Trending Sources

Winning B2B Email Campaign Keeps it Simple

The Point

In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” To me, this is a campaign that works. So, for example, BounceX could have led their email with something along the lines of: “At 1.4 The How (CTA).

Infographic: 29 Tips to Improve B2B Email Campaign Performance

The Point

An email campaign that fails to perform up to expectations could be failing on any number of fronts. The list could be bad (in which case, no attempted “fix” of the email itself will make that much of a difference.) The offer could be uninspiring, or buried deep in the email, or both. Fortunately, your odds of email success just improved significantly.

4 Simple Ideas to Personalize Your Email Campaigns Today

It's All About Revenue

Those of us who craft email campaigns are always searching for ways to personalize our messages. Sending the right message to each subscriber at the right time can seem hard to achieve, because our email newsletters are such workhorses for our brands — we get reliable returns (opens, clicks, and sales) from emailing our subscribers. Email Marketing

29 Tips to Improve B2B Email Campaign Performance

The Point

Email results not what they should be? Try these techniques to improve the performance of your next campaign: 1. Make sure that critical information (offer, key benefits, call to action – what, why, how) is “above the fold”, i.e. in the top left 2-4 inches (400-500 vertical pixels) of your email. Email sub-heads should 1) be action-oriented and 2) tie back to the offer.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. Look for.

Email Campaign or Essay Question? You Decide.

The Point

The email campaign below from Integra , a regional provider of business voice and data solutions based in Vancouver, Washington, gets high marks for promoting content – in this case, a “buyer’s guide” – but on all other counts, the email reads like the opening to a term paper, not the hard-hitting, action-oriented lead generation campaign it should be.

Mass Email Campaigns Made Easy: Gaining Traction Through Simplicity

Sales Prospecting Perspectives

Sometimes our email has the intuition to deflect them to our spam folder. These are the so-called “canned emails,” “spam mail” or “junk mail” – however you define it. An obvious answer is to plan out and execute a marketing mass email campaign. The key was that we kept the email to five sentences or less with proper spacing so it’s even easier to read.

5 Email Campaign Ideas to Help Increase Conversion Rates [Infographic]

Hubspot

After all, 50% of leads aren't ready to buy at the time of first conversion , so lead nurturing -- especially through email -- is the smartest way for marketers like us to reach them. In terms of engagement, research shows that lead nurturing emails beat out individual email blasts by far. So, how do you get started with email drip campaigns?

Don't Hit Send! 5 Tips for an Effective Email Campaign

Synecore

Every company will tell you they know how to execute effective email marketing campaigns, it’s simple, right? Believe it or not, there are more efficient ways to execute email marketing campaigns. The tactics I am about to share don’t make the email creation process more difficult or expensive, but rather more targeted and goal-oriented. Step 1 – Establish a Goal.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. Look for.

Video Marketing How-To: Add Video to Your Email Campaigns

Vidyard

This week we want to talk about how to add video to your email campaigns effectively. Now, we’re going to share how we use email in video – it may seem a bit different from what you expect when you hear video in email, but bear with us. First off, is understanding why we don’t embed video directly into an email. If you include embedded video, most email browsers won’t necessarily display it properly. Now, add the screenshot to an email, and link directly to the landing page. Welcome to another episode of Video Marketing How-To!

Email Campaign Gets an “A” on Design, “F” on Offer

The Point

At first glance, the email below from security solution provider Symantec seems engaging, attractive, and well-designed. From a lead generation perspective, however, the campaign is a hot mess. This campaign is a perfect example. How much better would this campaign be if it promoted the value of the assessment WITHOUT introducing the product? Thanks, but no thanks.

How to use animated GIFs in your email campaigns

Connecting Element

Done correctly, animated GIFs can be a simple but effective way to make a standard email template come to life and attract more attention from your customers. The post How to use animated GIFs in your email campaigns appeared first on Connecting Element. Blog animated GIFs animation email marketing facebook GIFs images social media visual marketing

5 Best Practices You Can Borrow From This Email Campaign

The Point

There’s a lot to like about the email campaign I received (image below) recently from Infusionsoft , a maker of sales and marketing automation software for small businesses. Fulfill your offer via email. As I wrote previously in this space , sending the prospect the offer via email (vs. Make lead nurturing part of your campaign plan. Misleading, you say? Perhaps.

