Poker Equity and Marketing II - Lead Equity Explained
Smashmouth Marketing
MARCH 19, 2009
The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. In this situation, a recent campaign is generating leads, but some of them (all from the financial vertical), according to the sales reps, are "terrible".
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