Customer Experience Matrix

APRIL 26, 2011

In particular, they want a highly-integrated combination of standard marketing automation (email, landing pages and individual-level Website behavior tracking) with customer relationship management (tracking personal and telephone contacts with individuals). per month email product. MakesBridge is another contender.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

MARCH 16, 2016

And, yes, Crystal advises you how to interact with others based on those insights, going so far as to suggest changes to your emails to better fit the style of the recipient. Mariana told me that while other vendors might find social profiles on less than 30% of the records on a B2B email list, it regularly finds data on 50% to 80%.

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

DiscoverOrg

AUGUST 14, 2018

This is a great place to tailor your marketing materials and campaigns toward specific business goals. You can either use a pre-existing NPS company (like asknice.ly ) or develop your own system, but the concept is simple: Send out a regular email to your customers and ask how likely they’d be to recommend you to someone else.

Account Based Marketing 136

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 136

Customer Experience Matrix

JULY 15, 2013

It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. On the other hand, it does offer email and landing pages, two marketing automation basics, as well as several features borrowed from Vocus PR software.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

MARCH 2, 2015

These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

Multi-Channel 120

Multi-Channel Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 2, 2010

The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. It is now working on more robust outbound email, support for mobile Web pages, and APIs foroutside developers to create add-on applications.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

DiscoverOrg

AUGUST 14, 2018

This is a great place to tailor your marketing materials and campaigns toward specific business goals. You can either use a pre-existing NPS company (like asknice.ly ) or develop your own system, but the concept is simple: Send out a regular email to your customers and ask how likely they’d be to recommend you to someone else.

Account Based Marketing 120

Account Based Marketing Segmentation Ideal Customer Profiles Work Management 120

Customer Experience Matrix

MARCH 13, 2014

Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. The three products overlapped significantly, especially in campaign management, and it took Teradata a while to sort things out.

Enterprise Management 120

Enterprise Management Marketing Automation Services Resource Management Marketing Management 120

LeadSloth

APRIL 15, 2009

However, in a previous post I wrote about a project in which I’m replacing a full-blown Marketing Automation system with tools that add on to Salesforce.com. You can send a ‘thank-you email’ immediately after form submission, and also get a notification yourself. Salesforce.com integration complexity. AdWords Landing Pages.

Salesforce.com 100

Salesforce.com Landing Pages Adwords Marketing Automation Services 100

LeadSloth

MARCH 22, 2009

The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality. However, when I started looking into Salesforce.com and the wide variety of add-ons, I was less convinced. The Salesforce.com database has some big issues (e.g. Smart or foolish? Background.

Marketing Automation Services 100

Marketing Automation Services LEADSExplorer netFactor Leadlander 100

Customer Experience Matrix

DECEMBER 4, 2012

Concretely, this refers to centrally-created marketing materials that are automatically personalized for individual sales people; desktop and smartphone alerts for Web activity by sales targets; and creation of personal Web sites, landing pages, and social media accounts. Integrations with ACT! And Saleslogix are under development.

Marketing Automation Services 120

Marketing Automation Services Paid Search Agency Marketing Automation Advertising Agencies 120

Customer Experience Matrix

FEBRUARY 25, 2009

This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site. What made SalesGenius special was doing this without installing tracking scripts on the company Web pages.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

JULY 20, 2009

The classic demand generation cycle starts with an outbound email campaign, captures replies on a landing page, scores the responses, and then sends qualified leads to a sales automation system and keeps the others for more nurturing. Leads can enter from channels other than email.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

AUGUST 12, 2010

But I think its strategy of offering an intermediate product between email marketing and full marketing automation may actually be more useful in attracting new customers. LoopFuse also provides automated Salesforce.com integration, but doesn’t have Genius’s Web tracking technology. add a tracking tag) to the Web site itself.

Work Management 120

Work Management Marketing Automation Services Marketing Management Loopfuse 120

Customer Experience Matrix

JULY 30, 2009

The current version also hosts landing pages and Web sites, manages a lead database with profiles and Web activity history, generates lead scores, sends alerts to sales people, and synchronizes data with Salesforce.com. Leads can be captured on landing pages, imported from lists or added through Salesforce.com synchronization.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

SEPTEMBER 13, 2012

The most important addition is a flow builder that supports branching campaigns. This is a bit limited – each node can only have yes/no branches – but it includes a reasonable set of actions including send an email, wait, notify user, add or remove from list, and run CRM workflow.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

OCTOBER 19, 2010

So far as I know, this is unique in the lower end of the market (Alsamarketing starts at $750 per month for up to 10,000 leads and 25,000 emails). Also can capture results of Google Adwords campaigns and has a URL-shortener to track traffic from social media. Alsa also provides prebuilt templates for standard campaign workflows.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Automation Marketing Management 120

Customer Experience Matrix

JANUARY 31, 2010

Small digression: most business marketing systems are designed around data from a sales automation system such as Salesforce.com. The system then draws on Aprimo’s heritage in marketing management to add detailed cost tracking, project management, asset workflow including annotation and commenting on PDFs, and a flexible campaign calendar.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeadSloth

NOVEMBER 16, 2009

For CRM, I focused on Salesforce.com. Individual emails. Marketing Automation also has some features for sales people, but those tend to be focused on lead prioritization, email, and prospect activity notifications. Native Email Marketing. Drip Email Marketing. Automated Campaigns Flows. Forecasting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation CRM Salesforce.com 100

Customer Experience Matrix

JULY 17, 2009

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). The core feature of 5Buckets is its ability to run campaigns that direct output to different media. Now is a good time to remedy that.

