email-campaign Marketing Mix Marketo ROI Social Media 
Full Circle Insights
SEPTEMBER 12, 2022
With an influx of interest in creating personalized ABM campaigns, marketers everywhere are looking for help. Not only is it difficult to build a successful ABM strategy and find the right tools for the job, but it’s also essential to constantly measure your efforts to ensure that your ABM campaigns are ultimately driving ROI.
Adobe Experience Cloud Blog
JUNE 1, 2012
Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Rajesh is a Marketo expert and has hands-on experience defining projects and implementing them at both venture-backed start-ups and consulting firms. This trend is also true in the B2B market.
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Adobe Experience Cloud Blog
APRIL 3, 2015
Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Using this same logic, we can determine how much to invest in website engagement. The Background. The Solution.
Adobe Experience Cloud Blog
APRIL 11, 2014
Because of that, knowing how to plan your marketing programs is crucial – if you’re going to use a process 365 days a year, you want to have that process down cold. Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. Running Multi-Channel Marketing Programs.
Adobe Experience Cloud Blog
MAY 24, 2010
Whether you need to more efficiently manage B2B social media efforts, or more accurately determine the marketing ROI of your last email campaign, a tool exists to eliminate some of your headaches. Here, we’ve identified 5 absolutely free marketing tools for B2B marketers. Social Mention.
Convince & Convert
JANUARY 11, 2017
The challenge is magnified in the social media realm. This tactic is called social media attribution. To get at the data, you need a robust social media management platform , such as Oktopost. When we look at marketing—and I’m focusing on the B2B side—almost every activity is easy to measure.
Adobe Experience Cloud Blog
FEBRUARY 7, 2018
Here are 13 reasons that marketers can use to defend their digital marketing case. Digital Marketing Costs Less. Traditional marketing campaigns, including print and television, are more costly because of pricey resources and the difficulty of tracking ROI. ROI Measures Program Results. The benefit?
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