The Prophets of Profit: Predictions for ABM Success in 2021
Engagio
DECEMBER 28, 2020
ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Yet we feed them merged contact fields for personalization and feel we’re in line.
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