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Tuesday, December 8, 2009
Drip email campaigns are an effective way to stay in touch with your prospects. Rather than having to send each email separately, you design an automated flow to send different emails to different people at different times. Goals of Drip Campaigns. Benefits of Drip Campaigns. Drip Campaign Triggers.
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Tuesday, August 14, 2007
When planning online advertising and email promotion budgets, it's critical to calculate the likely ROI upfront whenever possible, as well as to establish campaign benchmarks. Email marketing campaigns The average open rate is slightly lower than that for enewsletters from business publishers, at about 27%. to 7%.
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Tuesday, May 22, 2007
article you can see sample ideas for generating an interactive email campaign and the processes that support the interactions. Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog!
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Monday, July 12, 2010
As part of a ‘mini-series’ of virtual events happening at the beginning of every month, MarketingProfs has collected a number of speakers including Sara Erzin from CheetahMail, Greg Cangialosi of BlueSky Factory and Scott Voigt of Silverpop to discuss topics ranging from email segmentation to social media and lead nurturing. Loyalty. Capture.
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Monday, November 9, 2009
Granted, I’m already sold on the value of Web conferencing, but even then, the email below from Citrix (makers of GoToMeeting ) leaves me thoroughly underwhelmed. First, there’s the leading candidate for Most Frequently Used Email Opening of 2009: “In these challenging economic times …”. This email does neither.
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Monday, February 8, 2010
Since the advent of email marketing in the mid-1990s, companies have embraced the misconception that email is virtually “free” as a marketing medium. So what is the true cost of an email campaign? However, this limited measure fails to fully account for the way in which most email recipients disengage.
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Tuesday, February 2, 2010
In December of last year, Juniper Networks® announced that it had won the 2009 B2B Marketing Award for Best Use of Email with its Junos® Software campaign. What was the catalyst for the campaign? The purpose of this campaign was to boost the number of Junos advocates within our target market. quot; Q. Now Juniper's U.S.
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Wednesday, February 24, 2010
According to Direct Marketing Association, '2007 Response Rate Trends Report - Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. These figures clearly indicate that email.
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Wednesday, February 24, 2010
According to Direct Marketing Association, '2007 Response Rate Trends Report - Email produced the highest response rates (4.09%) for those companies whose primary objective was to generate leads. These figures clearly indicate that email.
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Thursday, January 28, 2010
Let’s assume you’ve started some drip email campaigns, maybe you want to welcome new leads who recently downloaded a free trial or eBook. It seems to work reasonably well, but what metrics should you look for, and how can you optimize this campaign? Drip Email. Email this to a friend? Tweet This!
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