LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. And when you’re doing that, people start paying attention and the word-of-mouth starts spreading. Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We We use 36 different apps to help our business – 36!,”

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. And when you’re doing that, people start paying attention and the word-of-mouth starts spreading. Mark Organ, the head of the advocate marketing company Influitive, nodded his head in agreement. “We We use 36 different apps to help our business – 36!,”

Lead Scoring 40

Lead Scoring Lead Ranking InsideView Account Based Marketing 40

markempa

APRIL 18, 2007

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. But getting back to our category, we are often compared against Eloqua and Manticore. We generate, score and manage leads to sales completion and integration with Salesforce.com.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Webbiquity

OCTOBER 27, 2015

HubSpot , Marketo , Eloqua , Pardot , Genoo , etc.). The single most powerful and cost-effective form of marketing in existence is customer word-of-mouth (or word of mouse ) advocacy. Marketers in mid-sized companies usually have marketing automation software installed (e.g., Optimize the customer experience.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Customer Experience Matrix

SEPTEMBER 23, 2009

demand generation vendors: Eloqua , Silverpop , Marketo , etc.) In cases such as word of mouth programs, this was even the primary objective. Marketing automation vendors and in-house IT groups see the same future and recognize the threat to their own positions. Thus, the business-oriented marketing automation vendors (i.e.,

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Atomic Reach

MARCH 7, 2019

After all, a study by Kapost and Eloqua in 2017 states that content marketing gets three times more leads than paid search advertising. Ironically, 88% of respondents said referrals or word of mouth was the primary way clients were finding out about these digital agencies. Were they using their own content to generate leads?

Paid Search Agency 91

Paid Search Agency Advertising Agencies Marketing AI Ad Agencies 91

Online Marketing Institute

JULY 31, 2009

I hadn’t seen the product in a while and was impressed with the UI improvements the Eloqua team has produced. With these changes, I see Eloqua – like many of the other firms I mentioned in my prior post – moving the B2B marketing conversation ahead in an important direction.

Lead Ranking 40

Lead Ranking Lead Scoring Enterprise Management Work Management 40

Heinz Marketing

OCTOBER 29, 2018

I mean, if you have an event that develops a good reputation where people come back and they say “I have to go to that again because it was a great experience, there was great content, there was great networking,” I mean that alone and the word of mouth of good events can certainly help. I’m really excited to be here.

Top of Funnel 61

Top of Funnel Work Management Enterprise Management Conference 61

Inbox Insight

NOVEMBER 13, 2018

Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Joe Chernov , director of content marketing at Eloqua, says: “Here’s an unpopular answer: You have to earn it.”.

Paid Content 52

Paid Content Top of Funnel B2B Marketing Content Marketing 52

Online Marketing Institute

JULY 31, 2009

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. My point: B2B marketers are looking elsewhere for help generating demand.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Metadata

MARCH 16, 2021

And prior to Pendo, I had run the content programs at Eloqua, going back several years, and HubSpot a few years later and some smaller startups peppered in between. Joe Chernov: At Eloqua, we prep walked Megan Eisenberg, a very prominent CMO now, to every single event. Megan Eisenberg had Eloqua handlers with her at all times.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Referral Rock

OCTOBER 30, 2019

Other popular digital marketing tools in this category: Autopilot, Marketo, Pardot, Eloqua. They are easy ways to use word of mouth to improve your overall reputation and expand your reach. Improve your sales performance with detailed reports and insights, all with a few simple clicks.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69