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3 common phrases in B2B marketing ‘trends’ that mean absolutely nothing

Ledger Bennett

“The phrase, ‘Emperor’s new clothes’ has become a standard metaphor for anything that smacks of pretentiousness, pomposity, collective denial, or hollow ostentatiousness”. Other blogs that may interest you. Quick Wins: Choosing Your Keywords July 11, 2018 In the digital world, keywords play a role in almost everything.

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Marketing automation is not marketing strategy

Biznology

(Photo credit: Wikipedia). Eloqua, too, makes a strong case for strategy in its guide, “6 Pitfalls to Avoid in Your Marketing Automation Journey,” which contains the important reminder to avoid putting “too much focus on technology, and not enough focus on buyers.”. This worries me.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

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What’s Behind the Resurgence for Account-Based Marketing

LeanData

(There’s a good background story about it on Wikipedia.). However, in today’s new work climate, the upswing and abundance of advanced B2B marketing and sales technology has enabled companies of almost any size to be account-centric.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Eloqua Experience 2010 , October 20, 2010 This week I attended the Eloqua Experience, Eloqua’s user conference in San Francisco. The big news of this event is the launch of Eloqua 10. They are raving about Eloqua 10.