Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Webbiquity

NOVEMBER 10, 2020

Both vendors and buyers use demos and vendor/product websites. They do need to interact with sales professionals to decide between Oracle (Eloqua) and Marketo. For these buyers, the most important factor when evaluating products on a review website is the review content (i.e. Review Sites Are Important (Usually).

Enterprise Management 295

Enterprise Management Sales Management Work Management Marketing Management 295

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. HOW DID YOU GET TO BECOME AN EXPERT IN MARTECH?

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 143

Leadspace

MARCH 22, 2023

Basic or advanced profiling tools populate profiles with various types of firmographics and technographics such as company revenue, size, industry, sub industry, region, ownership, website technologies, installed base technologies, expertise, and specialties. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Bound360

JANUARY 18, 2018

Welcome to our six-part series on building a successful website personalization strategy. Partner examples: Marketo, Eloqua. In this multi-part blog series, we’ll break down each of these five critical elements to building a website personalization strategy. We will publish a new post each week.

Website Personalization 49

Website Personalization Bombora Personalization Marketing Websites 49

Biznology

JANUARY 19, 2018

Michael Brenner was SAP ’s pioneer in developing the powerful Internet marketing strategy of building a website community to serve the information needs of top-of-the-funnel business buyers, to generate leads and “own the category.” So that sales people can operate in an environment where prospects say, “Oh yes, I’ve heard of you.”

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

Digital B2B Marketing

AUGUST 26, 2013

LinkedIn, in quite a departure, is showing right on the homepage the company websites you have visited. The video below is a short screen capture showing how Eloqua and Demandbase were added to the recently viewed block on my homepage after visiting their websites, not just LinkedIn company pages.

Linkedin 100

Linkedin DemandBase Eloqua Privacy 100

Golden Spiral

NOVEMBER 8, 2018

Websites need to be overhauled every two years. Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now. We now say, “Maybe you need a new website.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Martech

DECEMBER 12, 2022

The best practice is to create two or three web form templates you can reuse across all of the forms on your website. You can use these for resource downloads, for contact sales requests, for starter trial requests, registering for a webinar, or any other type of content that someone would access from your website. Get MarTech!

Marketing Automation Services 97

Marketing Automation Services Marketing Automation Automation Optimization 97

PathFactory

AUGUST 11, 2021

In a recent blog post, Oracle shared how their marketing team uses PathFactory to accelerate their Oracle Eloqua nurtures, optimize content delivery and engagement on specific product segments of their website, and improve their understanding of insights such as which content assets are performing and which accounts are viewing content.

Digital Transformation 105

Digital Transformation Eloqua Content Account Based Marketing 105

Zoominfo

OCTOBER 28, 2018

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. They recognized that companies running Eloqua tend to have a certain level of technical sophistication, and are usually big enough to be able to afford premium enterprise systems.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

ClearVoice

APRIL 14, 2023

For example, they can help figure out how well content is: Generating leads Boosting website traffic Improving brand awareness Converting leads to paying customers Getting visitors to view, download, or share specific content Effective use of KPIs also provides a way to measure progress and communicate success to stakeholders.

Marketing Strategy 103

Marketing Strategy Marketing & Strategy Content Marketing Work Management 103

Leadspace

MAY 2, 2023

Have these individuals been on your website? This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). Now let’s move on to the final step to optimizing your Revenue Radar – determining and prioritizing the specific people to pursue.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

PureB2B

MAY 30, 2022

For instance, your business might find that your biggest clients are using marketing automation software like Marketo or Eloqua. The enterprises that use Marketo and Eloqua are usually large, with tens or hundreds of thousands of contacts, plentiful resources, and lots of technical know-how. Identify high-potential clients.

Marketing Automation Services 62

Marketing Automation Services Account Based Marketing Enterprise Management Work Management 62

SendinBlue

AUGUST 24, 2020

The Sendinblue Tracker lets you track visitors exploring your website and add them to marketing workflows based on their onsite behavior. Advanced insights mean you can track activity on your website to better understand visitor behavior and trigger automations. Both include 500 contacts.

Marketing Automation Services 86

Marketing Automation Services Enterprise Management Marketing Automation Automation 86

Valasys

FEBRUARY 19, 2024

By merging this data from various touchpoints, including, email interactions, website visits, and social media engagements, CRM systems offer valuable insights into your target audience preferences, customer purchase history as well as lifetime value. CMS platforms help in creating mobile-friendly, user-friendly websites.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Webbiquity

AUGUST 18, 2020

Functionality includes attendee registration pages and management, email reminders and follow up, sponsor spaces, trivia and puzzle games, social media integration, presentation tracks, surveys, branding, real-time analytics, and integration with Eloqua, Marketo, Salesforce, Pardot, and HubSpot. Pricing: starts at $25,000.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

The Point

APRIL 8, 2015

The report is available as a free download from the Spear Website. B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot'

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Automation Services Marketing Automation 100

Everything Technology Marketing

FEBRUARY 26, 2013

The most effective lead generation tactics used by marketers: Company website, email marketing and SEO. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers. Eloqua’s customers include AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

