Biznology

DECEMBER 31, 2014

Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.

Marketing Automation Services 80

Marketing Automation Services Lead Ranking Tools B to B 80

Adobe Experience Cloud Blog

SEPTEMBER 28, 2009

See if I can use creative emails and offers to ‘Wake the Dead’ including the use of free offers to encourage response . Update my buyer personas and use these personas to ‘talk’ to my prospects and customers on my website, in my emails, and in social media.

Reachforce 48

Reachforce Jigsaw B2B Marketing Work Management 48

B2B Marketing Zone Posts

MAY 3, 2010

HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Some definitions are more complete than others. I like numbers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40