Liveintent

OCTOBER 6, 2020

Use email to drum up interest for your holiday promotions and retarget shoppers as offers become available. Consider pairing your email campaign with holiday-themed Instagram stories to keep customers excited about what’s coming their way. eMarketer predicts that Order for Pickup eCommerce will grow 60% YoY, reaching $58.52

Planning 118

Planning Marketing & Strategy Marketing Strategy Tips 118

Liveintent

JULY 7, 2021

According to eMarketer, spend for native display will reach $57.27 Now publishers and brands can incorporate this powerful format into their email newsletter ad inventory to supercharge their monetization efforts with greater ease and efficiency than ever before. Run multiple campaigns with dynamic ads.

Paid Search Agency 71

Paid Search Agency Newsletter Ads Emarketing 71

ClearVoice

JUNE 19, 2023

Here are some key content marketing statistics to keep in mind when crafting your content marketing strategy for 2023: Account-based marketing statistics Account-based marketing (ABM) uses highly targeted campaigns to turn prospects into customers. ABM offers personalized, focused campaigns tailored to the interests and needs of prospects.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Biznology

JUNE 23, 2017

eMarketer ). BUDGET: Keywords or campaigns? Sign up for our emails here. Google and Facebook accounted for almost 100% of all the growth in U.S. digital ad revenue last year. ( Google and Facebook are predicted to make $106 billion from advertising this year—almost half the world’s digital ad spend. Which one and why?

Adwords 175

Adwords Top of Funnel Cost Per Click Facebook 175

Porch Group Media

FEBRUARY 16, 2021

Email marketing continues to be a top performing channel for marketers. Year after year, email outperforms other marketing channels in terms of ROI, customer acquisition and retention. For every dollar brands invest in email marketing, they receive 42 dollars in return. Email Marketing Objectives.

Email Marketing 72

Email Marketing Optimization Marketing Strategy Marketing & Strategy 72

Porch Group Media

AUGUST 10, 2021

Email Marketing Benchmarks, Trends and Statistics – Updated for 2021. As brands concentrated on digital channels, email emerged as strong as ever. billion emails were sent and received every day in 2020. billion people around the world use email and experts expect that number to grow as high as 4.48 Mobile Email.

Advertising Benchmark 98

Advertising Benchmark Statistics Email Marketing Trends 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Biznology

JULY 13, 2017

A recent survey of 200 retailers in the United States showed that online campaigns delivered better ROI than offline marketing initiatives for over 76% of the participants. According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Event tracking.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Liveintent

APRIL 26, 2022

Personalization is no longer just the cherry on top of a good campaign sundae. To win over those new audiences and retain the ones they already have, brands need to personalize their campaigns or risk getting left behind — even by customers they once thought to be loyal. That’s where email comes in. ” 3.

Personalization 62

Personalization ROAS Emarketing eCommerce 62

Martech

JUNE 29, 2022

It can be a powerful tool for marketers since it allows you to track and optimize campaigns in real-time based on measurable actions. There are many tools and software solutions that facilitate the planning, launch, tracking and optimization of performance marketing campaigns. Get the daily newsletter digital marketers rely on.

Marketing Attribution 100

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 100

Liveintent

JANUARY 30, 2020

eMarketer corroborates this, reporting that 93% of D2C brands say acquisition marketing is their top ecommerce marketing investment. ” Email as the new frontier. As LiveIntent found, D2C campaigns drove 25% more clicks and 35% more conversions in 2019 than in 2018.

Brand Identity 110

Brand Identity Branding Acquisitions Advertising Agencies 110

Porch Group Media

NOVEMBER 12, 2020

Email can be a strong platform to connect with your current and prospective customers throughout the purchase journey. Regardless of the many channels available to market to your audience, email should be an integral strategy when conquesting new sales and reaching out to your current base. According to Emarketer, 90.4%

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Stevens & Tate

APRIL 1, 2020

Has your marketing campaign lost it’s edge? Email Marketing Metrics You Should Keep In Mind & What They Mean . Email marketing was one of the earliest forms of inbound marketing- and it’s continued to be one of the most widely used due to how cost cost-efficient and effective the strategy is. billion.

