Anything Goes Marketing

JANUARY 27, 2008

I've finally had the chance to go through a number of email newsletters and reports and I wanted to highlight some interesting email tips. The average open and click-through rates for non personalized emails were 15.86% and 2.09% respectively while the averages for personalized emails were 18% and 5.02%.

Tips 100

Tips Bulldog Solutions Lead Qualification Newsletter 100

Anything Goes Marketing

MAY 12, 2007

Many B2B marketers ask these questions daily: We have this great website, we use email, we use search - what else can we do? Here is a summary of the key points: While both marketers and users agree that registering for white papers, analyst reports and demos is acceptable, 45% of users are OK with registering to download product information.

Lead Qualification 100

Lead Qualification Sales Qualified Leads Webcast Generation 100

Anything Goes Marketing

JULY 4, 2010

When you have the right data you can laser focus your marketing efforts and achieve a higher response from your marketing campaigns. This past week, I read about a fantastic approach from Avid that makes it easy for email subscribers to customize the email content they receive from Avid as well as let Avid know what they are interested in.

Segmentation 100

Segmentation Tips Landing Pages Ideal Customer Profiles 100

Anything Goes Marketing

JUNE 22, 2008

From that conference, combined with a very good study on email tactics in retail I've been inspired to write a post on this topic. For example: "Send me Product Alerts". This depends on your target audience as well as the type of segmentation and personalization you would like to perform in your marketing campaigns.

Landing Pages 100

Landing Pages Leads Lead Marketing Qualified Leads 100

Anything Goes Marketing

MAY 14, 2007

Database deadbeats are what I refer to those contacts who are in your database but are really useless - they don't return to your website, open your emails, register for webinars or buy your products anymore. Tags: email marketing. They take up room and bring your response rates down. Why do I Need to do Anything?

Verticals 100

Verticals CAN-SPAM Opt-in Tagging 100

Anything Goes Marketing

APRIL 20, 2006

Have enough work writing one email to your customers or prospects? Try having to write muliple messages for one email campaign!! Welcome to the world of dynamic email content. customer vs. prospect), dynamic content in emails is taking persoanlziation up a notch. Do you use dynamic email content?

Personalization 100

Personalization Psychographics Clickthrough Generation 100

Anything Goes Marketing

AUGUST 3, 2009

I’ve already written a post on tips for using Twitter and email marketing but I wanted to take this to another level. Once you sign up at Twitpic, you’ll get an email address that you can email your pics to from your phone. The subject in your email is the message that will appear with a link to the pic. It’s that easy.

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? My dad has since emailed the link to anyone he has ever known with an email address. My father sure wasn't. If I ask my dad what YouTube is, I'm 99% sure he won't know what it is.

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Thinking about a new marketing campaign to promote a new product? Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Sounds difficult eh? Keep all options open. What do you think?

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

NOVEMBER 15, 2006

When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet. Everything else, including branding, product details and awareness, is secondary. Tags: email marketing B2B B2C. Focus on conversions.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

APRIL 5, 2006

Marketing Sherpa put out another great article on viral campaigns. Their tips are deadly (in a good way - just like "viral" campaigns). We all know that before we can sell people on the great products and servies that we're offering, we need to get the word out. Another great one is " Send the talking monkey " email.

Viral Marketing 100

Viral Marketing Campaigns Tagging Press 100

Anything Goes Marketing

JANUARY 25, 2007

When comparing B2B marketing to B2C, many see B2B as having very generic campaigns that lack the excitement and creativity of B2C. B2B Marketing is Boring B2B marketers tend to use the same marketing tactics over and over again such as direct mail, email, paid search, telemarketing, and live events to name just a few.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Anything Goes Marketing

MARCH 9, 2008

As we move into a new week there are some interesting trends and technology enhancements that will start to change the way that B2B companies use email. For those that are thinking "email is email - how can it change?", You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts).

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

MARCH 7, 2007

This too is obvious to some marketers but was one of the better "insights" and demonstrated the strengths in combining different marketing channels such as email, direct mail and follow up calling. While it's easy to generate a list and blast out an email and wait for the responses to roll in, this obviously can't be your only tactic.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

AUGUST 19, 2006

What if you are having a bad week or day and are fed up with the ridiculous time involved in maintaining your website, low web traffic, rising costs of AdWords and failed conversion rates from your email campaigns? Send one last email blast. Notice how we have used consistent branding between email and your website.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

NOVEMBER 27, 2006

Larry Chase at Web Digest for Marketers is an amazing source for marketers looking for tools to assist in email marketing, search marketing, surveys - you name it! SearchSpell Typo Search : Want to know if people search for your company or your products but make spelling errors? I would trust Wordtracker over this tool.

Paid Search Agency 100

Paid Search Agency Online Marketing Cost Per Click Tools 100

Anything Goes Marketing

FEBRUARY 12, 2007

While Old Spice is still trying to make itself look like the cool, "in" brand to appeal to a younger demographic, it's recently launched a new campaign that embraces that old, stuffy, "that's the type of stuff that my dad used in the dark ages" feeling that we all know. Email addresses are required when you leave a comment.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

NOVEMBER 15, 2009

The Eloqua product was much discussed at the event but I’ve excluded those tweets here as this post was focused on learnings for B2B marketers that goes beyond Eloqua. This post as an example, was written from the product of social media (Twitter). EE09 Eloqua : Omniture: EVERY email must be personalized and relevant.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

MAY 17, 2009

Process drives productivity - start with process then implement technology. sds09 Channel Marketing jblock : Partners need guidance from their suppliers to run effective multi-touch campaigns. amyblack : # sds09 how do you increase adoption? amyblack : # sds09 how do you increase adoption? Do partners really want you to?

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

OCTOBER 29, 2006

Someone signs up to receive your blog feed or email updates from you - what do you do? If you're answer is "nothing" or "We send them an email when the next campaign rolls around" then you should read this post. Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc.

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. The Evolution of the Autoresponder Email Let's start with the evolution of the autoresponder. The Traditional Email Autoresponder Thanks for registering. Email Autoresponder 1.0

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100