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| | LOOPFUSE
AUGUST 28, 2010 LoopFuse OneView 3.27 Released!
August 29th, 2010 by Roy Russo Enhancements in this Release: New Email Campaign User Interface Latest Information usage in Email Personalization New Email Campaign User Interface In this release, we have completely redesigned our Email Campaign user-interface, adding new features in the process. Report Email Abuse © 2010. Released!
| | LOOPFUSE
SEPTEMBER 13, 2010 7 Must-Follow Marketing Automation Blogs « Loopfuse Marketing.
We normally follow these blogs actively and believe them to be the most important and up-to-date group of expert bloggers covering the field of marketing automation: LeadSloth : Covers all aspects of marketing automation (including best practice advice, tips, tricks, webinars, and news) with the most up-to-the-minute and non-biased reporting in the space. David has covered the industry for a long time and is possibly the most knowledgeable (and objective) blogger in the field. Report Email Abuse © 2010. Insightful and regularly updated. LoopFuse ,Inc.
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| | LOOPFUSE
SEPTEMBER 21, 2010 5 Things to Think about Before Hitting the Send Button « Loopfuse.
5 Things to Think about Before Hitting the Send Button September 21st, 2010 by Cindy Ryan There are a variety of different emails that I send out through LoopFuse OneView on a monthly basis. With a freemium offering of our product, the volume of inbound leads we receive has increased substantially making it more important to nurture these prospects through email marketing.
| | MODERN B2B MARKETING
NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Similarly, Email and Online Marketing. It includes automated data field updates (e.g.
| | B2B MARKETING ZONE POSTS
DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010
Buyers Set the Pace for B2B eMarketing - Marketing Interactions , November 16, 2010 The ability to instantly publish content, send email, and Tweet give the impression that speed is a marketer’s friend. How Content Travels and Works in Social: Stories and People - Social Marketing Forum , November 28, 2010 Content is a key element in all forms of marketing: without good and relevant content there are no emails, there is no sharing and your site or blog doesn’t rank in search engines. hours on email, according to the recently released TNS “Digital Life” survey. blogs.
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LOOPFUSE loopfuse oneview 3.0 Announced
| TUESDAY, JANUARY 29, 2008
You can instantly build workflow’s that encompass a lead’s web activity, email
activity, and CRM activity and have that workflow automatically send email campaigns
and modify that lead’s fields
within your configured CRM. The as-it-happens activity history injection is triggered whenever a lead visits your site, opens an email campaign
, or completes a lead capture form. This entry was posted on Tuesday, January 29th, 2008 at 3:25 pm and is filed under Marketing Automation , OneView , eMail
Marketing. LoopFuse OneView 3.0 MORE >>
CUSTOMER EXPERIENCE MATRIX How to Compare Demand Generation Vendors: Choosing Summary Measures
| MONDAY, FEBRUARY 16, 2009
Categories for the self-evaluation seem pretty obvious: they would be the standard demand generation functions (outbound email
, landing pages and forms, nurturing campaigns
, lead scoring, and Salesforce.com
integration), maybe a menu for less standard functions (e.g. events like Webinars
, paid and organic search, online chat, direct mail, telemarketing, partner management, etc.), Explanations are below; I’m listing them here to make this post a little easier to read): - build a campaign
as a list of steps. explicitly direct leads from one campaign
to another. MORE >>
CUSTOMER EXPERIENCE MATRIX Act-On Software Does List-Based Demand Generation
| WEDNESDAY, MARCH 25, 2009
If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email
marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. Oddly, it does not highlight Act-On’s most distinctive advantage, which is tight integration with Webex for Webinar
presentations. The components can include prebuilt surveys, which can be embedded in an email
or linked to a separate Web form. So far so good, and now we can talk about Webinars
. MORE >>
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