Only B2B

APRIL 10, 2024

Marketing and Sales Disconnect: According to Forrester: A well aligned team drives the 15% more revenue. Behavioral Analytics: Analyze user behavior across various channels (social media, email campaigns) to identify leads exhibiting buying signals. And guiding leads through this complex journey requires a well-defined strategy.

Marketing Qualified Leads 71

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 71

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. Signing up for your email list. downloads, website visits, email clicks), you can create a scoring system that helps predict a lead’s sales-readiness. Attending webinars or events.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

The Point

MARCH 8, 2018

Sure, they’re expensive to license, but they’re instant fodder for all sorts of content marketing, they bring credibility and name recognition to a campaign, and – bonus – they say nice things about your product. However, in my experience, most tech companies don’t know how to market them. Guess what: I don’t care.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Martech

APRIL 12, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Segment helps companies get a complete, real-time view of customers, enabling them to easily build targeted campaigns and predictive audiences to orchestrate multichannel journeys that deliver personalized experiences. Looking for a CDP?

Enterprise Management 99

Enterprise Management Work Management Marketing Management Marketing AI 99

Martech

JANUARY 17, 2024

Fully 75% of global 100 organizations say CX is a top priority, according to Forrester Research. Additionally, some campaign-oriented platforms are integrating content creation via large language models (LLMs) for image or text generation, to be used to develop ad campaign creative or email marketing messaging.

Marketing AI 93

Marketing AI Enterprise Management Features Marketing Management 93

Only B2B

APRIL 3, 2024

Let’s spotlight findings from the Forrester 2023 report on B2B Intent data : Over 85% of companies report tangible benefits from employing intent data. Integrating intent data with your MAP enables automated nurturing campaigns based on prospect’s behavior. 30% of companies plan to increase their investment in intent data.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Only B2B

FEBRUARY 6, 2024

Email Engagement: Track email open rates, click-throughs, and unsubscribe rates to gauge prospect interest and tailor future communications. Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 1, 2024

Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 Hyper personalization: Using intent data, B2B companies can personalize content and messaging to specific buyer needs, leading to a 5x increase in engagement- according to Forrester.

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

NOVEMBER 15, 2019

Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. Over the past 12 months, an average of 26% of marketing campaigns have been hurt by poor data quality, amongst the respondents in the report.

Budget Management 123

Budget Management Marketing Report Spending Forrester 123

Marketing Insider Group

AUGUST 30, 2021

Today’s crazy-busy customers are wary of sales pitches, cold emails, and hype-filled messages. Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. Focus on developing conversations, not campaigns. The result?

Paid Search Agency 292

Paid Search Agency B2B Sales Marketing & Strategy CMO 292

Zoominfo

DECEMBER 20, 2021

But too many campaigns are still using an approach that treats all visitors the same. Analysts at Forrester Research call this approach content contextualization , noting that “marketers must be able to respond to customers in real time with content that motivates the next best action.” Start a conversation.

Conversion 130

Conversion Account Based Marketing Zoominfo Planning 130

Martech

MAY 3, 2022

The announcement came at the Forrester B2B Summit in Austin, Texas. Enhancement of leads with firmographic data and (North America only) business emails. Cross-channel insights enables a centralized view of campaign performance across social, content syndication, advertising, and in-person and virtual events.

Advertising Channels 89

Advertising Channels Marketing Automation Services Account Based Marketing Marketing Management 89

ClickDimensions

APRIL 15, 2021

This finding from Forrester is particularly important to organizations since the onset of the pandemic. Cross-selling and upselling campaigns are a great way to achieve this stickiness. It is worth noting too that of the marketing tactics included in the survey, email marketing was ranked the most impactful. Be relevant.

Cross-Selling 119

Cross-Selling Campaigns Effectiveness Tips 119

Only B2B

MARCH 27, 2024

B2B marketers spend countless hours crafting campaigns, social media posts, and targeted ads, all in the name of capturing potential customers. By automating tasks like email workflows, lead scoring, and data analysis, these platforms free up valuable time for both marketing and sales teams. How can we improve lead quality?

Sales Qualified Leads 71

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Ideal Customer Profiles 71

Zoominfo

MAY 25, 2022

And while it’s not hard to find basic business data — company names, phone numbers, employee counts, revenue, maybe direct dial numbers and email addresses — today’s complicated sales cycles need more than just names and numbers. Now you can plan your next marketing campaign or start prospecting into your top accounts.

Ideal Customer Profiles 130

Ideal Customer Profiles Budget Programs Enterprise Management Tools 130

Outreach

JUNE 29, 2021

Sales engagement platforms today rely solely on open and click rate data to help teams track their campaign performance and make more informed decisions. At Outreach, the Apple announcement further validated why we are investing in listening to customer sentiment, as opposed to over-indexing on traditional email metrics.

Privacy 98

Privacy Outreach Analysis Forrester 98

Contently

NOVEMBER 10, 2022

It’s almost as if the word “marketing” itself needs a marketing campaign because it no longer encompasses all that goes into building brands and growing revenue. Make content plans that align with campaign goals. Contently’s enterprise campaign tool allows you to group content by campaign goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Leadspace

FEBRUARY 9, 2022

Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor data health. Consider leading research and advisory companies like Forrester, who recently published The Forrester New Wave : B2B Standalone CDPs, Q4, 2021.

