Digital B2B Marketing

MAY 21, 2013

Led by Eloqua (now part of Oracle) and Marketo (with a very successful IPO last week), today marketing automation companies are collectively worth billions. Marketing Technology eloqua marketing automation marketo' Just because it is a more more powerful solution doesn’t mean it is necessary or advisable.

Marketing Management 100

Marketing Management Marketing Automation Services Marketing Automation Automation 100

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. I’ll assume the Eloqua integration is most interesting to readers of this blog. Basically, it lets Bizo read audience segments created by Eloqua.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Tomorrow People

MARCH 13, 2018

We appreciate it’s less fun than planning campaign concepts and writing marketing messages — but to get the most out of your agency relationship , make sure you’re up to snuff with the analytics. Hubspot, Eloqua, Marketo, and Pardot consultancy, setup and configuration. Share what you’re doing with other agencies. Marketing automation.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

KoMarketing Associates

AUGUST 23, 2016

SAP is writing a story on social to build emotional connections and positive associations with the brand. As shown above, Eloqua took the right approach in updating their old LinkedIn Company Page to point users to the new location. Be Nerdy, Yet Relatable. Make Sure Your Audience Can Find You. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Zoominfo

MAY 9, 2022

If you’re writing emails and sending them manually, your ability to execute on that workflow is limited by the amount of people you have working on your team,” says Michael Maimone, head of sales for Chorus, Chat, and Engage at ZoomInfo. There’s no functional parity between sales automation tools and marketing automation tools.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Atomic Reach

FEBRUARY 7, 2019

In 2014, Top Rank Blog reported that 64% of B2B marketers outsource their writing, a time consuming portion of the content creation process. After all, Kapost and Eloqua's Report on Content Marketing ROI proves that c ontent marketing gets three times more leads than paid search advertising.

Paid Search Agency 102

Paid Search Agency Advertising Agencies Content Marketing Eloqua 102

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. He started writing the blog before they even wrote their first line of code for Engagio, which has served as the foundation for their success this early in the game.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

B2B Memes

DECEMBER 15, 2011

These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company. Eloqua is clearly not a traditional outlet for journalism. Reporters (or journalists) know how to do this, and that’s why Eloqua came to me.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Marketing Traction

JULY 9, 2014

B2BMarketing.net’s PDF report features British Gas’ use of video and web content in their marketing, Networks First low-budget dinosaur videos ( watch an example here ), Scotsman Ice Systems increasing B2B sales by creating consumer buzz with their B2C social media (watch their YouTube video on Nugget ice here ), consulting firm Bluewolf (..)

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. People seem to like my writing: contentrulesbook.com annhandley.com. Reston, VA – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

LeadSloth

APRIL 29, 2009

Recently, they are writing more posts, and some good ones too! Eloqua Marketing Insights and Digital Body Language. For Eloqua I’m following two blogs. He writes in-depth posts on Marketing Automation best practices. In alphabetical order: ActiveConversion B2B Marketing Blog. This is my new discovery.

Demand Generation 100

Demand Generation Marketing Management ReadyContacts Marketing Automation Services 100

Onalytica B2B

JANUARY 8, 2019

In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results. I enjoy writing on a variety of B2B topics. I also began working with CRM systems to enable database marketing efforts and lead results analytics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. The interface lets users set up the flows, rules, and actions without writing programming code or scripts, usually by completing templates made up of forms with drop-down lists of possible answers.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

markempa

FEBRUARY 16, 2011

When writing I try and ask myself, “Will this be fun to read? The important thing is not to forget that I am writing for people, not just suits.”. – The Last Blog Post: The 4 Metrics That Matter by Jesse Noyes, Eloqua. . – The Last Blog Post- What Marketers can learn from The Last Lecture by Maria Pergolino, Marketo.

Eloqua 120

Eloqua Blogger PR Marketo 120

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. And I think the attention is well deserved. Until The Blog Tree.

Eloqua 120

Eloqua Blogger PR Forrester 120

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. Click To Tweet. The ROI speaks for itself. Get to Work.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

NuSpark Consulting

AUGUST 23, 2018

With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Guest Blogging. Goal Assessment. Of course, you don’t just want leads.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Marketing Insider Group

JULY 28, 2015

Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. As a founder at Eloqua, Steve is one of the pioneers of the first great wave of Marketing Automation. As Chief Content Officer for MarketingProfs, Ann Handley is clearly one of the most respected leaders in the industry. Tom Webster.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more. .&#

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

JULY 12, 2016

7) Oracle Eloqua. 6: The 24 Best Online Writing Tools and Apps. #7: The free version gives an unlimited number of client contacts and organisations, but is limited to two users, and 100 emails per month.” ” — 201 Digital. Pricing: $89 per month plus $22 per user. Showcase reviews: 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Convince & Convert

JULY 2, 2014

Before starting Influitive, a platform designed specifically to serve as a hub for companies to house their advocate marketing programs in, he started Eloqua, which was acquired by Oracle two years ago. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. As someone who’s spent quite a bit of time and, I want to get back and talk about the Eloqua days as well. The Eloqua experience conferences, there aren’t very many conferences I go to where you see more hugs than hand shakes.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. What’s your biggest challenge as a B2B marketer? Lead Generation'

B2B 120

B2B Landing Pages Leads Lead 120

The ROI Guy

AUGUST 27, 2018

As well, this marketing team smartly uses quarterly data mining reports and aggregated customer responses to write research reports, marketing white papers providing proprietary insights and sentiment on the business goals, challenges and risks responses.

Marketing Automation Services 55

Marketing Automation Services Ideal Customer Profiles Tools Peer-to-peer 55

Litmus

JUNE 4, 2021

The code editor on the left is where you write HTML and CSS for an email. We currently offer a number of popular ESPs with which to sync, including Salesforce Marketing Cloud, Mailchimp, Campaign Monitor, Acoustic Campaign, Marketo, HubSpot, Pardot, and Eloqua. It has a lot of features built-in to make development as easy as possible.

Enterprise Management 105

Enterprise Management Template Work Management Marketing Management 105

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using ( Marketo , Eloqua , HubSpot , Act-on , Autopilot , etc.) Eloqua does this merging based on ASCIIbetical order for instance. Data management.

Lead Management 40

Lead Management Lead Ranking De-duplication Lead Scoring 40

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. Comments after the fold.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Users who wanted to do this would need to write conditions for each step that exclude conditions for previous steps. The company gave me a brief preview of the App Marketplace back in May, when the public beta had just launched.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Directive Agency

APRIL 21, 2023

He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. That curiosity has often led him to the voice of the customer, which he leverages in his day job as a demand gen marketer and writes about on his site, B2B SaaS Reviews.

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Vidyard

JANUARY 21, 2013

Developed Video time scheduling Created a Partnership with Eloqua and open sourced the Ruby Eloqua Wrapper Updated Brand Watermarking so you can brand your videos This move wouldn’t be complete without a housewarming party ! She looks after Vidyard’s Marketing strategies, with a particular love for writing.

Eloqua 51

Eloqua Advertising Agencies Video Marketing Twitter 51

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. Headlines templates: As a content manager, I write a lot. Sometimes said writing feels repetitive. Journaling: Again, I write a lot, whether blog posts or eBooks.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. Infusionsoft : I spoke with them just yesterday, and there’s nothing preventing me from writing about them in detail except that I do like to sleep occasionally. Maybe next week. [I

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40