KoMarketing Associates

JANUARY 6, 2022

Marketers continue to utilize email to reach out to their target audience, and new research indicates that leveraging customer data could help them personalize their campaigns for a boost in effectiveness. of respondents said they use three or more personalized elements per email. Only 23.8%

Marketing Report 223

Marketing Report Email Marketing Email Campaigns Campaigns 223

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! That is, if you want your email outreach to turn prospects into qualified leads.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Litmus

FEBRUARY 10, 2022

Personalization is not just a marketing buzzword. Subscribers expect emails to be customized according to their preferences and purchase history. . In The Email Personalization Guide Marketers Can’t Miss , we explain the importance of personalization done right, and include examples to inspire your next great email campaign. .

Personalization 86

Personalization Campaigns Loyalty Demographics 86

KoMarketing Associates

SEPTEMBER 7, 2017

Personalizing the customer experience has become a priority for many marketers, and new research suggests that it can go a long way when it comes to email as well. The research showed that personalized subject lines generated 50 percent higher open rates in Q2 2017, as well as 58 percent higher click-to-open rates.

Email Marketing 149

Email Marketing Research Personalization Campaigns 149

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Perhaps it’s time to put your email marketing through an audit. Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. What is an Email Marketing Audit? Content Creator(s).

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Webbiquity

SEPTEMBER 28, 2022

Most consumers are inundated with marketing emails on a daily basis. But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. What Exactly is Email Personalization? Customize subject lines.

Email Marketing 340

Email Marketing Personalization Psychographics Marketing & Strategy 340

Litmus

AUGUST 16, 2022

B2B marketers continue to rely on their most effective channel —email—due to its proven performance and high return on investment (ROI). It’s important to be intentional with how and when you communicate your message by tapping into B2B email campaign ideas with proven success. What is a B2B email campaign?

Email Campaigns 110

Email Campaigns Campaigns Ideal Customer Profiles B2B 110

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. Automating your email marketing allows your brand to give customers the exact experiences they want and reach them at times that will be most influential on their purchase decisions. Abandoned cart emails. Referral incentive emails. the customer’s name.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

SendX

JUNE 21, 2021

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. However, not a lot of people use them in tandem to create multidimensional campaigns that resonate better with their prospects. However, there are issues with multichannel campaigns.

Email Campaigns 195

Email Campaigns Linkedin Ideal Customer Profiles Campaigns 195

Valasys

APRIL 15, 2024

However, the chief strategy, drip marketing campaign, has over the time recorded essential success through that. Drip marketing campaigns, also known as automated email sequences, offer a systematic way to communicate with your audience. Drip marketing campaigns are automated series of emails strategically delivered over time.

Email Marketing 40

Email Marketing Automation Campaigns Top of Funnel 40

Benchmark Email

MAY 11, 2022

Need details on how to send a successful email marketing campaign? The key to any successful email marketing campaign is knowing your target audience and continually optimizing your campaigns to build on your success. Here’s everything you need to know.

Email Marketing 130

Email Marketing Campaigns Tips Advertising Benchmark 130

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The question, then, is this: Do you know how to run a successful email marketing campaign? We’ve put together this step-by-step guide to running a successful email marketing campaign. Why Email Marketing Campaigns?

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. However, managing and enhancing email campaigns can be time-taking.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

SmartBug Media

APRIL 18, 2023

If you’re running an e-commerce business , chances are you're already using some form of email marketing to communicate with your customers. But how do you know if your email drip campaigns are performing as well as they could be? Why Are Drip Emails Essential for E-Commerce Email Marketing? Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

Webbiquity

MARCH 14, 2019

Email marketing is one of the most cost-effective marketing tactics, if done correctly. One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails. Email Marketing To Protect Against Spam. Email Automation. Progressive Profiling.

Email Campaigns 223

Email Campaigns Cost Ideal Customer Profiles Campaigns 223

Stevens & Tate

NOVEMBER 10, 2023

One obvious answer is to tap into the power of email personalization. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Ontraport

MARCH 13, 2019

Systematically segmenting your email marketing list into narrowed interest groups is an effective way to increase your open and click rates. The post Personalize Your Next Email Marketing Campaign appeared first on The ONTRAPORT Blog.

Email Marketing 94

Email Marketing Personalization Campaigns Click Rate 94

Benchmark Email

APRIL 12, 2023

Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale.

Advertising Benchmark 83

Advertising Benchmark Email Campaigns Campaigns Trust Marketing 83

Litmus

JANUARY 29, 2024

Here’s the deal: whether they’re subscribers, prospects, or loyal customers, the demand for personalization is non-negotiable. In fact, 64% of emails sent by companies leverage personalization using dynamic content—making it a standard practice in the industry. What are personalized emails?

Personalization 102

Personalization Marketing AI Urgency Marketing Forecasting 102

Zoominfo

NOVEMBER 3, 2020

It seems weird that the recruiting and hiring processes can often feel so impersonal, especially when it involves highly personal, highly human decision making. Yet in the sea of job descriptions and generic recruiter emails, it all starts to feel a little ingenuine. So how do we make recruitment personal again?

