Remove email-campaign vendor
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How to make sure your data is AI-ready

Martech

Leading CRM platforms like Salesforce, Dynamics, Zoho and HubSpot are introducing new AI features for autonomous chats, automatic campaign launches, product suggestions and sentiment analysis. The administrator should be trained by the software vendor and receive whatever support they need from your management team. Can you blame them?

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Why we care about B2C marketing: A guide for marketers

Martech

While both B2C and B2B campaigns sell products and services, successful B2C marketing campaigns seek to trigger and capitalize on both consumer impulses to buy and the emotional response their products elicit. Email marketing is another foundational — and extremely successful — B2C strategy. Get MarTech! In your inbox.

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Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements

ANNUITAS

If GTM software is going to deliver truly predictable productivity gains within the enterprise similar to the impact of ERP adoption, it needs a combination of software and methodology — a gap for Salesforce and for many of the GTM technology vendors in today’s marketplace.

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2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year

Martech

In 2022, digital experience platform (DXP) Sitecore expanded its composable offerings , which allow organizations like Cirque du Soleil to pick and choose among various digital ecosystems instead of committing to one vendor for all of their digital architecture. That’s because the customer will change.

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The future of data management platforms in the era of CDPs

Martech

Data management solutions vendor Lotame is betting against that. Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)?

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7 New Marketing Cloud Features To Help You Unlock Data

Salesforce Marketing Cloud

An era in which marketing and e-commerce teams are in lock-step alignment. An era with stronger customer engagement across email and mobile. New email fields in Datorama Reports and Datorama Reports Advanced. Datorama Reports for Marketing Cloud has multiple new fields to help marketers optimize their email messaging.

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Who are the Buyers of Cybersecurity Solutions?

Madison Logic

Lock up your data! In an article by Forbes Advisor , experts shared the five types of attacks that businesses should be wary of this year: Business email attacks – According to the FBI Internet Crime Complaint Center, losses for these attacks resulted in nearly $2.4 Why ML Insights? billion in 2021.