email-campaign persona sales Marketing Automation Related Topics 
Marketing Interactions
MAY 21, 2018
Plan content initiatives based on content marketing strategy informed by buyer personas, behavioral analysis, and engagement data, and map these initiatives against organizational goals. According to Chief Martec , the marketing technology landscape grew by 40% in the last year to a total of 5,381 solutions. I thought so.
Marketing Interactions
MAY 23, 2018
If you can only apply resources to one persona effectively, then do that, and do it brilliantly. The best thing we can do as marketers is to learn to be able to stand back from our preferences and focus on what we know to be true about our buyers. Sales is not your customer. Marketing must be about more than acquisition.
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