email-campaign Salesforce.com Related Topics 
LeadSloth
SEPTEMBER 8, 2010
If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course). What if you’re choosing a CRM system today?
LeadSloth
MARCH 22, 2009
The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.
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LeadSloth
NOVEMBER 16, 2009
For CRM, I focused on Salesforce.com. Individual emails. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Native Email Marketing. Drip Email Marketing. Automated Campaigns Flows. Forecasting.
LeadSloth
APRIL 15, 2009
However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can send a ‘thank-you email’ immediately after form submission, and also get a notification yourself. Salesforce.com integration complexity. Advanced Features.
LeadSloth
MARCH 16, 2009
They click on a link in an email that you sent them. For known visitors you can also track clicks from emails you sent them. Email marketing. ActiveConversion supports both one-time emails to a segment of the database, as well as drip emails that are triggered after a prospect registers. Salesforce.com integration.
LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. You need to tailor your drip campaigns to different audiences. via progressive profiling), so they could run more targeted campaigns. Therefore, they started a nurturing campaign 3 weeks after the last contact by a sales rep. Database Segmentation.
LeadSloth
AUGUST 4, 2009
On Tuesday Genius.com announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. You could create a tracking URL, which you would include in non-AdWords advertisements, email blasts, and so on. I first used it inside AdWords, in which they offered cross-media conversion tracking.
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