Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

JULY 30, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. What Is SEO? Why Should You Invest Into SEO?

Email Marketing 211

Email Marketing SEO Work Management Marketing Management 211

Optinmonster

APRIL 10, 2024

But most of them don’t tell you how exactly to apply it to your campaigns. That’s why, in this post, I’m going to talk about the role of emotional intelligence in marketing and how you can harness it to create successful campaigns. Self-awareness is the first step to harnessing EQ in your campaigns. Grow your email list ?

Marketing AI 89

Marketing AI Planning Paid Search Agency Psychographics 89

Opt Intelligence

JULY 27, 2022

Every email marketer has an unsubscribed list. You can’t email it (yet!) The more you know about your unsubscribers, the more you can improve your marketing campaigns. The more you know about your unsubscribers, the more you can improve your marketing campaigns. Launch a Winback Campaign.

Psychographics 83

Psychographics Opt-out Analysis Sales Qualified Leads 83

SendX

JULY 29, 2021

However, email is an equally important channel for generating authentic traffic for SEO purposes, boosting engagement, and improving revenues. Read on to learn more about email marketing, SEO, and seven strategies for leveraging email marketing for your SEO efforts. A solid SEO campaign will increase revenues.

Email Marketing 198

Email Marketing SEO Work Management Marketing Management 198

The Marketing Blender

MARCH 22, 2024

The psychographics of your audience is where you will find the levers that will move marketing forward. These could include LinkedIn, email marketing, content marketing, or SEO. They can also help you with everything from managing email outreach and social to tracking lead flow and viewing your entire marketing/sales pipeline.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? But rest assured, email is not going anywhere.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Suppose you’ve ever been on the receiving end of a “To Whom It May Concern” email or even a generic piece of advertising from a brand you’ve supported before.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Martech

DECEMBER 20, 2022

These segments can be based on one or several characteristics that clients have in common, such as demographics, psychographics, preferences, or even behavior. Remember that this information is crucial when creating your segments and will be the foundation of the marketing campaigns and initiatives. Summary with CTA.

Lead Ranking 91

Lead Ranking Loyalty Segmentation Marketing AI 91

Unbounce

MAY 1, 2021

(Keep in mind that demographic segmentation doesn’t categorize individuals based on psychological traits like personality and interests—that’s psychographic segmentation. Demographic segmentation looks at who your audience is, while psychographic segmentation tackles how your audience is.). Why Segment Your Audience by Demographic?

Demographics 133

Demographics Segmentation Landing Pages Psychographics 133

SendX

NOVEMBER 12, 2020

An email marketing platform like SendX will give you the ability to convert this actionable data into a presentable format, allowing you to design, automate and track high-converting email nurture campaigns. A great demo, an explanation of why you're better than your competition, handling a few rebuttals and you're on your way.

Tools 195

Tools Sales Qualified Leads Intent Data Buyer Intent 195

Litmus

SEPTEMBER 19, 2022

The email marketing tide has turned. Companies interested in supercharging subscriber experiences, increasing conversions, and driving revenue outcomes can benefit from incorporating dynamic content automation into their email marketing campaigns. But otherwise, every subscriber receives the exact same email content.

Automation 94

Automation Top of Funnel Psychographics Loyalty 94

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Stevens & Tate

AUGUST 24, 2023

Email marketing is one of the time-tested marketing strategies used by many businesses. And while it’s popular, many business owners and marketers struggle to get their email marketing campaigns to deliver the desired results. For many, their emails often go unnoticed or ignored by their audience.

Personalization 78

Personalization Trigger Marketing Psychographics Open Rate 78

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? “Always Be Collecting Data.”

Psychographics 100

Psychographics Aggregators Privacy Eye-Tracking 100

Binary Demand

FEBRUARY 23, 2024

Exploring buyer personas in the digital age As outlined by Forbes , a common misstep in crafting brand-specific buyer personas is an overemphasis on demographics, often neglecting crucial situational elements like psychographics, the buyer journey, emotional mapping, and triggering events. Adapting messages to roles and histories.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Account Based Marketing 52

Unbounce

NOVEMBER 21, 2021

So, you’ve set up an email sign-up landing page. You might think lead generation stops at email signup. Clear and useful emails will not only help you bring leads through the pipeline but also prime them to become customers. It’s time to learn about lead generation in email marketing and five ways you can improve it.

Email Marketing 127

Email Marketing Sales Qualified Leads Lead Ranking Tactics 127

Optinmonster

MARCH 16, 2020

Do you want to increase your email open rates, boost your click rates, and decrease your unsubscribe rates? Email segmentation can drastically improve the effectiveness of your email marketing campaigns. In this guide, we’ll share 50 email segmentation ideas that the pros use to create targeted email lists.

Segmentation 143

Segmentation Enterprise Management Work Management Tips 143

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more.

Examples 78

Examples ROI Planning Work Management 78

Leadspace

SEPTEMBER 18, 2019

You can use segme ntation to improve your email campaigns, ads, and even your blog content. It’s an ideal way to personalize your campaigns so they connect with and convert your audience. There are several reasons why every marketer should include customer segmentation in campaigns. Psychographic Segmentation.

Segmentation 62

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 62

The ABM Agency

MAY 16, 2023

Additionally, you’ll learn about crafting custom journeys for each decision maker by tailoring messaging according to pain points and benchmarking engagement with emails & webinars. By leveraging this knowledge, your marketing campaigns can be tailored to the specific needs and preferences of each decision maker.

