Vidyard

OCTOBER 18, 2016

Here are four strategies to help you drive real business results with your video marketing. Map video content to your buyer journey and buyer personas. Same idea goes for your buyer personas. Align Marketing and Sales for efficiency and stronger results. Integrate video into your marketing technology.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

JANUARY 5, 2017

So let’s take a look at how Bianchini makes account based marketing work her team: Start With the Destination. Bianchini has been instrumental in bringing together Marketo’s sales and marketing teams around a common goal, but according to her, there’s one unifying success factor of any campaign. “Start with a goal.

Sales Management 67

Sales Management Account Based Marketing Top of Funnel Marketing Funnels 67

Vidyard

AUGUST 3, 2016

It’s no piece of cake — and it gets even harder when you’re marketing to … well … marketers. As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. In the “P.S.” we said “P.S.,

Sales Management 50

Sales Management Webinar Metrics Work Management Advertising Agencies 50

Vidyard

OCTOBER 27, 2019

Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Uses for a Video Library Video libraries and hubs are great for more than just marketing: Sales, customer service, HR, and internal communication teams can all find uses.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

And, once you’ve figured out what works, don’t forget to include it in your video marketing strategy. Drop all of your team’s videos into a video library and organize them around topics that matter to your business, such as vertical, use case, or persona. Some popular options include: Storing videos for sales training.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68