Customer Experience Matrix

NOVEMBER 4, 2010

When I reviewed Right On Interactive in a July 2009 post , the company was selling its 5Buckets marketing software as a multi-channel output generation tool that complemented conventional marketing automation systems. campaign design: users can define campaigns with multiple “tactics”.

Salesforce.com 120

Salesforce.com Lead Scoring Lead Ranking Marketing Automation Services 120

Customer Experience Matrix

JANUARY 22, 2014

Briefly, a standard B2B marketing automation system can send bulk emails to segmented lists, capture email responses on landing pages and forms, track email and Web site behaviors, score leads based on behaviors and profile attributes, execute multi-step workflows (i.e., continuously updated) as well as static.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures. Let’s start with SalesFusion’s strongest point, which is the scope of marketing channels supported.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

DECEMBER 4, 2012

I wrote in February about one set of these vendors: Balihoo and others that specialize in helping central marketing organizations work with channel partners such as dealers and franchisees. As the table accompanying my Balihoo post indicates, these are pretty much standard features for channel partner systems. Integrations with ACT!

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

JUNE 29, 2011

ExactTarget’s aspiration to a central role was less expected, since its original and still primary business is email delivery. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM.

Eloqua 120

Eloqua Marketing Management Marketing Automation Services Lead Ranking 120

Customer Experience Matrix

DECEMBER 13, 2012

It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. SiteCore doesn’t talk about them much, although does deliver them in the form of campaigns flows and dynamic content rules.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Leads can enter from channels other than email. Registration is no longer required.)

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

DECEMBER 3, 2008

In fact, Pardot in particular provides advanced capabilities including progressive profiling (automatically changing the questions on forms as customer answer them) and dynamic content (rule-driven selection of content blocks within emails and Web pages). This is a common approach, but quite simplistic.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Adobe Experience Cloud Blog

NOVEMBER 21, 2013

Here are some highlights from our sessions: 11 Secrets to Writing Emails that get Opened , Read, and Clicked. First up was Andrew Kordek, who asked the audience to think about the last experience they had subscribing to emails. Were the emails useful? Make your emails fun, and have your own voice. Was it good? Was it bad?

Work Management 48

Work Management Multi-Touch Attribution Marketing Management Email Marketing 48

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Channel Management. Sales Forecasting.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JANUARY 24, 2015

The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Workflows can manage both marketing campaigns and internal projects. All plans include unlimited users and unlimited emails, which isn’t always the case with small business systems.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

ClickZ

JUNE 20, 2019

But at the core of any marketing strategy, email marketing when done well still has a huge bang for your buck. From low-cost platforms to custom-tailored content, from amazing analytics to incredible engagement, email marketing isn’t going away anytime soon. What about email newsletters? Campaigner. Mobile or desktop?

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Webbiquity

APRIL 27, 2017

They also expect service and even vendor engagement options far beyond phone calls and email. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps.

Marketing Automation Services 214

Marketing Automation Services Work Management Marketing Management Ideal Customer Profiles 214

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. The logical consequence is to make lead scoring and nurture campaigns standard features within the Sales offering and discard Pardot as a separate product. Here are my observations. The big news was for geeks.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2014

They shared a similar approach of offering limited features in exchange for lower cost: messaging was largely limited to emails (except in Salesformics ) and campaign flows were basically linear. The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

Customer Experience Matrix

NOVEMBER 29, 2010

Its marketing automation system offers the usual range of functions: email, Web analytics, landing pages, multi-step campaigns, lead scoring, CRM integration, ROI reporting. The greatest divergence from industry norms is Treehouse contacts always enter campaigns by completing a form. Web analytics.

Features 120

Features Marketing Automation Services Marketing Management Salesforce.com 120

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. But remember that channel marketing listed on the home page?

Act-On 120

Act-On Demand Generation Work Management Marketing Management 120

Customer Experience Matrix

MAY 26, 2011

When a market first develops, it is filled with “point solutions” that do one function – say, send emails or analyze Web traffic. What this means in practical terms is that companies wishing to coordinate customer treatments across channels need to knit together their separate touchpoints.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

OCTOBER 18, 2012

Through all this, the company’s campaign management and CRM systems continued to sell with little change. Recent improvements include a unified interface for inbound and outbound campaigns, tighter integration among its components, greater scalability, support for more channels, and pre-packaged solutions for specific applications.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Interactive Marketing Enterprise Management 120

Lead Liaison

JULY 18, 2018

These are the areas where live events tend to be most effective compared to other types of marketing like emails or even physical media. So I’m gonna show you real quick an example of how Lead Liaison handles campaigns and a lot of ELM software. So these are a few different reasons why you might go to a live event.

Work Management 48

Work Management Marketing Management Lead Management Webinar Metrics 48

Customer Experience Matrix

MARCH 25, 2012

The mechanics were clear: a tool to generate HTML-based forms, surveys, banner ads, and social sharing links that could be used on Web sites or embedded in emails. Data captured by Kwanzoo can be directly posted to Eloqua , Marketo , Constant Contact and Salesforce.com. True enough. At the moment, it’s worth a look.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Customer Experience Matrix

APRIL 14, 2009

It offers many features that appeal to large marketing departments: fine-grained user rights management, rule-based content selection, multiple scores per lead, central processes to score leads and transfer them to sales, APIs to integrate with external Web forms, campaign cost tracking, detailed ROI reporting, and project management with tasks.

Enterprise Management 120

Enterprise Management Features Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. View your calendar, to do list, emails and apps in one place. A multi-channel marketing platform primarily for B2C marketers. 1) Socialbakers. 8) Curalate.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Online Marketing Institute

JULY 31, 2009

The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 2) Email services – Julie Katz at Forrester writes about this group. The lead management vendors are developing one-to-one email capabilities that help sales people be more consistent and productive.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. But as companies grow, and produce more content, their needs may become more sophisticated. Marketing Performance Management.

Enterprise Management 263

Enterprise Management Work Management Marketing Automation Services Marketing Management 263

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Determine what the half-life of your marketing channels is. HubSpot had a remarkable presence at Dreamforce.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28