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Is YouTube Replacing the Printed Manual? [CHART]

It's All About Revenue

The number is a staggering 110 billion minutes per month, with the top four sites being Google, MSN (Windows Live/Bing), Facebook and YouTube.  In April 2010 alone, visitors to YouTube accounted for 53% of world’s internet user population, spending an average of 110 minutes a month. Is YouTube Replacing the Printed Manual? So, how does this relate to documentation?

Which Types of YouTube Videos Garner the Most New Subscribers? [CHART]

It's All About Revenue

In previous Charts of the Week, we’ve focused on how YouTube videos are an important channel being used for documentation and product support. However, are the people who watch your videos then subscribing to your YouTube channel and, therefore, following your content, potentially becoming a customer?  Or are they just browsing and moving on? by Andrew Stanbridge | Tweet this.

To YouTube and Beyond! 5 Places Where Including a Video Will Boost Results

It's All About Revenue

Uploading your marketing videos to YouTube is essential, it is after all the second largest search engine available and can be used to direct leads back to your website for more content and eventual conversion, but you can’t stop there to realize improved ROI. To YouTube & Beyond! To YouTube and Beyond! Use video assets in email campaigns. Spice up a blog post.

Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup


Steve Woods , Eloqua. And correlations are good data. • The best social monitoring tools are “Excel and your own eyes.&# Don’t overlook the value of native searches on LinkedIn, Twitter, YouTube and Technorati. Though both Genoo and Eloqua provide marketing automation software, they fit at opposite ends of the market in terms of company size, so they rarely compete.

6 Brilliant Uses of Video

It's All About Revenue

Dig it: The Boone Oakley homepage is a video.  On YouTube.  Content Marketing Black & Decker Boone Oakley Dan Pink Daniel Pink Eloqua JESS3 RSA Stanley State of the Internet Taylor Guitars video viral video Youtubeby Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?  The answer: Maybe the future of your marketing program, that’s how much.  We’ve won a bunch of awards for our Future of Revenue video, and we are proud of that.  The RSA’s Drive – The Surprising Truth About What Motivates Us. Really.  Facebook.

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The Art of the Customer Testimonial

It's All About Revenue

When Eloqua partners with a client on a video testimonial project, our singular objective is just that: capture human story. Marjorie Agin of Tanberg discusses the personal relationship her company enjoys with her Eloqua team, emphasizing the people over the technology.  Sure David talks about why he selected Eloqua (trust in our ability to support his company over the long term), and the results his team enjoyed (major lift in event attendance, speed of execution).  Content Marketing b2b marketing Eloqua marketing Polycom Tanberg video YoutubeShare email.

Cloud Connectors & Revenue Performance Management: An Interview with Steven Woods [Video]

It's All About Revenue

Simply put, a Cloud Connector is a seamless connection between Eloqua’s marketing automation workflow and any other system. So the data derived from a third-party application, or even from a homegrown Eloqua Connector like the Name Analyzer, are fed into our platform so it can be used for marketing campaigns, nurturing flows, lead scoring or communication efforts. by Jesse Noyes | Tweet this. First off, what exactly are Cloud Connectors? You see Cloud Connectors as intrinsically tied to Revenue Performance Management. Can you explain the relation between the two? Facebook.

How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings

Fearless Competitor

In 2012, the Revenue Performance Management Software firm Eloqua (Now part of Oracle) became a sponsor of Marketing Made Simple TV – the TV on the Web show created and hosted by Jeff Ogden. Marketing content marketing Eloqua ITSMA Jeff Sands Marketing Made Simple TV Research based membership firm uses innovative approach using Marketing Made Simple TV to promote their offerings.

The Hidden Marketing Lesson in the Citizen Journalism Movement

It's All About Revenue

by Jesse Noyes | Tweet this YouTube is now a force in the delivery and reporting of news. When an earthquake and subsequent tsunami devastated Japan last year, the 20 most watched videos on YouTube for a week were related to the disaster, earning a total of 96 million views. The case of YouTube is a stark reminder that “the brand” is becoming less influential on the Web.

4 Steps for Making Demand Generation More Social

It's All About Revenue

Below we provide the Eloqua 4-step model for how B2B marketers can get started using social to drive demand generation. By embedding YouTube videos, tweets, and Facebook comments on their landing pages. Steps for Making Demand Generation More Social is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Step 1: Build Awareness.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. To better understand, how Eloqua pulled this off, see: Social Media Buzz at a Live Event. Chad H.

