Customer Experience Matrix

FEBRUARY 21, 2014

Equally helpful to me personally, it reinforced my intention to write about Bizo and DemandBase, both of which have recently briefed me on their latest product extensions. This is a major extension beyond traditional marketing automation, which works mostly through email to known prospects. Other partners will be added over time.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

AUGUST 2, 2012

Coincidentally, I was already planning to write today about industry financials. For companies like Eloqua and its competitors, there are really two big financial questions: how fast can they grow, and how can they become profitable? Still, this suggests that Marketo might be able to fetch a higher price than Eloqua.

Marketing Automation Services 120

Marketing Automation Services Vendors Comparison Marketing Automation 120

KoMarketing Associates

AUGUST 23, 2016

SAP is writing a story on social to build emotional connections and positive associations with the brand. Marketo takes a very unique approach to LinkedIn when compared to what other B2B brands are doing, and it seems to be working well. Why would someone want to work with your company? Be Nerdy, Yet Relatable. Final Thoughts.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Where did they come from? I have to do that.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Onalytica B2B

JANUARY 8, 2019

Bio: I’m VP of Marketing Performance at Heinz Marketing, where I’ve worked the last 6 ½ years. I have worked in B2B marketing, sales and alliance management for 25 years. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

B2B Memes

DECEMBER 15, 2011

For journalists, who face ever-diminishing opportunities with traditional publishers, does working for a brand mean they must give up their identities as journalists? These questions came to mind yesterday when I read about the one-year anniversary of the hiring of journalist Jesse Noyes by Eloqua, a marketing automation company.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

Convince & Convert

AUGUST 27, 2015

Jon Miller was one of the founders of Marketo, a successful marketing automation software company along the same lines as Infusionsoft, Eloqua, and Hubspot. He started writing the blog before they even wrote their first line of code for Engagio, which has served as the foundation for their success this early in the game.

Top of Funnel 137

Top of Funnel Personalization Content Marketing Eloqua 137

B2B Marketing Traction

JULY 9, 2014

Your audiences want it, your competitors are probably not doing it, and, there’s proof that digital marketing works for B2B companies. …to digital marketing, that is. The digital marketing success stories keep getting told as more and more B2B companies are getting on board.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100

Customer Experience Matrix

OCTOBER 29, 2015

Integrations with Oracle Eloqua , HubSpot and Salesforce Pardot are planned by end of this year. Openprise works by connecting data sources, which are typically lists but sometimes API feeds, to “pipelines” that contain a sequence of if/then rules. Of course, the value of such a system depends on the actual actions it makes available.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Ranking 120

Marketing Insider Group

JULY 28, 2015

Simon was working at the most famous ad agency when he realized that one account would do a fantastic job while another couldn’t tell the story right – even when the same people were on both accounts. Listen to Ann some of the background and stories covered in her latest book, Everybody Writes. Simon Sinek: Start With Why.

Paid Search Agency 100

Paid Search Agency Lead Ranking Salesforce.com Eloqua 100

Marketing Insider Group

JANUARY 24, 2013

Write articles, share knowledge and make connections. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies. People seem to like my writing: contentrulesbook.com annhandley.com. We make ideas work.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

markempa

DECEMBER 15, 2010

If you’re a follower of marketing and sales blogs beyond just this one, you’ve probably noticed all kinds of blogs and tweets sprouting up today around The Blog Tree , just released by Eloqua and JESS3. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

Eloqua 120

Eloqua Blogger PR Forrester 120

NuSpark Consulting

AUGUST 23, 2018

Or is it just busy work? With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. Then you quantify the number of leads generated using your marketing automation software, such as Marketo, Pardot, Eloqua or HubSpot. Guest Blogging. Goal Assessment.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

Webbiquity

AUGUST 12, 2012

In the foreword to Revenue Engine: Why Revenue Performance Management is the Next Frontier of Competitive Advantage by Steve Woods and Alex Shootman, Eloqua CEO Joe Payne writes that “This is not a book about marketing. It’s not about sales. This is a book about the only thing that matters: revenue.”

Work Management 100

Work Management Marketing Management Marketing Automation Services Eloqua 100

ClearVoice

JUNE 17, 2019

You’ve considered many variations of a creative career, from writing scripts to being a social media coordinator to being a professor. According to a 2017 study generated by Kapost and Eloqua , content marketing produces three times more leads than traditional marketing. What’s it like to work in content marketing.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Convince & Convert

JULY 2, 2014

Image via BigStockPhoto.com Yesterday I wrote a case study post on ReadyTalk and how they worked with Influitive to work with all of their happy customers to market their brand. Monitor the social world and invite people who write about you on LinkedIn, Facebook, Twitter, etc.

Brand Identity 160

Brand Identity Branding WOMM WOM 160

Webbiquity

SEPTEMBER 1, 2010

Writing that “The most productive PR path…is a blended approach to social and traditional media,&# Len Stein offers a quick but valuable process for obtaining and promoting old and new media coverage using multiple tools like social bookmarking sites, internal company distribution, your own website, marketing emails and more.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Heinz Marketing

FEBRUARY 26, 2018

Most recently she spent 9 years at Eloqua in customer success and global market readiness roles. That business model really has given a seat at the table to those folks that actually work with the customers day in and day out, because we have to earn their business every day. Their barrier to leave is very low. Jocelyn: Absolutely.

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46

Litmus

JUNE 4, 2021

When you see your email, hover over the name of the email and select Builder to open up Builder and get to work! The code editor on the left is where you write HTML and CSS for an email. We’ll see how this works in the next article in the Litmus Builder Essentials series. Navigating Builder.

