How Marketers Can Use the Power of Exit-Intent Pop-Ups to Get More Newsletter Subscribers
Email campaigns should be an essential part of your sales strategy. An effective email campaign that you can run through a newsletter is a great way to nurture your leads and show the latest news, special offers and more, writes, Ugi , founder and CEO of Contenthorse.
The newsletter is a powerful medium to show your target group a real value and the importance of why they would be especially pleased to become your customers.
A smart way to get more subscribers is by using exit-intent pop-ups.
What Are the Exit-Intent Pop-Ups and Why Are They Important?
The exit-intent pop-ups are windows that appear just before your website visitor decides to leave your website. They operate on the principle of smart exit-intent technology that monitors cursor movement.
Their purpose is to keep visitors alert in order to maintain their interest. Those exit-intent pop-ups should have a clear CTA button, visually appealing design, and an intriguing copy.
With exit-intent pop-ups, you can improve your bounce rate and create an amazing user experience.
This type of pop-up window prevents visitors from leaving the website by offering a special offer that will encourage them to change their decision and to leave before taking some action.
It is up to you to decide how you will conceptualize this offer.
You can combine different items and present them as benefits. For example, in a pop-up copy, offer anyone who subscribes to your newsletter a certain discount on your products or services.
But, make sure your newsletter emails are worth reading and that they retain subscribers that you can convert into real buyers later on.
4 Essential Pillars of Converting Exit-Intent Pop-Ups
To get the most out of using exit-intent pop-ups, use these 4 essential pillars and popup best practices:
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Right context
The pop-up should be consistent with your website as well as with the type of content you present. Keep in mind that it is actually proceeding to what the visitor saw last before deciding to leave the website.
It is, therefore, a good practice to place appropriate exit-intent pop-ups on each landing page of the website.
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Great copy
It should be brief, but highly effective. Although all of these parts are very important, there is a special, fundamental weight on the copy.
Its role is to indicate how great the value awaits whoever becomes your subscriber.
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Eye-catchy design
Exit-intent pop-ups must be more effective than the page itself the visitor is currently on.
Include a logotype, use the eye-catching colour scheme, simple and readable fonts, and CTA button in contrasting bright colour.
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Compelling offer
Include what your marvellous offer is about. When it comes to the newsletter, you can specify what all your subscribers can come across in your messages. These can be full guides, interesting news, special discounts, informative videos, important links, and similar.
Add a clear and simple CTA button like Subscribe now or Sign me up! so that they can fully understand what they need to do.
You can also use some of the Privy alternatives to help you create exit-intent pop-ups in minutes!
4 Converting Examples of Exit-Intent Pop-Ups
Here are some of the best examples that can inspire you and shed light on the true path towards creating highly converting exit-intent pop-ups.
1. Backlinko
Backlinko is a great platform for all those involved in search engine optimization. There are over 105k subscribers on their newsletter list.
Context: The window matches the colours of the website and it appears when you enter a section called Newsletter. If the website itself wasn’t interesting enough to you and you headed out, a pop-up appears that stops you for a moment and offers you a great deal.
Copy: The Definitive Guide to SEO in 2020 banner goes straight to the point! As you are interested in SEO, you have the opportunity to get a complete guide that is in line with existing trends.
Design: The design is clear enough and the colour scheme matches the colours of the website. The pictures on the side show us, in part, what awaits us in the guide, which gives a ”revealing” moment that should stimulate curiosity. The font is legible and the font size is tailored according to the importance of the information the text carries.
Offer: The offer is very clear and compelling since the guide is completely free of charge and the only thing that separates us from it is leaving an email address where it will arrive. The CTA button is separate and also completely clear.
2. Zendesk
Zendesk is CRM software designed to create the best possible connection with users and it offers a demo on its exit pop-up.
Context: When you reach the end of the landing page and then head out, this pop-up appears. It offers you help in the form of a demo in case you have not found what you were searching for or if something was not clear enough, but you need to leave your email address. The pop-up uses the same font as the entire website.
Copy: Although at first glance Join us for a live product demo is a very simple copy, it is in fact in line with what the point of this whole platform actually is. The platform itself connects you to your customers, and this kind of copy connects you to the team behind the platform. Reading it makes us feel like they are addressing us directly.
Design: The design is simple but effective. The picture on the window gives the impression that Zendesk can make your job much easier.
Offer: The offer is fully explained and it promises us that if we schedule a demo, we will get all the answers and get acquainted with all the services, too.
3. Roadside Vapes
Roadside Vapes is an online shop for electronic cigarettes and other similar products.
Context: This is a very interesting example because it creates the effect of a surprise. Visitors to the website certainly do not expect a picture of a tiger hugging a man, but with a copy it gets full meaning. Such a compound will surely hold your attention.
Copy: Copy aims to evoke some emotional reaction, but it is fun at the same time.
Design: Unexpected images and effective colours make this window a great example of how to grab visitors’ attention.
Offer: This is also an example of how to use the discount as an added benefit for anyone who subscribes to their newsletter.
4. Ararose clothing
Ararose clothing is a great example of how free shipping can be presented as a benefit if visitors leave their email.
E-commerce and Shopify businesses can have a lot of benefits from e-commerce exit-intent popups, and this pop-up example is one we like a lot.
Let’s break it down.
Context: Mild and pastel colours dominate this website. Free shipping is a great option when it comes to selling things because people generally don’t like to pay any additional money except for the cost of the product itself.
Copy: Copy is precise, and using the upper case letters emphasizes the greatest benefits of this offer.
Design: The pop-up is divided into two sections, one with an image and the other with text and an email box and a CTA button.
Offer: There is no place for much philosophy here. All you need to do to get free shipping is to enter your email, and, in addition to reduced costs, all future offers and the latest news will arrive in your inbox.
The Bottom Line
Use these tips and examples in order to get the most out of exit-intent pop-up windows.
Test your ideas, and you will be able to grow your newsletter subscribers list more than you could ever imagine!