B2B Marketing Trends for 2016

inbound lead generation with more targeted, proactive campaigns. But marketers will have to do a better job of setting measurable business-oriented goals up front, then running campaigns and measuring results against those goals. activities, such as campaign effectiveness. For example, no longer will marketers schedule an email campaign. B2B Marketing. Look for.

That’s So Awkward: Why You Should Use Humor in Your Email Campaigns

Modern B2B Marketing

” If you received an email with that subject line, would you open it? And then she opened the email and saw this: Did you read it? Before reading that email, had you ever heard of Influitive? In email marketing , a click is better than an open. The subject line, the email copy, the design, the call to action – all of it – was brilliant. Email Marketing

4 Reasons No One Likes Your Email Campaigns

It's All About Revenue

Whatever the case, you definitely don’t want to feel remorseful about your email marketing vendor. If you’re launching email campaigns, but you’re not seeing the results you expected, don’t blame the sales guy…yet. There are four common reasons why you may be experiencing roadblocks and some email marketing tips to combat them. Email is one of the most common ways that you communicate with your audience, so it’s imperative that your message is relevant and compelling. Think of sending an email like applying for a credit card.

Marketo Email Campaign Keeps It Short & Sweet

The Point

Case in point: the email to the right, which arrived in my inbox a few days ago. Is this an email design to make art directors swoon? Yet altogether, it’s a terrific campaign, and one that delivers its message with a remarkable efficiency that many marketers would do well to emulate. Is the copy cool, clever or otherwise “creative” by most standards? To wit: 1.

Does Your Email Campaign Make a Case for Action?

The Point

If there’s one key element of demand generation copy that distinguishes it most from, let’s say: product collateral, or PR, or even social media, it’s this: a demand generation campaign is designed to drive action. Take the email below from LogMeIn , a company that markets live chat software as well as remote connectivity, collaboration, and support solutions.

How to Make Your Email Campaign More Clickable

Vertical Response

The makeup of an email newsletter can vary tremendously. Some businesses include entire articles in their emails, others send a list of headlines with a teaser paragraph and thumbnail, and some just list out headlines. However, here are five strategies that will help you arrive at an email campaign that works for best your audience. Think about your users.

Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Hubspot

When most people think about email marketing, they picture one-off emails sent to targeted portions of their database. While those emails are certainly a very important part of a healthy marketing strategy, there's another type of email that can be a powerful addition to your mix: transactional emails. What is a transactional email ? Confirmation Emails.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Find a Winner. How much better?

A/B 56

2 Email Campaigns Show How (and How Not) to “Sell” Content

The Point

Two email campaigns that arrived in my inbox recently serve as useful illustrations of how best to promote informational content. The other, from email marketing software provider ExactTarget , drives action by communicating the value of the content in concise, compelling language. If I were being picky, I’d change only a couple of things about the ExactTarget campaign.

B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns

B2B Lead Generation Blog

In this excerpt of a full video session from B2B Summit 2012, see how customer service topped the list for Volvo Construction when it began an overhaul on digital marketing, where email would bring customers to the website, and the website would convert them. He also decided email is how they would “primarily drive traffic to the website.”.

How to Integrate Email Campaigns With the Rest of Your Marketing

Hubspot

Email as a marketing channel isn’t going anywhere anytime soon. According to Nielsen , email is one of the most effective methods for mobilizing contacts. This suggests that if you hope to improve your clickthrough rates or increase your conversion rates, using a personalized email message could be one of the best avenues to explore. Email & Social Media Integration.

5 Ways to Improve Your Email Campaigns

Marketing Action

Email marketing, or more specifically email “blasts,” are often half-baked, under-thought, and rushed-out. Here are my top five recommendations for improving your email campaigns: 1. This may sound obvious, but many times companies will send out a mass email that may appeal only to one segment of their list. Personalize the email. Use CTAs effectively.

