Direct Response Coach

DECEMBER 9, 2013

I just finished reading an interesting article in B2B Online that provided details on a failed email campaign for Level 3 Communications, a multi-national telecommunications company. Over a five-month period at the end of 2012, the company created and executed an email campaign to promote an unspecified product or service.

Email Campaigns 100

Email Campaigns Campaigns Promotion Email Marketing 100

Direct Response Coach

NOVEMBER 5, 2014

Advertising campaigns … direct mail campaigns … email campaigns … search campaigns … PR campaigns … content marketing campaigns … trade show campaigns … etc., These are all important parts of your marketing and [.].

Top of Funnel 100

Top of Funnel Sales Leads Ad Building Leads 100

Direct Response Coach

MAY 31, 2017

You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response. By now, you’re probably familiar with the concept of the landing page. In the beginning, you might have sent people to your website, [.].

Landing Pages 100

Landing Pages Display Email Marketing Promotion 100

Direct Response Coach

MAY 16, 2013

Now available on Amazon Kindle … FINDING CUSTOMERS A Beginner’s Guide to Direct Mail & Email List Research Download it for FREE – until tomorrow (Friday, May 17) We all know the list is the most important part of any direct mail and email campaign. But how comfortable [.]

Research 100

Research Deliverability Amazon Email Campaigns 100