Adobe Experience Cloud Blog

NOVEMBER 3, 2009

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. The first, Campaign Summaries, allows users to summarize information for any fields you create so can view campaign results without leaving the campaign module.

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Engagio

DECEMBER 28, 2020

It’s the time of year again where we reflect on the year’s events and accomplishments and predict what is to come. Knowing the fish’s name won’t do much when everyone is calling them through channels like email, ads, social, direct mail, and more. Yet we feed them merged contact fields for personalization and feel we’re in line.

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Account Based Marketing ABM Sales Management Enterprise Management 139

Customer Experience Matrix

APRIL 5, 2009

But he also decided that marketers want Webinar integration, digital asset management, APIs to capture data from external Web forms, and a dedicated IP address for email. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. -

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Demand Generation Digital Asset Management Demand Marketing Management 120

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Email and Online Marketing.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Lead Liaison

JULY 18, 2018

To watch this webinar in its entirety, click here. Learn how to make the most out of your next live event with proper event lead management. We’re talking about planning, lead capture, and post-event nurture. It will read exactly as presented in the webinar. So just a couple of things to be aware about live events.

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Work Management Marketing Management Lead Management Webinar Metrics 48

Lead Liaison

MARCH 7, 2018

It will read exactly as presented in the webinar. So there’s a lot of ways to make decisions based on the data that comes back from paid search which makes it really great even if you just run small short campaigns to gather a lot of insight on your customers. Those three are the drivers behind the success of any campaign.

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Marketing Automation Services Paid Content PPC Marketing Automation 48

Customer Experience Matrix

MARCH 25, 2009

If you look at the Web site of Act-On Software , you’ll see a typical set of demand generation features: email marketing, demand generation (equated with landing pages and forms), lead nurturing, Website visitor tracking, channel (partner) marketing, and lead scoring. So far so good, and now we can talk about Webinars.

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