The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

JANUARY 20, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. White Papers are Influence Kings, But Need Persona.

SMB 40

SMB ROI Marketing Budget Work Management 40

Ambal's Amusings

OCTOBER 15, 2009

What types of metrics do B2B marketers need to measure a marketing campaign's success? Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. One could argue both are right.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Posted by Tom Pisello at 1:36 PM Email This BlogThis!

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

NetLine

AUGUST 2, 2023

High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task. With that in mind, here are 25 rocket-fueled strategies and ideas that can help propel your pipeline and turbocharge your B2B lead generation efforts. Image caption: Take your B2B lead generation to the moon!

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. So without further ado. Pew Research Center ).

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Sales Engine

AUGUST 23, 2016

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

Sales Engine

OCTOBER 8, 2015

They develop white papers, email campaigns, go to trade shows, and —well, you know, execute on lots of projects. When it’s all over, you ship the booth and collateral boxes home and collect the leads for sales. For decades, the B2B marketer has been a manager of projects.

Top of Funnel 120

Top of Funnel Process B2B Thought Leadership Work Management 120

WebMarketCentral

JANUARY 28, 2009

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. Paid membership runs $99 per month plus $100 per accepted lead. How can b2b firms approach social media more strategically?

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Convince & Convert

JANUARY 11, 2017

While your average tweeters usually take inventory of the basics, such as share counts and likes, very few are equipped to unravel deeper and more meaningful data that can be attributed to leads and sales. And even if I’m doing paid ads, we have the platforms in place to help us measure the leads and we can follow that down the pipeline.

Social Media 133

Social Media Sales Management Top of Funnel Media 133

SnapApp

DECEMBER 4, 2017

Long-form blog posts generate 9x more leads than short-form blog posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Those days are long gone, and now the first page of Google is wildly competitive.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Ambal's Amusings

AUGUST 27, 2009

Forrester Blog for Interactive Marketing Professionals. Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Here’s a general flow for a multi-step campaign.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics--there are no limits to the glass ceilings they are smashing. . D rift | Content Strategy Team Lead. . Today, she’s the Content Strategy Team Lead at Drift. . Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

From successful marketing campaigns, to leading teams that drive bottom-line results, to development of inventive lead generation tactics–there are no limits to the glass ceilings they are smashing. D rift | Content Strategy Team Lead. Today, she’s the Content Strategy Team Lead at Drift. Sonja Jacob.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Google has dis-intermediated the content business. A few people were so incensed they contacted me to say I was talking nonsense.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

The Lead Agency

AUGUST 18, 2019

B2B Marketing 2020 Trend 1: Content Marketing is Vital for Lead Generation According the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers. White papers can be a particularly effective format of long form content, as around 79% of B2B buyers share white papers with colleagues.

Trends 114

Trends B2B Marketing Advertising Agencies Paid Search Agency 114

The Lead Agency

AUGUST 18, 2019

Content Marketing is Vital for Lead Generation According the Content Marketing Institute (CMI), 91% of B2B marketers use content marketing to reach customers. While it seems that B2B marketers are aware of the importance of content marketing in their campaigns, updating the strategy to reflect the trends in 2020 will be key.

Trends 97

Trends B2B Marketing Advertising Agencies Paid Search Agency 97

SnapApp

JANUARY 11, 2018

Research from Forrester finds that today’s customers “distrust and resent one-off campaigns that interrupt or intercept them”. . This is the death of one-size-fits-all email blasts. According to Forrester, prospects wait until they are 65-90 percent of the way through their journey before approaching a vendor. .

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Navigate the Channel

JUNE 7, 2023

Email marketing, social media and chatbots allow for personalization and interaction with customers in real time. Hello, Google Analytics. Some research, including a survey done by Forrester Consulting for Outreach, put that percentage as high as 93% of millennials who influence B2B buying decisions.

Stats 65

Stats Planning Marketing Analytics Tools Paid Search Agency 65

KEO Marketing

SEPTEMBER 1, 2017

It simplifies processes involving email marketing, CRM, lead nurturing, lead scoring, and contact management. Most importantly, marketing automation helps you generate leads. One study concluded marketing automation lead to a 14.5% Execute campaigns, tracking, and reporting seamlessly. Boost brand awareness.

Marketing Automation Services 48

Marketing Automation Services Practices Work Management Top of Funnel 48

SnapApp

DECEMBER 14, 2016

Leading marketers in 2017 will strive to create a culture focused on delivering valuable content to their customers that translates into better marketing results. It's hard to define what makes "high-quality" content, but Google uses a number of indicators to help decide whether a piece of content is high-quality or not.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

LeadSquared

FEBRUARY 22, 2020

” ( Forrester ) As the statistics show, B2B lead’s journey often begins online. Content marketing demonstrates what your company offers and who you are, whether it’s through blogs, social media content, white papers, or emails. They research the product thoroughly before taking any decision.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Account Based Marketing 52

LeadSquared

FEBRUARY 23, 2020

” ( Forrester ). As the statistics show, B2B lead ’s journey often begins online. Content marketing demonstrates what your company offers and who you are, whether it’s through blogs, social media content, white papers, or emails. They research the product thoroughly before taking any decision.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Account Based Marketing 52

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40