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Anteriad

MAY 31, 2023

Whether you’re launching a program for the first time of reevaluating your current campaigns, there are core account-based marketing tactics to set yourself up for success. Complete these steps to align your team and set expectations for campaign performance: Ensure direct involvement of marketing and sales stakeholders.

Account Based Marketing 88

Account Based Marketing Ideal Customer Profiles Tactics Planning 88

Rev

FEBRUARY 28, 2023

Sure, a prospect downloaded a white paper or attended a webinar in exchange for a live email address, but those actions could be lightweight indicators of actual readiness. These companies are ripe for a higher-volume nurture campaign. You can route them to automated marketing campaigns until they demonstrate a more serious interest.

Intent Data 78

Intent Data Intent Ideal Customer Profiles Intent Signal 78

FunnelEnvy

SEPTEMBER 18, 2023

Psychographics: Interests, values, lifestyle, personality traits. Automating marketing messages and content tailored to each customer persona, such as personalized email campaigns. For a deep dive into ABM personalization in action, check out our video , The Secret to Making Your ABM Personalization Campaign a Success.

Buyer Personas 67

Buyer Personas Marketing AI Account Based Marketing B2B 67

Optinmonster

DECEMBER 22, 2022

Ready to start or improve your email lead generation strategy? Email marketing is one of the most effective digital marketing strategies around. You can use email for generating leads as well as bringing them through your marketing funnel towards closing the sale. What Is Email Lead Generation? Let’s get started!

Lead Generation 89

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 89

PureB2B

JULY 19, 2021

Simply put, an experiential marketing campaign allows your customers to connect with your business in a unique, entertaining, educational, or (ideally) all three ways. While demographic breakdowns are useful, psychographic segmentation may provide more accurate details about your target. The process is not exactly complex.

Planning 62

Planning Psychographics Business Work Management 62

Outgrow

DECEMBER 30, 2020

It allows you to gather relevant data from your leads that you can put to use in future marketing campaigns. Subsequently, the better your segmentation strategy, the better your content and campaigns. You can send emails offering discounts or limited time offers on the same. Psychographic. Demographic. Behavioural.

Segmentation 52

Segmentation Lead Scoring Lead Ranking Outgrow 52

Optinmonster

AUGUST 31, 2022

Segmenting your leads is a great way to improve everything from email deliverability to conversion rates to customer loyalty. Lead segmentation can increase open rates and click-through rates on your marketing emails, and boost conversion rates on your website. Psychographic : personality traits, opinions, values, special interests.

Segmentation 69

Segmentation Lead Scoring Lead Ranking Sales Qualified Leads 69

ClickZ

OCTOBER 27, 2020

Marketers want to build smarter, more efficient campaigns that reach the right consumers. While it does include things like emails and phone numbers, it also encompasses a host of information showing logged in behaviors across websites, mobile apps, and TV. They want more control over their data choices.

Privacy 128

Privacy Advertising Agencies Transparency Mobile Advertising 128

The Lead Agency

APRIL 14, 2024

Tools like Google Analytics and Tag Manager allow marketers to measure virtually every aspect of their campaigns, providing insights that can drive better decision-making and optimise marketing spend for the best ROI. Every clever campaign fills us with hope that this could be the moment to make virality happen.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Leadspace

SEPTEMBER 18, 2019

You can use segm e ntation to improve your email campaigns, ads, and even your blog content. It’s an ideal way to personalize your campaigns so they connect with and convert your audience. There are several reasons why every marketer should include customer segmentation in campaigns. Psychographic Segmentation.

Segmentation 48

Segmentation Webinar Metrics Psychographics Ideal Customer Profiles 48

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Three 'Rs'.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Martech

SEPTEMBER 24, 2021

These can include email marketing campaigns as well as in-person or virtual roadshows and events geared toward groups. Media used can include email, web content personalization, digital advertising and retargeting, as well as live or virtual events for large groups. Expanded account value and revenue.

Account Based Marketing 120

Account Based Marketing Enterprise Management Paid Content Work Management 120

Content4Demand

FEBRUARY 5, 2020

It’s common in B2B marketing campaigns — especially ABM campaigns — to define targeted buyers by industry, role, size or solution. I also see this as part of the continued alignment between B2B and B2C marketing, as we’ve seen with the inclusion of psychographic information in personas and behavioral science in buyer targeting.

Demand 61

Demand Generation Psychographics Demand Generation 61

6sense

DECEMBER 9, 2021

6sense’s Own CX-Boosting Campaigns. Meaning, our revenue team uses our own platform to extract actionable intelligence about accounts to develop and launch campaigns. Armed with that intelligence, 6sense recently created a campaign that targeted new-logo accounts and contacts that use SEPs with which 6sense partners.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Strategic-IC

DECEMBER 16, 2020

Branded web traffic and engagement interactions (such as email open rates, percentage of content consumed, engagement, etc.) Time spent reading your content, browsing your site, opening your emails, or speaking with representatives or chatbots are all actions to monitor to determine account engagement - and MQA readiness. Three 'Rs'.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles Demand Generation ABM 62

Atomic Reach

AUGUST 11, 2022

One poor executive who had a particularly acute jargon disorder was overheard saying: “But we’re experts at shifting paradigms and parsing our platform to create drip campaigns that increase CTAs, boost CRMs, and at the end of the day crush ROAS!!” Create inclusive campaigns that spoke to today’s modern and diverse marketplace.

Marketing AI 52

Marketing AI Psychographics Allocation ROAS 52