Remove email-campaign persona sales

KoMarketing Associates

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10 Marketing Automation Trends That Will Shape 2019

KoMarketing Associates

Nowhere is that more evident than in marketing automation. Most B2B marketers, for example, have moved beyond the simplest forms of marketing automation. We can send welcome emails and autoresponders in our sleep. We’ve got the email part of marketing automation down.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

5 Critical Components of Successful B2B SEO Content Marketing Execution. 4 SEO Recommendations For Dealing With B2B Lengthening Sales Cycles. 25 Questions To Ask When Executing B2B Content Marketing Campaigns. What B2B SEOs Need To Know About Buyer Personas. What B2B SEOs Need To Know About Buyer Personas.

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7 Ways to Make Retargeting More Effective

KoMarketing Associates

Remarketing” includes all the possible channels you could send messages through – everything from postcards to billboards, emails and events. So much so that marketers named retargeting and remarketing as the most effective tactics for social media and search advertising earlier this year. Retargeting is a subset of that.

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Your Complete B2B Content Strategy Checklist

KoMarketing Associates

Know Target Audience & Personas. This means that each content asset should encourage readers to move to the next stage of the sales funnel. The events taking place within an industry or target market will also help guide your B2B content strategy. Target audience / personas. Understand Your Areas of Expertise.