Technographics: 6 Reasons to Use Technographic Data
Zoominfo
OCTOBER 28, 2018
Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things.
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