Enterprise Management 104

Enterprise Management Template Work Management Marketing Management 104

KoMarketing Associates

NOVEMBER 13, 2013

According to a study sponsored by Eloqua, the biggest challenge for B2B marketers is generating enough high quality leads. How do I show that what I’m doing is working? Hi writing has appeared in Search Engine Journal, Mobile Marketer, Direct Marketing News, Social Media Examiner and Target Marketer. Demonstrating ROI.

B2B 120

B2B Landing Pages Leads Lead 120

Directive Agency

APRIL 21, 2023

Buyer intent data can work well for software and tech companies with higher average contract values (ACVs). However, the math on directories doesn’t work for every company. He has over 10 years of experience in the B2B tech industry at companies like Eloqua, Influitive, and PartnerStack. use a number lower than they suggest).

Peer-to-peer 59

Peer-to-peer Work Management Marketing Management Cost Per Click 59

Heinz Marketing

MARCH 15, 2018

How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). You can catch up on everyone we’ve featured so far in the “How I Work” series here. Get tips on productivity, work-life balance and a lot more. First thing you do when you come into work?

Work Management 75

Work Management Full Circle Insights Planning Marketing Management 75

Kapost

MARCH 13, 2017

Without marketing automation tools like Marketo or Eloqua, teams wouldn’t be able to segment, target, or track leads at scale. Instead, we ended up forgetting work in our backlog and piling on additional projects that weren’t vetted or well-thought-out. Headlines templates: As a content manager, I write a lot.

Creativity 54

Creativity Product Eloqua Enterprise Management 54

The Point

DECEMBER 6, 2010

Eloqua’s “Juan Eloqua” Campaign: Email Creative at Its Best. Instead, write the title with Google in mind – that is, imagine that the person is seeing no more than a search result, with no other context – not who you are as the author, what your blog is about, or the content of the actual post. If not, you still have work to do.

Lead Gen 100

Lead Gen Webinar Metrics Salesforce.com Eloqua 100

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. What inspired you to write about h olding the sales hustle? It’s not working. It is not going to work. Sure thing. A few decades.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

Rev

MAY 21, 2018

If you have a marketing automation platform — like Marketo, Oracle Eloqua, HubSpot, or Pardot — then you are probably using intent data. If you read an article on how to write better email subject lines, does that mean you are looking for a new marketing automation platform? First, what is intent data? The Intent Data You Already Use.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

Lead Management 40

Lead Management De-duplication Lead Ranking Lead Scoring 40

Capstone Insights

OCTOBER 1, 2017

Please view this as a general list; some of these points will be more or less pronounced depending on the marketing automation platform you’re using (Marketo, Eloqua, HubSpot, Act-on, Autopilot, etc.) Eloqua does this merging based on ASCIIbetical order for instance. lead score change, status value change, or any field value change).

De-duplication 40

De-duplication Lead Ranking Lead Management Work Management 40

Cintell

NOVEMBER 9, 2015

Prior to ANNUITAS Erika was the strategic and partner accounts and event manager at Eloqua. She loves to write and develop content from ideation, development, production, to promotion. I worked on developing our buyer personas and learned a great deal about our buyers. Buyer personas are: A big priority.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

SWZD

SEPTEMBER 11, 2019

Michelle studied journalism at university, and after graduation got her first internship in public relations where her writing skills were utilized. They worked together at Marathon Technologies , and Brian later recruited her into the next company he went to, Imprivata. Background and Career.

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Televerde

NOVEMBER 12, 2019

However, much like bots writing content, marketing technology hasn’t gotten to the point of replacing humans… yet. If you don’t have access to predictive technologies, it’s time to roll up your sleeves and do the work manually. That’s when you need to go out and do some detective work.

Marketing Automation Services 40

Marketing Automation Services Marketing Prospects Marketing Automation Ideal Customer Profiles 40

SnapApp

OCTOBER 28, 2016

In This Issue: How to Defeat Your Most Dangerous Writing Habit. How to Defeat Your Most Dangerous Writing Habit. While marketing and sales work hand-in-hand, they are two very different concepts that require two very different methods. Marketing vs. Selling: Defining the Two for Better Training and a Better Customer Experience.

Eloqua 48

Eloqua Banners Training Creativity 48

Customer Experience Matrix

JULY 10, 2013

I only mention this because I’ve recently been looking at a lot of new (to me) vendors and haven’t been able to write about many of them. You can also think of Optify as having worked its way down from the top of the funnel (SEO) to the middle (marketing automation) and towards the bottom (CRM).

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. What I realized while writing my posts on Marketo and Genius.com is that you can’t view the individual campaigns in isolation. But it turns out that those posts served a purpose beyond procrastination.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

TrustRadius Marketing

JUNE 19, 2019

Here’s the list of the Marketing Automation products featured in the guide: Adobe Campaign Oracle Eloqua Marketo Pardot Act-On HubSpot SharpSpring. Got a tip for your peers based on your own experience with Marketing Automation software, or want to write a review of Marketing Automation platform you helped purchase?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Marketing Automation 40

Customer Experience Matrix

DECEMBER 8, 2011

Social platform integration: using native features of the social platforms by writing to their APIs. This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Marketing Insider Group

DECEMBER 22, 2011

I try to follow as many really interesting people who write about (or simply share) interesting stuff in the world of B2B Marketing. And when I see a topic that I think I could cover in a new or fun or exciting way, I write about it. I never write more than a day or two ahead. Do you want to write brilliant blog posts?

B2B Thought Leadership 100

B2B Thought Leadership Paid Search Agency Forrester Social Media 100