KoMarketing Associates

AUGUST 23, 2016

There are a variety of options for marketers to consider when merging, but I recommend updating the old Company Page with the correct website link, up-to-date description, and other details to ensure that your audience knows where to find you. As shown above, Adobe has created separate LinkedIn Showcase Pages to segment their products.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

TrustRadius Marketing

JANUARY 8, 2020

Oracle Eloqua. Oracle Eloqua is a marketing automation platform designed for enterprise B2B companies. Oracle Eloqua seeks to unite marketing and sales pursuits with highly integrated lead management. Customers consistently say that Eloqua’s visual campaign canvas and automation capabilities are great.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

Content4Demand

OCTOBER 16, 2020

Their marketing team uses the Triblio Orchestrator to automatically aggregate various sources of intent data—everything from website engagement to third-party buyer signals and CRM activities.

Account Based Marketing 119

Account Based Marketing ABM Multi-Channel Trigger Marketing 119

NuSpark Consulting

AUGUST 23, 2018

With guest blogging, you’re writing articles that you plan to publish on other organizations’ websites. One of our client’s guest blogging objectives is to generate increased organic traffic to their website that will convert into leads. We’ll call them Company Z. This process helps to increase their web traffic in two ways.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Marketing Qualified Leads 100

The ROI Guy

AUGUST 24, 2018

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions.

Marketing Automation Services 45

Marketing Automation Services Lead Scoring Lead Ranking Interactive Marketing 45

Valasys

JULY 1, 2021

One can choose many goals such as: Generating more leads by increasing traffic to the website. With the help of B2B marketing automation solutions, marketers can place forms on landing pages, microsites, or on their website and can progressively collect information from visitors with each subsequent site visit. f) A/B Testing.

Enterprise Management 52

Enterprise Management Marketing Automation Services Marketing Management Marketing Automation 52

Zoominfo

MAY 9, 2022

Some prospects will say, ‘Well, we have HubSpot or MailChimp or Pardot or Marketo or Eloqua,’” Maimone says. Platforms such as ZoomInfo Engage also offer intent data , including such potential buying signals as prospects’ visits to specific websites, to further contextualize your reps’ calls and maximize the likelihood of a closed deal.

Marketing Automation Services 130

Marketing Automation Services Buy Enterprise Management Work Management 130

Ledger Bennett

APRIL 1, 2020

Chat Bots – deliver tailored recommendations to visitors on your website, closing the lead conversion gap. Appointment scheduling – Improve user experience and increase sales connection rates with digital appointment scheduling. Other blogs that may interest you.

Contacts 52

Contacts Eloqua Lead Ranking Touchpoints 52

Ledger Bennett

MARCH 25, 2020

Chat Bots – deliver tailored recommendations to visitors on your website, closing the lead conversion gap. Appointment scheduling – Improve user experience and increase sales connection rates with digital appointment scheduling. Other blogs that may interest you.

Contacts 52

Contacts Lead Ranking Eloqua Touchpoints 52

Marketing Insider Group

DECEMBER 20, 2012

At the time, David was working out some ideas for his soon-to-be best-seller Real-Time Marketing & PR and I was chief marketing officer at Eloqua. My own real-time vision had been shaped by my years as CMO at Eloqua, helping to build marketing dashboards for CMOs just like me. Real-time marketing was just getting started in 2009.

Eloqua 100

Eloqua Work Management Planning Marketing Management 100

Conversica

OCTOBER 9, 2018

Turning website visitors into customers is not an easy job. Sales enablement tools leveraging conversational AI, such as Conversica’s AI Assistant , can help improve lead scoring for leads in marketing automation software such as Marketo, Pardot and Eloqua, and are easily integrated with Salesforce. Always be testing.

Conversion Rate 59

Conversion Rate Email Marketing Marketing Management Marketing AI 59

Smarte

DECEMBER 9, 2021

For example, let’s say a website visitor enters a name and email address, and you badly need their phone number, lead data enrichment can do that for you. We offer native integrations with Salesforce, Marketo, Eloqua, and many other platforms. This is where data enrichment shines. Enrich any platform with SMARTe’s B2B data.

B2B 98

B2B API Eloqua B2B Sales 98

KoMarketing Associates

APRIL 11, 2013

Optify’s annual B2B Marketing Benchmark Report details the performance of the primary sources of traffic to B2B websites, extracted by analyzing over 62 million visits, 215 million pageviews and 350,000 leads from more than 600 small and medium-sized B2B websites. We plan on having some analysis on this report in the coming weeks.

Marketing Report 120

Marketing Report Research B2B Marketing BtoB 120

Marketing Insider Group

OCTOBER 11, 2011

According to Eloqua, we need a new training program and we need to re-visit the 4 Ps to keep up with the digital age… In another stroke a content marketing curation genius , Eloqua has created a training program for the new age of marketing that includes links to 56 amazing resources.

Eloqua 100

Eloqua Advertising Agencies Paid Search Agency Mobile Advertising 100

B2B Marketing Traction

JULY 9, 2014

At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. I used Timken Steel as an example at the time of good, integrated social media.

B2B Marketing 100

B2B Marketing Planning B2B Eloqua 100