Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

Vidyard

JULY 21, 2017

Building a call to action can be as simple as prompting viewers to “download our white paper” or as strategic as including a contact form at the end of a video. This applies to YouTube annotations , and Vidyard’s calls-to-action. Capture new leads with forwarded emails. Well, the same functionality will apply.

Email Marketing 102

Email Marketing Video Marketing Campaigns Top of Funnel 102

Kapost

MARCH 17, 2017

From blog post to webinars to random white papers, everything needs to be pulled together into one central system. Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). For example, are you switching from Marketo to Eloqua? Is your blog moving to a new CMS?

Enterprise Management 70

Enterprise Management Webinar Metrics Paid Search Agency Marketing & Strategy 70

Vidyard

FEBRUARY 4, 2014

Unlike YouTube where you merely know how many people are watching, once you gate your video content, you’ll be able to attach identity to viewership and nurture your leads more effectively based on their video viewing history. Try YouTube Annotations A good free way to prompt viewers to take action is with YouTube annotations.

Top of Funnel 63

Top of Funnel Video Marketing Lead Scoring Lead Ranking 63

Vidyard

NOVEMBER 18, 2016

We know whether it’s an eBook or a white paper, or case study, the people consuming the content are trying to answer the question “What’s in it for me?” This is something that digital publishers do really well, including sites like Netflix and YouTube. It really gets to the point and doesn’t use fluffy words.

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Vidyard

APRIL 4, 2014

Promote your epic content pieces Larger content offerings like gated eBooks and white papers take a lot of effort to produce and, as valuable pieces in your marketing mix, you should extend their lifecycle for as long as possible. Best Buy uses YouTube annotations to do this in each of their how-to Geek Squad videos.

Landing Pages 52

Landing Pages Youtube Eloqua Sales Qualified Leads 52