 24, 2009

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. Genius.com helps you take back some of that control that the buyers are claiming.

Leadlander 100

Leadlander Marketing Automation Services Salesforce.com Lead Ranking 100

Anything Goes Marketing

OCTOBER 8, 2007

This type of reporting can guide marketers to determine which campaigns and channels are more successful then others by tying marketing initiatives to closed deals. What about the other marketing channels like email and my website? The same goes for email. Closed loop marketing seems easy eh?

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Salesforce.com Webcast Work Management Bandwidth 100

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Salesforce.com announces Chatter, social computing for enterprise companies. A Robert Half Technology study announces 54% of companies blog social media sites. Study shares that 8% of US companies have fired an employee because of social media misuse. ReturnPath releases email deliverability report.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Marketing Insider Group

JANUARY 24, 2013

Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Write case studies, eBooks, white papers, etc. Presenters of Inbound Conference.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

DECEMBER 12, 2013

Editor’s note: This post originally appeared as contributed content on Salesforce.com. In terms of optimization, mid-funnel content is where you can start introducing email gates for collecting viewer contact info. A targeted, personalized social message is a surefire way to impress a prospect.

Top of Funnel 56

Top of Funnel Marketing Funnels Video Marketing FAQ 56

Adobe Experience Cloud Blog

NOVEMBER 2, 2010

If prospects sign up for a product trial, they almost always receive an initial ‘thank you’ email. However, in many cases that’s the only email they will ever receive. Adding them to your email newsletter is a big improvement: you stay in touch with them, but it will not make their trial successful.

Conversion Rate 48

Conversion Rate Lead Nurturing Conversion Optimization 48

Online Marketing Institute

NOVEMBER 4, 2010

When someone registers to download a white paper or podcast or case study about the business challenge that your product solves, he or she is expressing an interest in that topic, not necessarily in your product. To the first issue: expectations, it’s important to recognize that content syndication leads are not like most sales leads.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Convince & Convert

JUNE 8, 2012

We use Argyle Social for our social engagement; we use Infusionsoft for our email; Janrain is our crackerjack social integration company, and Jim is our guest host for the podcast (and a smart guy). Scott : And that’s the problem with looking at best practices and case studies is that you’re not the same person as somebody else.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Hubspot

FEBRUARY 24, 2011

percent ROI on this particular ad or campaign? Chef Tony a Case Study. You can get to Salesforce.com. Use Dropbox and Google Docs and Kill Chain Emails! Podcasting for Business & Email Marketing Best Practices with Christopher S. Can you really be that precise and say that we have a 43.7

Small Business Marketing 28

Small Business Marketing Marketing Budget Budget Programs Business 28

Hubspot

MARCH 5, 2012

Other marketing software platforms do not allow users to do all their marketing in one place, but HubSpot integrates website management, blogging, search engine optimization, lead management, marketing analytics, email marketing, landing pages, and social media monitoring tools. 3) Attract Trade Show Attendees With Content.

Trade Show 28

Trade Show Tactics Marketing Management Lead Ranking 28

Webbiquity

DECEMBER 15, 2020

For support, email: support@frontendmasters.com. Abandoned cart email solution for ecommerce companies seeking to convert more sales. Data Sciences International (DSI) has pioneered the use of wireless implantable devices for monitoring and collecting physiological data in preclinical studies. Free Email Verification!

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Allocadia

APRIL 2, 2019

He took on the task of finding a solution that could help, with two key criteria in mind: it had to be cloud, and it had to connect to Salesforce.com, Marketo, and Netsuite if it was going to really make a difference. In-quarter access to data on campaign and activity performance. That’s when I knew we had taken root!”

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Lead Liaison

JULY 18, 2018

These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. So I’m gonna show you real quick an example of how Lead Liaison handles campaigns and a lot of ELM software. So these are a few different reasons why you might go to a live event.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Webbiquity

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Did anybody say B2B is boring? Not if you look to these guys for inspiration. Dig right in!

B2B Marketing 257

B2B Marketing Marketing & Strategy Marketing Strategy B2B 257

Heinz Marketing

OCTOBER 29, 2018

is a Chrome browser extension for your Gmail that allows you to track and schedule your emails. It’s a super helpful tool that I highly recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails. MailTag.io

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. View your calendar, to do list, emails and apps in one place. Track brand mentions, study competitors, discover new key influencers, and create reports.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

B2B Marketing Zone Posts

DECEMBER 1, 2010

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Though it’s a B2C case study, it clearly illustrates the importance of social media and, thus, is applicable to B2B marketing as well.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. Even then, a definitive correlation can’t be established until other factors are eliminated from consideration, such as a promotion or a new advertising campaign.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. Examples: Salesforce.com, Google. Email bounce rate: The rate at which an email was unable to be delivered to a recipient''s inbox. 60 Common Marketing Acronyms.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Adobe Experience Cloud Blog

SEPTEMBER 11, 2012

This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies. 5) Accelerate Word of Mouth Marketing With Social, Referral, & Engagement Campaigns. Struggling to make social campaigns a success?

Marketo 48

Marketo Enterprise Management Work Management Marketing Automation Services 48

Metadata

FEBRUARY 16, 2021

I left right before the salesforce.com acquisition, which I’m really happy about, didn’t get trapped in that. So, I emailed Dave. Elissa Fink: When I studied in Florence in my junior college, I actually studied at the Palazzo Antinori in downtown Florence, the Antinori family that makes the wine.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). But the idea is that you should really look at your marketing and figure out is it because you're only sending emails to your list 2.7

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Ranking 28