Ideal Customer Profiles 62

Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution Lead Ranking 62

Martech

APRIL 25, 2022

” Email marketing , targeted advertising, and personalized landing pages are some of the most popular tactics employed by ABM marketers. However, relying on the same old tactics can cause campaigns to become stale, which is why marketers need inventive ways to drive leads with ABM. And they can all be quite effective.

Account Based Marketing 102

Account Based Marketing ABM Marketing & Strategy Landing Pages 102

Anything Goes Marketing

MARCH 11, 2007

Are you looking at different ways to evaluate your email effectiveness? There are few different ways that you can evaluate email usability, effectiveness and ROI. I've found a few email tools and resources that you may find useful. Do you actually measure your overall email effectiveness in terms of ROI?

Forrester 100

Forrester Email Marketing Tools Clickthrough 100

Martech

SEPTEMBER 29, 2023

I’ve organized these by category: Data, campaigns, sales and strategy. The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. Don Peppers and Martha Rogers will be proud.

Marketing Automation Services 88

Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 88

SmartBrief - Marketing

JULY 25, 2023

But, after surveying more than 150 CMOs, marketing VPs, and marketing directors earlier this year, Forrester found that more than a third are planning to reduce their OOH ad spend. Today’s savvy marketers realize social media marketing is a nonnegotiable tactic, along with the tools required to implement and monitor digital ad campaigns.

Campaigns 52

Campaigns Marketing Budget Forrester Budget Programs 52

Madison Logic

JANUARY 3, 2024

Forrester’s July 2023 Artificial Pulse Survey participants agree , ranking creating marketing content with genAI as the most important use case for AI over the next 12 months. Repetitive tasks often consume a significant chunk of time and resources that can drain your team’s time, leading to errors, fatigue, and inconsistency.

Marketing AI 52

Marketing AI Account Based Marketing ABM Effectiveness 52

The Point

MAY 14, 2012

A new report from Forrester Consulting, commissioned by marketing automation provider Silverpop , offers little in the way of groundbreaking insights, but does provide plenty of data confirming what most already know: that many companies are failing to realize the true potential from their investments in marketing automation.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Marketing Report Automation 100

Hubspot

MAY 12, 2020

Rather than just marketing to a broad target audience and hoping someone calls your sales reps, ABM is a strategy where sales and marketing teams align from the start to create campaigns that cater to their most qualified leads and current customers. Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Account Based Marketing 95

Account Based Marketing Stats Ideal Customer Profiles Marketing Budget 95

Litmus

MARCH 10, 2021

Since we’re on a mission to help marketers like you access what you need to send better email—faster—we set out to get you the info you need to make an ironclad case. Gain efficiencies in email pre-send production. Challenge accepted: proving Litmus’ value. Achieve a 301% ROI. Improve new customer acquisition and customer experience.

Forrester 61

Forrester Case Studies Business ROI 61

KoMarketing Associates

JULY 3, 2017

New research suggests that email and personalization remain prominent marketing tactics, but marketers still face obstacles in execution. About 78 percent of respondents said that they were using email recipients’ first names in their email marketing campaigns for personalization purposes. More than a quarter (26.3

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Biznology

FEBRUARY 23, 2018

So start pulling together all the tactics you do today — onboarding campaigns, customer webinars, NPS programs, user groups—into one umbrella strategy for post-acquisition customer marketing. Sign up for our emails here. But you can’t have happy customers unless you have a comprehensive strategy for customer experience after the sale.

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Adobe Experience Cloud Blog

OCTOBER 9, 2018

On the flip side, this same study shows an alarming 38% of marketers earn average or below average ratings from their CEO’s—those who focus on the internal agency approach and create campaigns on demand vs. aligning activity with organizational objectives. email, call, chat). ? Touchpoints by content (gated and ungated).

Sales Qualified Leads 132

Sales Qualified Leads Cost per Lead Touchpoints Forrester 132

Liveintent

DECEMBER 7, 2021

While third-party data tends to be the least accurate when used for personalization, it can be helpful when: Targeting a broad audience in campaigns focused at the top of the marketing funnel. By using implied and declared insights, you can supercharge your advertising campaigns and customer experience.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Martech

SEPTEMBER 28, 2021

This way, ABM won’t seem like a separate strategy, but can incorporate important pieces of the marketer’s toolkit like email, targeted ads and other messaging. If you want to create campaigns, you can think about some creative ideas for your salespeople to engage with key accounts.”. Defining ABM broadly.

Account Based Marketing 102

Account Based Marketing ABM Campaigns Paid Search Agency 102

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Martech

APRIL 26, 2022

Like any digital marketing campaign, the cost of running ABM campaigns consists of multiple components with multiple line items within each component. You may have seen the Forrester report that found the average annual ABM budget is around $350,000 (excluding headcount costs) and pilot campaigns around $200,000.

Account Based Marketing 92

Account Based Marketing ABM Paid Content Cost 92

Only B2B

MARCH 6, 2024

Outreach volume (calls, emails, social media) Session duration and bounce rate. Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Heinz Marketing

JANUARY 26, 2023

Whether it’s a cold call/email from a sales rep or a promotional email from a brand you follow, there’s so much digital noise to sift through. Ideally, it’s a multi-touch, multi-threaded campaign that will engage your targets. Contact us or send an email to acceleration@heinzmarketing.com. How do I get started?

Research 79

Research B2B Thought Leadership Thought Leadership Cold Calling 79

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144