B2B Marketing Traction

APRIL 17, 2013

Optify , the source of the survey, sells inbound marketing software that helps you track social media and email campaigns. I recommend that B2B marketers continue to focus on Google as they optimize their sites and content, continue email marketing but (please) try to keep it fresh, creative and spam-free.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

DECEMBER 4, 2013

She also comments that just as in Business-to-Consumer (B2C) marketing, B2B buyers’ business transactions are merging into their personal lives as they review information and emails from their mobile devices and home computers at night and on weekends. Email marketing is an excellent way to stay in front of buyers once they find you.

B2B Marketing 100

B2B Marketing Planning Brand Identity Branding 100

B2B Marketing Traction

FEBRUARY 14, 2013

Check out HubSpot’s Make Love Not Spam campaign launched today, complete with video, branded items for purchase, eBook, presentation slides, all culminating in a call to attend INBOUND conference in Boston on August 19-22, 2013. (I There are 200 business spam emails each day. I captured key points of the video below.).

Inbound Marketing 100

Inbound Marketing CAN-SPAM Sample Hubspot 100

B2B Marketing Traction

OCTOBER 27, 2011

A business creates a website, and then begins a separate effort to send out email newsletters to customers. The messaging and the graphics on the website don’t match that of the emails.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

MAY 19, 2015

In their new campaign they moved to few authors producing a weekly blog of 1,000 words that had keyword-rich headlines. They sent an email announcing new content and followed with a second email to the recipients who didn’t open the first email. Moved from more frequent, shorter blogs to weekly, longer blog posts.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

JANUARY 6, 2014

25 Contemplative computing , which is trying to pull us out of the 24/7 email, social media, mobile device technology trap and into mindfulness. Think of Buick’s campaign: “Look up from your phone and live.” Can you imagine that? ” #55 Live broadcasts , in which brands do live filming.

Trends 100

Trends Paid Search Agency Broadcasting Mobile Marketing 100

B2B Marketing Traction

MAY 22, 2012

Create drip campaigns to each buyer persona. If they attended your webinar, follow-up with an email offering download of an eBook. Middle managers may appreciate tips on managing people and human resource news. Find a way to stay in front of your prospective buyers in a credible way.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

NOVEMBER 18, 2015

The result is that they can flood your Pinterest pin feed with spam images, just as bad marketers flood your email inbox with spam emails. And, look at our very own New Incite board of creative ad campaigns and other marketing and my personal interest topics.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

OCTOBER 6, 2011

Are you thinking of implementing the newest marketing tactics, such as social media, in your next marketing campaign? We created a simple online survey and sent it via email to my client’s customers and prospects, explaining the purpose of the survey and how long it would take to complete. What do their customers do on Facebook?

Planning 100

Planning Marketing Plans Ideal Customer Profiles Linkedin 100

B2B Marketing Traction

MARCH 29, 2012

The marketing department also activates a drip campaign, via email and social media, to stay in touch with Joe. Then, because the software company knows that 70% of trade show leads never get followed up on, in two days Joe gets a phone call from the company’s sales rep. Joe signs up and attends the webinar.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

APRIL 5, 2013

In the end one of the men got fired from his job, the woman got fired and her company, which provides email service to customers, was subject to a denial-of-service attack in which attackers typically “ saturate the {company’s server] with external communications requests ” (Wikipedia) to block legitimate customer transactions.

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

MAY 6, 2009

Whether you need help on an immediate sales or marketing project or require outsource management or an interim CMO for a longer-term, New Incite provides B2B marketing services to find new revenue opportunities, execute effective sales and marketing campaigns and track the results. Sign up for our Email Newsletter. 1-818-347-4248.

Planning 100

Planning Work Management Marketing Management CMO 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. Note that Kneale’s tagline is “ Create Experiences Not Campaigns.”

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

JANUARY 21, 2010

People are inundated with ads and emails that are pushed on them. See my previous post, How to Make Sure Your Drip Marketing Campaigns Are Not Water Torture.) They now find it easier to search online – especially within their trusted networks – to find solutions, products and services.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

JULY 1, 2015

Even if you do just one thing, I guarantee you will see results.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

OCTOBER 1, 2009

A fellow consultant emailed me recently and asked, “What is a drip marketing campaign?” But in today’s marketing world of “lead nurturing,” there are several factors you must have in place to ensure that your drip marketing campaign is effective and does not annoy (or torture!) your prospects.

Psychographics 100

Psychographics Campaigns Planning RSS 100

B2B Marketing Traction

JULY 8, 2015

A colleague recently emailed me a question about how to get results from social media. Last year I started an aggressive LinkedIn campaign. There is an art to getting followers and engagement on social media platforms like LinkedIn. Here is what has changed and what you need to do to get results. “I have a LinkedIn question.

Linkedin 100

Linkedin Work Management Marketing Management Planning 100

B2B Marketing Traction

DECEMBER 20, 2012

The first infographic example is about email marketing, the second on presidential campaign political spending (relatively neutral, I hope!), The Best and Worst Times to Send an Email (Infographic). Here are three for your review, and please, readers, use the comments to provide links to more!

Planning 100

Planning Marketing Plans Tactics B2B Marketing 100

B2B Marketing Traction

JULY 20, 2016

If anyone thinks I have copied their stuff, I welcome their call or email to discuss it. Since 1997 we’ve been creating original marketing messages, campaigns and content to generate results for our clients. The client was in a different space and, frankly, I was a little bit flattered that they liked what I had written.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100