Remove email-campaign view
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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To unlock the full value of a landing page visit, you’ll want to track what happens to each visitor after the page view, form submission, click-through, or phone call. Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

And we've seen examples of companies that saw phenomenal ROI after a social media campaign. HubSpot's analytics tools offer social reports that compare the performance of multiple social channels to measure campaign performance. Here's a screenshot of how campaign data looks on Mailchimp. With social media analytics tools.

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view.

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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. The new world of video isn’t just a set-it-and-forget-it asset used solely to generate views.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.).

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Top Enterprise Sales Tools to Adopt in 2022

Vidyard

Video Email Statistics 2.9 Facebook Video Statistics 3.2 Too Many Emails and Chat Messages? How to Add a Video to a Free-form Marketo Landing Page 3.3.4 For each campaign or video, ask yourself: 1. What is Video Email Marketing? Getting Started with Video Email Marketing 3. Benefits of Video Emails 4.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.