Multi-Channel 120

Multi-Channel Marketing Automation Services Demand Generation Agencies Advertising Channels 120

Customer Experience Matrix

JULY 22, 2011

Unlike smartphone app stores or Salesforce.com AppExchange, the marketing automation vendor app markets won’t establish their products as “platforms” for a broad range of tasks (although the vendors can dream). The main feature of Performable is an ability to define “events”, which can be page visits, form submissions, or other Web behaviors.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

LeadSloth

MARCH 16, 2009

They click on a link in an email that you sent them. Lead scoring works for both anonymous and known visitors: for anonymous visitors the triggers for increasing the lead score are somewhat limited, essentially page views and return visits. For known visitors you can also track clicks from emails you sent them. Email marketing.

ActiveConversion 100

ActiveConversion SMB Work Management Lead Management 100

Customer Experience Matrix

SEPTEMBER 1, 2009

Email campaigns are targeted at segments; Web visitors are classified into segments; behavior alerts are triggered by segments; lead scores are assigned to segments; leads are sent to the sales system based on segments; reports are run against segments. Campaigns can have multiple actions, each with its own entry conditions.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Small Business Marketing Marketing Automation Services 120

Customer Experience Matrix

APRIL 2, 2015

A panel with Oracle , Salesforce.com and Marketo , where incisive questions from Chief Martech Himself Scott Brinker highlighted the different philosophies underlying each vendor’s marketing cloud and how few companies really deploy any cloud in full. - at different intervals or sequences. at different intervals or sequences.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Customer Experience Matrix

FEBRUARY 14, 2011

ClickDimensions does pretty much the standard marketing automation activities: email, landing pages, Web visitor tracking, drip marketing campaigns, and lead scoring. Perhaps more important, ClickDimensions use the Dynamics CRM platform to handle data management, campaign workflows, and user rights.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Work Management 120

Customer Experience Matrix

MARCH 9, 2011

The home page all but screams as much, with a huge central panel of “quick start” links to different types of projects. In Act-On's case, unusual advantages include: - “smart” content blocks that can be embedded like widgets in emails and Web pages. tracking within Act-On emails sent through Microsoft Outlook.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

The Point

NOVEMBER 16, 2011

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

Customer Experience Matrix

FEBRUARY 9, 2012

Many said they never progressed beyond email because the next step was too hard. Naturally, NurtureHQ disagrees. Before building its system, the company spent six months talking to current marketing automation users. This led NurtureHQ to believe that an even easier system could find a broader market than current products.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

AUGUST 21, 2009

.* The new offering is designed to support all stages of interactive marketing, starting with traffic generation from paid search, Web banner ads and blogging, and continuing with visitor behavior tracking, landing pages and forms, interactive dialogs, multi-step email campaigns, lead scoring and CRM integration.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MAY 18, 2007

That is, it can generate outbound emails, build customized landing pages for email response, track behavior of Web site visitors, and execute multi-step lead nurturing campaigns with logical branching depending on prospect behavior. Both products integrate with salesforce.com (and Eloqua with several others).

Manticore 120

Manticore Online Lead Generation Lead Generation Vtrenz 120

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Well before any discussion of email frequency or offer strategy, this change empowered iDirect to begin treating leads in a very specific, targeted fashion.

Lead Nurturing 100

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Customer Experience Matrix

AUGUST 16, 2011

I wrote in February about ClickDimensions , which adds advanced email campaigns and Web tracking to Microsoft Dynamics CRM. Of course, the jackpot here is Salesforce.com. It also provides real-time alerts and landing pages. That question has no simple answer.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Automation 120

Customer Experience Matrix

FEBRUARY 12, 2009

Three of the five core demand generation functions are clearly there: outbound email, Web forms, and lead nurturing campaigns. The fifith core function, integration with Salesforce.com , is not provided because Infusionsoft has its own sales automation capabilities.

Pricing 120

Pricing Price Impressions Marketing Management 120

NuSpark Consulting

JULY 17, 2010

We attempt to set the record straight as we simply look at Marketing Automation systems as compared to Email Programs. Standard email programs are limited in identifying hot prospects. Here are some examples on how Marketing Automation differs from standard email programs (like Contact Contact, AWeber, or Campaign Monitor): 1.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

JUNE 12, 2009

There are many new features for marketer to check out in the Summer 09 release of Salesforce.com.   The changes for marketing are diverse, spanning from report improvements to campaign functionality.   To set up email templates, click Setup |Communication Templates | Email Templates. .

Features 48

Features Salesforce.com Top of Funnel Landing Pages 48

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. Those top three are the key improvements that marketing automation provides over simple email or CRM systems, so this prioritization makes sense.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120