Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Identify Your Ideal Recipients Cold emailing is only effective if you target the right audience. Guest post by Nina Petrov.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Present the problem or challenge the client is facing. Brand storytelling is a powerful marketing tool. The first subscription service has 5-star reviews placed strategically throughout its website and has sent you two case studies via email.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it’s fiction.

Storytelling 76

Storytelling B2B Work Management Marketing Management 76

Brandpoint

MARCH 14, 2024

Explore the different ways PR professionals leverage branded content campaigns to drive brand awareness metrics, boost website traffic, and amplify their presence across paid, owned and earned media channels. Branded content campaigns are instrumental in elevating brand visibility and fostering audience engagement.

Brand Identity 62

Brand Identity Branding PR Distribution 62

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. The C-Suite, primarily focused on the bottom line, growth, and shareholder value, requires insights presented in a language that resonates with their strategic vision.

Allocation 112

Allocation Barriers Lead Scoring Lead Ranking 112

PureB2B

AUGUST 27, 2017

From ancient to modern times , storytelling has remained a constant throughout the evolution of the human race. Storytelling works because people have the innate desire to learn about certain developments that might be relevant to them. Storytelling also provides an alternate reality, especially if it's fiction.

Storytelling 62

Storytelling B2B Work Management Marketing Management 62

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. The best-performing campaigns demand extensive up-front work but pay dividends.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JULY 6, 2020

You can ask for follows and shares in emails, on other social media networks, and on your website. If you’re running ads on LinkedIn, you can take a look at your business analytics to get detailed campaign demographics. Storytelling. Slides and presentations. Make sure to share with your customers and clients too.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

ClickZ

AUGUST 10, 2020

Kaylin was disillusioned with the same old cheesy jigsaw designs and dull product presentation, so she decided to offer unique, striking examples of modern art by emerging female artists instead. Very quickly, customers responded to her unique and socially conscious business model, helped along by a strong focus on storytelling.

Marketing Automation Services 109

Marketing Automation Services Jigsaw Marketing Automation Automation 109

Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. web, email, blog, video). “Aren’t writers just writers?”

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Contently

SEPTEMBER 5, 2018

Ten years ago this week, I created my first content marketing campaign. The best personalization, sales enablement, or email automation strategy won’t save your business if the content isn’t really good in the first place—because people just won’t care. We decided to get weird.

Work Management 159

Work Management Content Marketing Storytelling Content 159

Martech

APRIL 5, 2023

We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing. If you don’t have one, come up with one, even if it’s just for the present quarter.

Tactics 124

Tactics Email Marketing Planning Marketing Budget 124

Salesforce Marketing Cloud

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. It used to be the day that nonprofits launched their holiday campaigns. This includes social media, email, SMS, and push, amongst others.

Planning 98

Planning Advertising Agencies SMS Thought Leadership 98

ClearVoice

OCTOBER 31, 2023

How can it help you create more effective campaigns? By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

How can it help you create more effective campaigns? By understanding what drives a customer to make a purchase, marketers can craft campaigns that resonate with the intended audience. Marketers can use anchoring to present prices. They first present a higher-priced product to make subsequent lower-priced options more appealing.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. For every OptinMonster campaign discussed, we provide the conversion rates.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Content Standard

OCTOBER 11, 2017

When it comes to our content teams, it’s easy to keep the storytelling external facing. Proper storytelling while implementing analytics can help fix this. Send a relevant email campaign and compare its effectiveness to past sends to confirm or deny segment interests. Looking to discover new audience segments?

Storytelling 48

Storytelling Analytics Enterprise Management Work Management 48

KoMarketing Associates

JANUARY 19, 2022

WordPress is my foundational platform for storytelling. We’ve had quick internal buy-in from our SDR team, have generated SAL numbers that we hadn’t seen with a previous vendor, and are beginning to tie it into different facets of demand gen (like ABM, paid, email marketing, etc). Eliana Vuijsje, Marketing Director at Adaptive Shield.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Content Standard

JUNE 24, 2016

It’s not enough for brands to learn story-craft and apply the form to content production; brand leaders need to understand the greater role storytelling plays in conveying purpose in the market. ” Davis asked, “How can we know the storyteller from the story?”

Storytelling 59

Storytelling Content Marketing Paid Search Agency Advertising Agencies 59

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running. How do you ensure your social media reporting is contextual to your organization’s overall objectives?

