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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing. It includes automated data field updates (e.g. emails).

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Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. The components can include prebuilt surveys, which can be embedded in an email or linked to a separate Web form. So far so good, and now we can talk about Webinars.

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Modern B2B Marketing

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. Sending one generic email to everyone doesn’t work. Go Viral - Encourage sharing in your email. Content is King.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and integration), maybe a menu for less standard functions (e.g. events like Webinars, paid and organic search, online chat, direct mail, telemarketing, partner management, etc.), Explanations are below; I’m listing them here to make this post a little easier to read): - build a campaign as a list of steps. explicitly direct leads from one campaign to another.