Trends 76

Trends Emarketing Paid Search Agency Mobile Advertising 76

Liveintent

JUNE 15, 2021

.” At the sharpened end of that pencil is a highly engaging channel that can help marketers reach customers directly and build relationships: email. Here’s how email can help healthcare marketers stay flexible throughout 2021 and beyond. ” Email, for example, is more affordable and direct than Facebook.

ROAS 62

ROAS Paid Search Agency Cost Per Thousand CPM 62

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Did you know that the first email was sent in 1971?

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

KoMarketing Associates

DECEMBER 7, 2017

Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns. Utilize Email and Paid Social Ads. Many B2B companies have an email list (or even a Facebook page and Twitter profile), but they aren’t using any of them to their fullest potential. B2B Email Marketing.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Porch Group Media

MAY 21, 2019

Email is the most effective digital channel. Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). About 3 in 5 consumers check their email on the go and 75% of Americans say they use their smartphones most often to check email.

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Porch Group Media

OCTOBER 1, 2020

Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. Email Marketing Statistics.

Stats 71

Stats Email Marketing Trends Planning 71

Sharpspring

NOVEMBER 15, 2019

As eMarketer states: “The retailers who succeed during this shortened season will be the ones who make it easy for stressed and time-crunched shoppers to find the best offers.”. This is why many agencies and business owners are choosing to include email marketing and marketing automation at the heart of their marketing strategy.

Automation 65

Automation Planning Paid Search Agency eCommerce 65

ClickZ

AUGUST 8, 2020

Email and CRM were some of the most effective tools used for optimizing customer experience and meeting customer expectations. Emarketer had expected mobile advertising to grow up to $105.34 Revisiting their contract clauses to pause campaigns. Technology adoption is the divide between high growth and low growth organizations.

Mobile Advertising 124

Mobile Advertising Marketing Attribution Advertisements Advertising 124

GreenRope

MARCH 9, 2020

5 Ways to Optimize Email Marketing Open Rates. Successful online brands spend significant time and money refining their email marketing campaigns. Email still outperforms other forms of digital marketing by a significant margin. According to an eMarketer study , the median email marketing ROI sits at 122%!

Open Rate 52

Open Rate Email Marketing Optimization Deliverability 52

Adobe Experience Cloud Blog

OCTOBER 17, 2017

For email marketers , tools like Marketo Email Insights is one way to gain insights into email performance. Using historical data, marketers can see trends in email delivery and engagement metrics and break results down by audience, content, and platform. Why is this critical?

Marketing AI 134

Marketing AI Marketo Advertising Agencies B2B Thought Leadership 134

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Based on the user and campaign data, programmatic advertising algorithms show creatives the exact audience that is more likely to convert into customers. Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Liveintent

OCTOBER 13, 2020

Kunal Gupta, CEO of Polar was quoted in eMarketer, saying “The retail industry’s digital transformation has accelerated from a five-year timeline down to one year.” Check out these 3 ways to use email to support your eCommerce business. The pandemic accelerated eCommerce technology and marketing efforts.

eCommerce 62

eCommerce Emarketing Urgency Marketing Paid Search Agency 62

Porch Group Media

NOVEMBER 12, 2019

– Email. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by the Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. eMarketer ). Digital Marketing Channels.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Porch Group Media

JANUARY 29, 2019

Email Marketing Trends and Strategies for 2019. Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest , almost 70% of businesses use email marketing as part of their campaign strategy. Campaign Monitor.

Email Marketing 60

Email Marketing Marketing & Strategy Marketing Strategy Trends 60

Digilant

JUNE 17, 2021

At the start of 2021, the top priority among marketers worldwide was to generate more quality leads, according to eMarketer. They’ll check the email, address, phone number, and monitor and filter out any fraud, profanity, and if they are already in your database. Balances out a multi-goal campaign. Influencer. Coupon Sites.

