email-campaign Lead Management Price Process Salesforce.com 
Customer Experience Matrix
AUGUST 12, 2010
But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. add a tracking tag) to the Web site itself.
Customer Experience Matrix
JULY 30, 2009
Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. So I believe the future lies with integrated marketing automation systems that combine many different functions while sharing data and processes whenever possible.
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Customer Experience Matrix
JANUARY 31, 2010
Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.
Customer Experience Matrix
FEBRUARY 25, 2009
This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. Later, the company added MarketingGenius, which lets marketers send email on behalf of salespeople and can react to Salesforce.com workflow rules.
Customer Experience Matrix
MARCH 18, 2009
I originally spoke with Treehouse Interactive in late January, but didn’t write about them because weren’t quite ready to talk about their Salesforce.com integration. It provides a pretty typical email builder, with a graphical editor that lets users modify HTML templates and insert personalization variables.
Customer Experience Matrix
SEPTEMBER 1, 2009
Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. This allows leads to follow different paths within the same campaign.
Customer Experience Matrix
FEBRUARY 4, 2009
Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.
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