Customer Experience Matrix
JUNE 29, 2011
You probably saw ExactTarget ’s June 13 announcement of its strategic partnership with Marketo and Eloqua ’s June 21 announcement of its new AppCloud marketplace for connectors with other systems. These will be joined over time by apps that add functionality within Eloqua itself. So it’s all good.
Customer Experience Matrix
NOVEMBER 16, 2010
Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Customer Experience Matrix
SEPTEMBER 1, 2010
150% MQLs to Sales Accepted Leads (SALs) nearly 75% 58% 29% SALs to Sales Qualified Leads (SQLs) nearly 61% 49% 24% SQLs to Closed Business 31% 23% 35% Incidentally, SiriusDecisions reported newer but very similar figures in the recent Neolane-sponsored Webinar 'Making the Business Case for Marketing Automation'. Statistics include: • 16.5%
Customer Experience Matrix
FEBRUARY 12, 2013
The most notable is Eloqua, which as a public company has to report its results. What really got me thinking about this was prepping for a Webinar I’ll be giving next Wednesday on the future of marketing automation ( register here ). So if you’re working in the industry, don’t circulate that resume just yet. million vs. 39.6
Customer Experience Matrix
FEBRUARY 4, 2009
My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. It shouldn't be hard to figure out which one suits you better. The system didn’t do landing pages or forms when I spoke with Fred, although he tells me it does now.
Customer Experience Matrix
FEBRUARY 26, 2009
offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. In case you're wondering about other vendors I track, Eloqua , Neolane and Manticore Technology all set up flow charts without embedding the small list-style campaigns.
Customer Experience Matrix
MARCH 23, 2011
You may I recently pointed out that Eloqua , Marketo and Pardot all have about half of their clients with under $20 million revenue (but I suspect very few under $5 million). So far, though, their focus has seemed more tactical (“how to run a Webinar”) than strategic (“optimize the customer lifecycle”).
Expert insights. Personalized for you.
120 
Let's personalize your content