The Impact of Online Video on Customer Support [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question:   Is YouTube replacing the Printed Manual? Then, just as I sat down to write this follow-on article, I saw a tweet that YouTube is holding a  Next How-to Guru  contest for creators of How-To videos, the winners of which will receive training and equipment, promotion and mentorship.

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Is Eastern Europe the Next Email Marketing Frontier? [CHART]

It's All About Revenue

by Andrew Stivelman | Tweet this With  Eloqua Experience Europe  just around the corner, I started to wonder how many, if any, attendees from countries from the former Iron Curtain have participated in previous Eloqua events. also learned that television is not the way  most younger Russians get their information: it’s via the Internet, YouTube, smartphones, and other media.  There

5 Stats You Need to Know About Online Video Marketing [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this Today’s infographic comes courtesy of Brainshark, Inc. , the cloud-based solution for creating, sharing and tracking online and mobile video presentations, and an Eloqua partner. YouTube averages 4 billion hits each day, and 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands. #5. Want more proof?

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David Meerman Scott’s Tips for Scoring Big Interviews

It's All About Revenue

David Meerman Scott’s Tips for Scoring Big Interviews is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing @dmscott b2b marketing Barack Obama CIO David Meerman Scott DMS General Motors interviews newsjacking Real-Time Marketing & PR The Grateful Dead Twitter Youtube ZapposWhat have been some of your favorite interviews?

B2B 25

[Chart] Would Rebecca Black Make A Good Marketer?

It's All About Revenue

Well, if the 30 million hits Rebecca Black has earned on YouTube is any indication, you might think you “gotta get down on Friday.&#. Want the Eloqua chart of the week delivered straight to your inbox? Get Eloqua’s chart of the week each week by signing up here. by Joel Rothman | Tweet this When’s the best day of the week to send out email? Share email. Facebook.

How To Generate 3,189 Leads With 4 Pieces of Interactive Content


button directed the contact to continue to finish the lead gen process in Eloqua. As contacts were cookied in Eloqua, the Eloqua form pre-populated their details. Note: With SnapApp’s new advanced Eloqua integration , this type of cookie-ing behavior is possible without directing to an external Eloqua form. 1,564 YouTube Views. Content loading. Cool!).

What is Responsive Design?

It's All About Revenue

by Jesse Noyes | Tweet this Today’s guest post comes from Richard Hill , VP & Practice Lead, Marketing Automation at Eloqua agency partner Quarry Integrated Communications , and co-author of “The Savvy Marketer’s Guide to Responsive Web Design”. Share some of these assets about Responsive Web Design with your colleagues: this Topliners post , this Guide , and this YouTube video.

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Content Marketing Trends Taking Us into the Future

It's All About Revenue

“I already have a YouTube channel!”, While YouTube is a powerful destination site that’s absolutely critical to your content strategy, videos embedded on your site contribute to your SEO and site authority as Google’s Hummingbird actually prioritizes video as quality content and serves up video on results pages with a higher frequency. Content Marketing

3 Ways to Integrate Video into Email Nurture Campaigns

It's All About Revenue

It will cut down on incoming support requests, and if your explainer video is part of a YouTube channel or video hub featuring other support videos, may encourage your customers to explore other help videos along the way. Ways to Integrate Video into Email Nurture Campaigns is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Share an interview.

Video 95

Video Marketing How-To: Scoring Leads With Video


First things first, you’ll need a system to handle the lead scoring – you can use a marketing automation platform like Marketo, Eloqua or Pardot, or you can set up lead scoring rules in Salesforce as well. The most basic lead scoring mechanism is tracking a video view – if you’re using YouTube you can generally set rules around when a viewer has clicked play, but you may not get data more granular than this. Hello, and welcome to another episode of Video Marketing How-To! This week I want to talk a bit about how you can score your leads with video marketing data.

4 Online Contests Worth Looking Over

It's All About Revenue

And with the advent of social media, increasingly contests feature Facebook, YouTube or Twitter. That’s why they host a yearly DoGooder video contest with YouTube where nonprofits and charities can submit the videos they have created that exemplifies their mission. Eloqua. Online Contests Worth Looking Over is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Digital Marketing Dockers Eloqua EmpireAvenue Facebook Facebook for B2B Facebook marketing online contests See3 social media marketing Under ArmourDockers.