Advertising Channels 52

Advertising Channels Advertising Agencies Cost per Lead Paid Search Agency 52

Marketing Insider Group

JULY 29, 2020

You will want to do this with each digital marketing strategy (such as email marketing, social media, PPC, etc.) According to a survey by eMarketer, the goals of lead generation aren’t just to improve the quality and quantity of leads; you also want to find ways to automate the marketing process and reduce costs.

Lead Generation 149

Lead Generation Sales Qualified Leads Webinar Metrics Top of Funnel 149

Porch Group Media

NOVEMBER 14, 2019

Email Reactivation – Strategies to Win Back Dormant Customers. As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. While many marketers focus on more heavily on acquisition and retention, win back campaigns or email reactivation are just as crucial.

Webinar Metrics 40

Webinar Metrics Marketing & Strategy Case Study Case Studies 40

Porch Group Media

SEPTEMBER 24, 2019

Email – 59%. Emarketer estimated that the ad spending on social video in the US increased by 38.1% Email Marketing Statistics. 73 percent of millennials prefer communications from businesses to come via email. Marketers who use segmented campaigns note as much as a 760% increase in revenue. Search – 73%.

Paid Content 40

Paid Content Advertising Channels Media Mobile Advertising 40

PathFactory

MARCH 4, 2021

While ABM is not a new concept, recent studies from eMarketer showed only 17% of B2B marketers worldwide said their ABM program was mature and driving strategic growth. In reviewing content that organizations push out in social and email communications, I found that most content does not support ABM.

Top of Funnel 111

Top of Funnel Account Based Marketing Paid Search Agency ABM 111

Outbound Engine

MARCH 20, 2020

Bonus Content : Want to increase your email open rate? Download our Email Marketing Roadmap and make sure your emails are on the right track. If you’re planning your next email newsletter… Then you want to inspire action, beginning with a subject line that snags attention and leads to an open. Download Now.

Planning 76

Planning CAN-SPAM Click Rate Newsletter 76

Salesforce Marketing Cloud

JULY 20, 2021

Programmatic ad sales are soaring, from $60 billion in 2019 to an estimated $97 billion in 2022, according to eMarketer. With AI, they can hyper-target “Gear-Head Sci-Fi” to — say — a campaign for a futuristic new vehicle. How do these salespeople feel about the impact of AI on their world? The evolution of advertising sales.

Marketing AI 98

Marketing AI Advertisements Advertising Lead Ranking 98

Choozle

DECEMBER 2, 2020

With people spending nearly 20 minutes of every online hour in email, this massive logged-in media channel is an essential addition to any digital media strategy. With such adoption by users, brands and markers have increased their investments in email newsletters over the past few years.

Advertising Agencies 53

Advertising Agencies Lead Scoring Lead Ranking Advertisements 53

NuSpark Consulting

AUGUST 6, 2018

in 2018, according to eMarketer. Email marketing is a huge portion of most marketing strategies, and because it goes directly to consumers inboxes it’s imperative that communications are as personalized and relevant as possible. That’s about $10 billion more than was spent in 2017, and 82.5% Addressable TV advertising.

Paid Content 100

Paid Content Advertisements Advertising Effectiveness 100

distribion

NOVEMBER 9, 2016

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. We have scoured the internet and collected a list of email marketing trends and stats that we have incorporated into our latest ebook, Reply All: Flat-Out Fundamental Insights into Crafting Compelling Emails that Deliver.

Stats 79

Stats Email Marketing Trends Work Management 79

Biznology

FEBRUARY 22, 2016

79% of mobile ads are viewable vs. 48% for desktop, so mobile does better than deskstop according to eMarketer. 70% for campaigns is achievable according to the IAB after analyzing viewable data from over 240 billion impressions with ad management firm Sizmek. Sign up for our emails here. 3 REASONS ADS AREN’T VIEWABLE.

Impressions 80

Impressions Paid Search Agency Advertising Agencies Mobile Advertising 80