Marketing Automation Vendor Consolidation: Lessons from History
Customer Experience Matrix
JULY 22, 2010
Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. A few might survive as independents serving the most sophisticated clients.
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