Personalization 173

Personalization Zoominfo Transparency Ideal Customer Profiles 173

Walker Sands

JULY 17, 2023

On average, marketers can expect an ROI of $42 for every dollar spent on email marketing. But ensuring your email campaign pays off is easier said than done. There are many factors that can affect the success of your email campaign, including the copy and design of your emails.

Email Campaigns 52

Email Campaigns Email Marketing Campaigns Tips 52

Zoominfo

OCTOBER 23, 2018

In the B2B world, email marketing continues to be a reliable, revenue-driving channel. But, as buyer preferences change and technology evolves, creating the perfect B2B marketing email isn’t so simple. If you’re focused on email marketing campaign optimization you’ve come to the right place. Let’s get into it!

Email Marketing 183

Email Marketing Optimization Campaigns Tips 183

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 121

Email Marketing B2B Marketing Marketing & Strategy Marketing Strategy 121

Valasys

APRIL 10, 2024

Social media might be the internet’s most popular time sink, but it still doesn’t hold a candle to email in terms of marketing effectiveness. Crafting a successful email campaign is a surefire strategy to hit those KPIs and convert curious visitors into satisfied customers. How do you get one off the ground, though?

Email Campaigns 40

Email Campaigns Email Marketing Campaigns Effectiveness 40

Zoominfo

MARCH 2, 2021

This post will highlight the ways that big data influences email marketing. This data can be structured ( email lists and databases) or unstructured (duration of web page views) and exists in a wide range of formats, from numerical to text, email, video content, audio or others. But how does it actually affect email marketing?

Email Marketing 100

Email Marketing Campaigns Marketing Budget Paid Search Agency 100

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. Increase efficiency : The new integrations help you deliver the right message to the right person at the right time.

Paid Search Agency 96

Paid Search Agency Features Personalization Ads 96

Contently

JANUARY 11, 2023

Today’s consumers expect personalization at every touch point. As countless marketing messages flood email inboxes, McKinsey research suggests 71% of customers expect the messages they receive from brands to be personalized—and 76% are frustrated when they’re not. Personalization takes many forms.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

DivvyHQ

OCTOBER 11, 2022

When it comes to marketing, email still reigns supreme as the best way to reach new prospects. But designing your first cold email outreach campaign can be daunting.

Outreach 88

Outreach Design Campaigns Marketing Prospects 88

SmartBug Media

APRIL 7, 2022

When most brands think of an email campaign, the first things that come to mind are newsletters and sales promotions. Although these are important items in a brand’s marketing efforts, sticking to these two types of emails is going to exhaust the audience and dissolve your contact list. Creating a Campaign in Klaviyo.

Email Campaigns 105

Email Campaigns Practices Campaigns SMS 105

Webbiquity

OCTOBER 9, 2018

Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. A similar reaction takes place in the brain when people receive personalized content. without any personalization.

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Martech

OCTOBER 18, 2023

Why are marketers still struggling with email personalization? The biggest reason: Only 25% of them say they have all the data they need to personalize their campaigns. Email marketers in this boat are severely curtailed in optimizing growth opportunities no matter their industry. Upsell campaigns.

Personalization 112

Personalization Loyalty API eCommerce 112

Marketing Insider Group

DECEMBER 2, 2020

Sending emails without knowing what the accounts care about based on keyword research, what the key personas are, and what stage they’re at in the buying journey. Email and live conversations that do not articulate the context for why the call was made or an email sent. The Need for More Personal Account-Based Marketing.

Intent Data 246

Intent Data Account Based Marketing ABM Intent 246

The Point

MARCH 7, 2019

Recently I was interviewed by the folks at Demand Gen Report as part of an article on current trends in email marketing , an article that you can read online here. With permission, a more complete version of the interview follows: (DGR) What trends are you currently seeing in B2B email marketing today? (HS) Direct mail? Chat bots?). (HS)

Deliverability 150

Deliverability Account Based Marketing ABM Demand Generation Agencies 150

Only B2B

JUNE 25, 2021

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman. Email marketing is the most reliable and cost effective marketing channel for many businesses. LET’S DEEP DIVE INTO SOME LOGICAL TIPS TO INCLUDE IN YOUR EMAIL MARKETING CAMPAIGNS . Isn’t it true?

Email Marketing 115

Email Marketing Tips Campaigns Planning 115

Zoominfo

FEBRUARY 11, 2021

There are certain words you don’t, can’t, shouldn’t, and mustn’t use within your email subject line if you want to pique people’s interest while avoiding spam blockers. Emails that promise untold riches and exclusive rewards reserved only for a special elite few. Words Not to Use in Email Subject Lines. Days of the week.

CAN-SPAM 264

CAN-SPAM Account Based Marketing Campaigns Trigger Marketing 264

Litmus

FEBRUARY 20, 2024

At Litmus, we personalize our emails with purpose: to create tailored inbox experiences that go the extra mile—the kind that surprises and delights our subscribers (and goes beyond “Hello %%first_name%%”). It’s a new era of email, and we’re here for it ! Did you know that Litmus offers personalization for all levels?

Marketing AI 93

Marketing AI Personalization Newsletter Creativity 93