Remove Email Campaign Remove Field Remove Salesforce.com Remove Webinar

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Email and Online Marketing. It includes automated data field updates (e.g.

CRM 42

Act-On Software Does List-Based Demand Generation

Customer Experience Matrix

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar presentations. The components can include prebuilt surveys, which can be embedded in an email or linked to a separate Web form. So far so good, and now we can talk about Webinars.

Dreamforce 2009: The Secrets to Email Marketing Success: A Marketing Panel

Modern B2B Marketing

Last Thursday at Dreamforce, I had the chance to attend The Secrets to Email Marketing Success: Marketing Panel. This panel session focused on how to get more from email marketing as well as discuss the latest trends and strategies in email marketing. The Sending one generic email to everyone doesn’t work. Go Viral - Encourage sharing in your email.

How to Compare Demand Generation Vendors: Choosing Summary Measures

Customer Experience Matrix

Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email, landing pages and forms, nurturing campaigns, lead scoring, and Salesforce.com integration), maybe a menu for less standard functions (e.g. events like Webinars, paid and organic search, online chat, direct mail, telemarketing, partner management, etc.), Explanations are below; I’m listing them here to make this post a little easier to read): - build a campaign as a list of steps. explicitly direct leads from one campaign to another.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. hours on email, according to the recently released TNS “Digital Life” survey. blogs.