Lead Nurture Drip Email Campaigns 101: Getting Started

Hinge Marketing

Lead nurture drip email campaigns are useful for leads that are not immediately ready to engage with business development. Once a lead is an opportunity, your business development team should make personal contact via email or phone, and eventually in person as appropriate, to guide them through the purchase stage and convert opportunities into new business. Online Marketing

Interesting Infographics: Must-Know Data To Improve Your Email Campaigns

LEADership

Although social media use is thriving among B2B marketing campaigns, we cannot neglect the importance of email marketing. In this intriguing infographic by Marketo , we are reminded of the significance of organizing email-marketing campaigns. It is imperative to test all components of a marketing email. Day the email is sent (46%). Content (61%).

Set up your email campaign: VerticalResponse’s new editor makes it easy

Vertical Response

Our new email editor gives you more freedom to change the layout and individual design elements of your campaigns. To introduce all of the updates and help you start sending emails today, we’ve created a series of how-to guides. In this edition, we show you how to create a contact list and schedule campaigns. Creating an email list. Quickly add contacts.

Agencies: How to Build an Email Campaign – When Your Client Has No List

Marketing Action

“Although I have many social media followers, if I had the choice, I would pick email all day long over a social media follower,” said Silicon Valley legend Guy Kawasaki, the keynote speaker at this year’s Email Experience Council Conference, thereby acknowledging the unbeatable power of email marketing. Buying email lists may seem tempting because you get so many names.

List 36

Why & How to Test Subject Lines on Your Next Email Campaign

The Point

If you took a poll of B2B marketers (see below), my guess would be that only a small percentage test email subject lines with any regularity. Yes, it’s one more step in the campaign process, but if you make testing a standard part of the routine, the extra time to develop test copy and set up the appropriate list splits is inconsequential. Was it because you chose the wrong message?

Test 40

Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns

Hinge Marketing

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. For the purposes of our discussion, let’s assume you have a lead generating website and have a healthy flow of leads to nurture, including their email addresses.

Lead 36

Ho, Ho, Horrible: Worst Holiday eMail Campaign Ever?

Content Marketing Today

I don’t have to say too much, because this terrible email campaign is eloquently awful and speaks for itself. After reading the entire email, it’s easy to see where they go terribly wrong: I don’t know the sender and won’t likely trust BIG promises from a stranger: Stranger Danger! I did change their name in the email copy below—to protect the guilty. 4 days only!!

A Look Inside Our Most Ambitious B2B Marketing Campaigns Of 2016

Influitive b2b

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better.

5 Mistakes to Avoid in Your Next Email Campaign

The Point

Can a campaign about how to improve email design be a prime example of how NOT to design an email? If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI. and so on.

ABCs of A/B Testing: 9 Ways to Optimize Your Email Campaigns

Marketing Action

Testing is essential for optimizing your email campaigns; you want to find the combination of design and content that does the best job of enticing your audience and spurring them to action. Brilliant concepts and executions are obviously important, but they’re only the beginning when it comes to developing successful marketing campaigns. Find a Winner. How much better?

A/B 36

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 1 of 4

Vertical Response

Just like any other business, nonprofits can’t ignore the effectiveness of email marketing. And just like many small businesses, many nonprofits are short on time, cash, and resources – making email campaigns the perfect marketing solution. As one of the most important aspects of online fundraising, it’s necessary to optimize your email marketing efforts. Whether you’re an established nonprofit organization or just starting up, you need a strong email strategy to engage with your supporters. Part 1). Part 2). Part 3). Part 4).

7 Clever Email Campaigns That Get Customers Buying Again

Hubspot

Which is why email remarketing campaigns are great ideas for those who have purchased (or almost purchased) from you in the past! What's an email remarketing campaign, you ask? you send an email marketing campaign to a lead or customer in your database that encourages them to purchase from you again. But that doesn't mean they'll always remember to.

The Do’s and Don’ts of Email Campaigns for Nonprofits | Part 2 of 4

Vertical Response

Last week we covered our general tips for crafting successful email campaigns for nonprofits. In this four-part guide you’ll find do’s and don’ts for every step of the email marketing process: Three tips for successful emails. Three emails you should send to new donors before asking for money. Three emails you should send to ask for donations. Three emails you should send to maintain your donor list. Do: Send ‘get to know you’ emails before asking for money. Welcome email. ’ email. Part 1).

FAQ 14