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Biznology

FEBRUARY 16, 2018

I want to discuss how the addition of stories to Instagram positions the platform to present what is typically the most important and powerful tool in content marketing: the ability to teach. Make sure you’re part of the celebration include stories in your Instagram campaigns. Sign up for our emails here. Like this post?

Budget Programs 156

Budget Programs Paid Search Agency Storytelling Blast Campaigns 156

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Content Standard

MAY 15, 2019

Given the unique economic factors at play, it helps to look at nonprofit content marketing examples from organizations with a proven ability for engaging current and prospective donors through a multi-faceted approach to storytelling and donor activation. Story-Centric Email Campaigns.

Top of Funnel 111

Top of Funnel Peer-to-peer Content Marketing Planning 111

ClearVoice

FEBRUARY 2, 2024

For example, Adidas emailed customers who ran the Boston Marathon in 2017, saying, “Congrats, you survived the Boston Marathon!” To illustrate, your analytics reveal that B2B customers who receive emails twice a month tend to purchase more often than those who receive an email weekly. That could be useful data.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Whether you need a promotional email template or you just need a bit of inspiration, you’re in the right place. 9 promotional email examples. How to write a promotional email. What Is a Promotional Email?

Promotion 143

Promotion Examples Landing Pages Click Rate 143

ClickZ

FEBRUARY 7, 2022

We admire international corporations that win awards for global campaigns, pull off outlandish PR stunts in Times Square, and land impressive celebrity spokespeople who rake in millions just for holding a product on Instagram Live. – Emails sent from devon@ instead of noreply@. Don’t you agree, {First Name}? Think local.

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Contently

AUGUST 11, 2022

But keep in mind that this moment full of challenges also presents opportunities. If you spend that on an ad campaign at a $10 cost per click, you get 50 clicks. That article drives 500 clicks through email and social, and continues to drive results for months to come. Let’s say you have $500.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Scoop.it

SEPTEMBER 22, 2020

Writing an engaging copy for emails is quite an underrated tactic. Look back to that email in your inbox that tempted you to click on the CTA button and take action. What was the highlight of that email and what drew your attention? Chances are that it was an interesting email copy that made all the difference. .

Conversion 86

Conversion Optimization Content Curation 86

Content Standard

JULY 30, 2015

Storytelling and SEO have opposite but not opposing natures. Often misperceived as contradictory, storytelling and SEO actually collaborate well. Before exploring their relationship further, let’s define the core elements of brand storytelling and SEO strategy: a brand story and a ranking factor.

Storytelling 40

Storytelling SEO Lead Ranking Lead Scoring 40

The Lead Agency

FEBRUARY 8, 2023

They are becoming more sceptical of business marketing tactics and will typically avoid cold calls and emails from businesses, instead looking for easily accessible information that is backed by verified customer evidence. That’s why 62% of B2B marketers hold storytelling in high regard as an effective content marketing tactic.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

The Lead Agency

JULY 7, 2020

93% of B2B marketers use email to distribute content. The very first email was sent back in 1971, and almost 50 years on, it is more relevant than ever. 35% of marketers send their customers 3-5 emails per week. Because email marketing is one of the best and most effective methods of attracting and keeping customers.

Marketing AI 87

Marketing AI Email Marketing Tactics Paid Search Agency 87

Martech

APRIL 22, 2022

With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Campaign ROI. As AI improves, use-cases are only going to increase. Marketing metrics.

Marketing AI 144

Marketing AI Marketing Attribution Digital Asset Management Work Management 144

Hinge Marketing

FEBRUARY 27, 2020

When used strategically, one research report can fuel an entire year’s worth of marketing campaigns. Whiteboard videos have a presenter explaining a topic, using a white board and marker to illustrate their point. Research can provide good content for presenters to illustrate or as validation for their main point. Live Events.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Martech Advisor

MARCH 17, 2020

Account-based marketing (ABM) is a marketing approach where marketers target a few organizations, individuals, or decision-makers from the target audience and design highly personalized campaigns to engage them, one-on-one. Marketers could even create marketing material, content, or campaigns tailored to a specific organization(s).

Marketing AI 134

Marketing AI Marketing Management Account Based Marketing ABM 134

Outgrow

NOVEMBER 30, 2022

Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. We’ll also look at examples of video marketing campaigns for inspiration. This is done by drawing audiences’ attention to various online channels such as social media, blogs, emails, and others. .

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Join the ceremony to see this year’s class of Finny winners and get inspired by their creative content and campaigns. to 2:30 p.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . This present approach has a better chance of converting an audience into leads. Visual presentations. … Slideshares.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145