The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. Guess what: I don’t care.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Integrating intent data with your MAP enables automated nurturing campaigns based on prospect’s behavior. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. They offer insights into website visits, search queries, social media activity, and more.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Marketers believe that there are many benefits to making improvements to their marketing/media data quality.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. Use generative AI to write blog articles, social media posts, and email campaigns. One of the most exciting applications of AI in B2B marketing is the use of generative AI to create unique, compelling content.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Marketing AI 92

Marketing AI Enterprise Management Features Marketing Management 92

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns. The result?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Make content plans that align with campaign goals. Contently’s enterprise campaign tool allows you to group content by campaign goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Vision Edge Marketing

FEBRUARY 1, 2022

Social media platforms like LinkedIn, Twitter, and Facebook provide their own metrics regarding your account activity and engagement. By applying AI to website, email, and social media metrics, these tools turn raw data into useful insights and actionable intelligence available to almost anyone. Entry Level AI Marketing Tools.

Marketing AI 221

Marketing AI Marketing Automation Services Analytics Enterprise Management 221

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Enhancement of leads with firmographic data and (North America only) business emails. Cross-channel insights enables a centralized view of campaign performance across social, content syndication, advertising, and in-person and virtual events.

Advertising Channels 87

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 87

Porch Group Media

AUGUST 3, 2021

Email Marketing. Personalized email messages improve click-through rates by 14% and conversions by 10%. Campaign Monitor , 2021). Personalized subject lines increase an email open rate by 26%. Campaign Monitor , 2021). Ecommerce customers who received multiple abandoned shopping cart emails are 2.4

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Today’s savvy marketers realize social media marketing is a nonnegotiable tactic, along with the tools required to implement and monitor digital ad campaigns.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. By automating tasks like email workflows, lead scoring, and data analysis, these platforms free up valuable time for both marketing and sales teams. How can we improve lead quality?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Now you can plan your next marketing campaign or start prospecting into your top accounts.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. AI’s automation capabilities also impact other repeatable processes, such as lead generation, email marketing, and social media management.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

Martech

NOVEMBER 11, 2022

While both B2C and B2B campaigns sell products and services, successful B2C marketing campaigns seek to trigger and capitalize on both consumer impulses to buy and the emotional response their products elicit. Understanding how consumers interact with sponsored posts on social media and which links they follow.

Digital Asset Management 113

Digital Asset Management Work Management Marketing Management Digital Experience Platform 113

Sprout Social

FEBRUARY 17, 2022

Social media. But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? Text messaging.

Template 129

Template Email Marketing Blast Campaigns Planning 129

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Martech

SEPTEMBER 28, 2021

This way, ABM won’t seem like a separate strategy, but can incorporate important pieces of the marketer’s toolkit like email, targeted ads and other messaging. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Defining ABM broadly.

Account Based Marketing 100

Account Based Marketing ABM Campaigns Paid Search Agency 100

Madison Logic

JULY 26, 2023

It helps you gain insights and ensures that all involved teams have the necessary resources before launching a full campaign. Pilots are also a great strategy to test ABM before further expanding campaign strategies into other regions or business units. The length of your pilot will also impact the total investment required.

Account Based Marketing 52

Account Based Marketing ABM Webinar Metrics Marketing & Strategy 52

Only B2B

JULY 5, 2023

Salesforce reports that personalized email subject lines can increase open rates by 26%, demonstrating the impact of personalization on demand generation campaigns. Social Media Marketing: Social media platforms continue to be powerful tools for demand generation.

Demand Generation 62

Demand Generation Demand Sales Qualified Leads Account Based Marketing 62

Brandpoint

MAY 18, 2020

Most customers prefer to check out your company’s digital content before taking steps to contact your sales department; Forrester points out that’s now common practice for 68% of B2B buyers. Cross-check strategies If your marketing team is planning campaigns, it should talk to sales leaders first to ensure everything is on the right track.

Top of Funnel 149

Top of Funnel Paid Search Agency Planning Work Management 149

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns. The result?

Paid Search Agency 176

Paid Search Agency B2B Sales Marketing & Strategy CMO 176

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. Web scraping tools extract relevant information from websites, directories, and social media platforms.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Martech

APRIL 26, 2022

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000.

Account Based Marketing 90

Account Based Marketing ABM Paid Content Cost 90

Optinmonster

JANUARY 15, 2024

Know Your Customers If you want to increase free trial signups, you have to create marketing campaigns that wow your visitors and make them want to go ‘Aha.’ Sampling your social media followers and learning about their preferences and interests from what they share online. Since all email addresses are unique, use that instead.

Conversion Rate 104

Conversion Rate Conversion Tips Marketing Analytics Tools 104

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Lake One

APRIL 18, 2023

What used to work from email, advertising, blogs, and social media doesn’t anymore. Further, a 2022 Forrester report for Direct Mail company PFL found that 46% of companies find their buyers less likely to engage with digital marketing, while offline touchpoints have performed 44% better than a year ago.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Automation Personalization Optimization 52

Heinz Marketing

MAY 17, 2023

In fact, according to recent studies by Forrester and Gartner, 74% of B2B marketers recognize that buyers expect a personalized experience, while 86% of B2B customers expect companies to be well-informed about their personal information during interactions.

Analytics 52

Analytics Personalization Automation Case Studies 52

SmarkLabs

JUNE 12, 2023

This process helps marketing automate repetitive tasks like email campaigns, social media posting, and even ad campaigns. ActiveCampaign : Combining email marketing, marketing automation, sales automation, and CRM categories, ActiveCampaign provides small businesses a platform for managing and growing their customer base.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Influitive

JANUARY 15, 2016

What would you do if you only had 24 hours to create a complex B2B marketing campaign that involved your entire team? It was that thought that lead our VP of Marketing, Jim Williams , to wonder what the Influitive marketing team could accomplish if we dropped everything and focused on launching an intensive, multi-touch campaign in one day.

Campaigns 100

Campaigns B2B Marketing Planning Landing Pages 100

Martech Advisor

APRIL 6, 2020

Michael Ethan, Manager of Blue Mail Media says, predictive analytics is powerful than any other email marketing technique in terms of creating a long-term relationship with the audience. Predictive analytics is one of the modern trends used by email marketers today. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

ClearVoice

NOVEMBER 11, 2022

The information, data, and analysis provided here will allow you to convince your leadership that consistent content created in focused ways will allow your marketing efforts to surpass short-sighted campaign efforts. Yes, that seasonal ad campaign will probably generate some leads over the next few weeks — but then what? Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

SmartBug Media

MAY 18, 2020

Email marketing and video are two services that can be combined and provide great results, because one is engaging and the other is cost-effective. What’s more, email marketing is the most affordable way to reach different audiences, as well as one of the easiest to measure. Why Video in Email Marketing? What else can it do?

Email Marketing 116

Email Marketing Video Marketing Paid Search Agency Effectiveness 116

Heinz Marketing

AUGUST 20, 2021

A 2019 study by Forrester and Marketing Evolution found an estimated 21% of respondents’ media budgets were wasted as a result of bad data. You’ll also need to know what marketing campaigns are planned in order to determine if you have the data to support them. 1 factor driving their marketing performance success.” .

Ideal Customer Profiles 120

Ideal Customer Profiles Marketing Automation Services Zoominfo Work Management 120