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. It’s just over one year since I first spoke with Lytics *, which at that time was (accurately) calling itself a Customer Data Platform but had not yet released a beta version of its product.

How to Produce 269 (or more) Content Assets From a Single eBook

It's All About Revenue

You could create a series of videos to share on YouTube and embed in blog posts or emails. How to Produce 269 (or more) Content Assets From a Single eBook is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. This year, research reported that creating enough content was the number one challenge for B2B content marketers. Let that sink in. Seriously.

Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11

It's All About Revenue

He introduced Service Cloud with Chatter Service , which makes it possible for a service agent to access every platform a customer is using including Twitter, Facebook, YouTube, etc. Disclosure: Eloqua and have a variety of customer/vendor, sponsorship and other arrangements between the two companies.). Marc Benioff. “There’s a social divide,&# he said.

3 Questions You Should Ask About Your Content Marketing Strategy

It's All About Revenue

To make the most of your content marketing efforts, consider the following: Showcase your content on multiple channels – blog, LinkedIn, Facebook, YouTube, podcasts. Questions You Should Ask About Your Content Marketing Strategy is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Kaila Garrison | Tweet this. How will I measure success?

37 reasons that video content is king


Eloqua ). 61% of B2B marketers leverage YouTube to extend the reach of their messaging and brands (Forbes). 16% of YouTube videos are embedded, linked or shared on Tuesdays between 11 a.m. million business-oriented search queries in YouTube every week (SEO Hacker). 700 YouTube videos are shared on Twitter every minute. YouTube ). Over 60 hours of videos are uploaded each minute on YouTube. YouTube ). YouTube). comScore). 2 nd  largest search engine after Google is YouTube. Image via CrunchBase. Source:  MarketingSherpa ).

Video 40

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube and Google+. INCONTACT : A call center software company, trained half their team to learn and engage with customers through Social Selling using LinkedIn and the marketing automation software, Eloqua. Is it harder or are we not looking hard enough?

5 B2B Brands That “Get” Storytelling

It's All About Revenue

Just check out the views on its YouTube video of testing a rejected takeoff. Be sure to register now and bring your questions! 5 B2B Brands That “Get” Storytelling is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Jesse Noyes | Tweet this Corporate storytelling is nothing new. But examples of brands doing it well are harder to find. Cisco.

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. As 2015 draws to a close and 2016 draws near, it sure feels like we are entering into a veritable golden age of digital marketing, at least for larger businesses. Let me explain. Small Business Rules. million.

Some Key Differences Between Mad Marketing TV and Marketing Made Simple TV

Fearless Competitor

Mad Marketing TV was a weekly online TV show that posted to YouTube and the Act-On Software blog. wanted to capture as many eyeballs as I could, so I found a lot of sites would carry the show, like,,,,, B2BMarketingZone, AllTop, SlideShare, YouTube, Vimeo, and sometimes

5 Tips for Creating Effective B2B Marketing Videos

It's All About Revenue

YouTube garners around 4 billion views daily. Tips for Creating Effective B2B Marketing Videos is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by contributor | Tweet this Today’s blog post comes courtesy of Phil Donaldson , Director of Marketing at PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. Now, that’s efficiency!

Video 117

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

How can you make sure your videos are standing out when 60 hours of video are uploaded every minute and over 4 billion videos are viewed a day on YouTube ? Eloqua: What is Revenue Performance Management? According to Eloqua’s PR firm, SHIFT Communications, Eloqua and JESS3 tried to blur the lines between art and marketing with this video (shown below).

Sales Lead Generation: The Hub and Spoke Marketing Approach

Fearless Competitor

This is why people like Joe Chernov, head of content for Eloqua is so high on Slideshare.). Blog articles, social media, pay per click, YouTube videos, Slideshare presentations, and links on your website all can drive people to that landing page. Hub and Spoke Marketing Plan from Find New Customers, Inc. By focusing on a single buyer problem at a time, you have the focus you need to get results. Don’t confuse buyers with complexity. Keep it simple. With a good landing page and Call to Action, you have a strong offer. Nurturing and Scoring Leads. This is why we recommend it.

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