Follow LeadSloth on Twitter for the most up-to-date events announced in the marketing automation space: @leadsloth Customer Experience Matrix : Managed by David Raab, this blog’s focus is mostly centered around industry news within marketing automation and complementary spaces like web analytics, email marketing, and SEO. Aside from marketing automation topics, this blog covers social marketing, sales process, email marketing and content-writing. Report Email Abuse © 2010. Insightful and regularly updated. You can skip to the end and leave a response. MORE >>

Marketing Automation Buyers Guide to Lead Nurturing September 21st, 2010 by Roy Russo Lead Nurturing is the corner-stone of today’s marketing automation and automated email marketing processes. Before making a purchase decision for a marketing automation platform, buyers should research and accumulate knowledge on successful lead nurturing programs, and more importantly, what types of lead nurturing programs they plan to implement. Implementing a Lead Nurturing program is a serious undertaking that seldom get right the first time. LoopFuse ,Inc. MORE >>

The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in  planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. So allow me to rain on the price-gouging parade. Many of our competitors would have you convinced that Marketing Automation is reserved for marketers with million-dollar budgets, dedicated staff to manage the tools, and a bus-load of expensive professional services representatives to “help&# them manage it. Report Email Abuse © 2010. MORE >>

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Track opportunities and pipeline, manage contact and account information. Primarily sales and sales management, some marketing. Primarily marketing and marketing management, some sales. Pricing. Account Management. Opportunity Management. MORE >>

5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing. have emails that have been created and built into leadflows so that my existing database of users feel the LoopFuse love and we continue to educate them on the best practices within the product. MORE >>