Customer Experience Matrix

JUNE 30, 2010

It's one example of how vendors are now competing to attract new users. This will put substantial pricing pressure on vendors who, in many cases, are already struggling to reach sustainable margins. Other vendors – notably Pardot – have followed a similar cost-removal strategy. Here’s where the free system comes back into play.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

OCTOBER 17, 2012

Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. More specifically, it’s a major acquisition by a CRM vendor, helping to fulfill everyone's favorite prophecy that marketing automation and CRM will eventually merge.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Customer Experience Matrix

JULY 22, 2011

App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. In both cases, what’s really happening is the vendor has published APIs that make it easier for other vendors to build products that integrate with their systems.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

Webbiquity

JULY 12, 2016

Pricing: contact vendor. 7) Oracle Eloqua. In the company’s own words, Drip is “lightweight marketing automation that doesn’t suck.” Showcase reviews: SnapApp. 2) HubSpot. Google Review Count: 85,400. ” — 201 Digital. Pricing: $89 per month plus $22 per user. Showcase reviews: 201 Digital.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Webbiquity

FEBRUARY 13, 2010

Marketing automation systems—from vendors like Eloqua , Marketo , Genoo , Manticore and others—are great tools for moving prospective buyers along the path from interest to desire to action. But they’re just that: tools. Subscribe to the comments for this post? Seed this on Newsvine. Add this to Mister Wong.

Emarketing 100

Emarketing Marketing Automation Services Manticore Marketing Management 100

Customer Experience Matrix

MARCH 5, 2009

I spent a good part of yesterday talking with demand generation vendors about the usability scores I've been publishing all week. There might still be some others: two of the vendors haven't spoken with me, which could mean they agree with my ratings but, more likely, means they just haven't been paying attention. 9 Now what?

Lead Ranking 120

Lead Ranking Lead Scoring Demand Generation Work Management 120

Heinz Marketing

MARCH 29, 2018

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Here in her own words is how she gets stuff done. By Matt Heinz, President of Heinz Marketing. You might be surprised by their answers. How do you keep yourself calm and/or focused?

Work Management 82

Work Management Enterprise Management Marketing Management Paid Search Agency 82

Content Marketing Institute

MARCH 22, 2018

In other words, quality alone will never win; masterful content marketers exploit technology to maximize their investment in quality. Intel uses Eloqua for its email service provider (ESP), which allows it to map content consumption and behavioral actions to the content email subscribers receive based on actions and attributes.

Marketing Automation Services 108

Marketing Automation Services Work Management Marketing Management Paid Search Agency 108

Leadspace

NOVEMBER 16, 2015

For anyone attending—and even for those not attending but who still have an interest in predictive analytics—I thought it would be useful to revisit these five questions to ask vendors. (I’ve ” As with the evolution of any new technology space, vendors have started to stake their claim on these terms to carve out their niche.

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. And when you’re doing that, people start paying attention and the word-of-mouth starts spreading. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Scoring 53

Lead Scoring Lead Ranking InsideView Marketing Automation Services 53

Biznology

JUNE 17, 2013

About 65% of those who view a video click through to visit the vendor website, 50% look for more information and 45% report that they contacted a vendor after seeing an online video ad. Million words is the value of one minute of video according to Dr. James McQuivey of Forrester Research. (comScore and Nielsen ). YouTube ).

Video Marketing 80

Video Marketing Youtube Content Forrester 80

Markempa

NOVEMBER 13, 2018

So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers. So, my history before Nudge was Eloqua, in the marketing space, obviously, it’s a space you’re very familiar with, you’re working a lot with marketers.

Top of Funnel 52

Top of Funnel B2B Sales Eloqua B2B 52

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. And when you’re doing that, people start paying attention and the word-of-mouth starts spreading. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Ranking 40

Lead Ranking Lead Scoring InsideView Account Based Marketing 40

LeanData

SEPTEMBER 15, 2015

said Organ, who previously founded Eloqua. And when you’re doing that, people start paying attention and the word-of-mouth starts spreading. A record 160,000 customers, developers and vendors have gathered here for the four-day mega-event hosted by Salesforce – essentially taking over the city’s core.

Lead Ranking 40

Lead Ranking Lead Scoring InsideView Account Based Marketing 40

ViewPoint

MARCH 6, 2012

And nothing speaks louder than words when it comes to motivating sales: IDC says B2B companies’ inability to align sales and marketing teams around the right processes and technologies can cost them upwards of 10% or more of revenue per year. Joe Pulizzi, co-author of Get Content. Get Customers. Champion Content Marketing.

Buyer Personas 120

Buyer Personas Forrester Lead Ranking Peer-to-peer 120

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Lead-in copy “Explode six direct marketing myths&# doesn’t tell me much, poor choice of words (although ‘myths’ tend to get people to read). Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Ranking 40

Vidyard

JULY 7, 2016

When I first started working with marketing automation in particular, Eloqua was the 800-pound gorilla, there were a few other platforms out there like Apprimo, this little company called Marketo, and HubSpot was certainly doing some great things. Any tips for marketers just getting started with martech? What’s step one?

Sales Management 60

Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

InsightSquared

MARCH 29, 2018

Marketing automation vendors are being cornered by a monster of their own creation. That’s the conclusion of a new InsightSquared and Heinz Marketing report, titled “ Marketing Automation Platform (MAP) Satisfaction Survey 2018: Are Marketing Automation Vendors Still Meeting the Needs of Today’s Marketer?”.

Marketing Automation Services 184

Marketing Automation Services Marketing Management Vendors Marketing Automation 184

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. In other words, they should consider marketing transformation prior to marketing automation. Instead, you need to focus on solutions, since all vendors solve problems differently.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

Customer Experience Matrix

MARCH 29, 2016

In other words, journey orchestration makes it easier to coordinate customer treatments across multiple campaigns, which is one of the key problems with conventional marketing automation and interaction management approaches.** My blog post listed three vendors from the MarTech show: Pointillist , Usermind , and Thunderhead.

Work Management 120

Work Management Marketing Management Multi-Touch Attribution Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. I believe this is a key capability.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

PureB2B

MAY 30, 2022

In other words, B2B marketing is less about choosing the right lead generation channel or strategy than it is about using that channel or strategy in the right way. to start conversations, but give the prospect a chance to get a word in too. You will use different wording on a new lead than you would those about to convert.

Lead Generation 62

Lead Generation Work Management Paid Content Sales Qualified Leads 62

Customer Experience Matrix

AUGUST 25, 2016

Next up in this series on ABM sub-functions described in the Raab Guide to ABM Vendors : State-Based Flows. The Guide states: Vendors in this category can automatically send different messages to the same contact in response to behaviors or data changes. That's no accident. Either approach can be effective.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Vendors 120

Webbiquity

OCTOBER 27, 2015

Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper. So how can a B2B vendor stand out, and potentially create more sustainable competitive advantage? Those are vital benefits to be sure.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Marketing Automation Services 100

Heinz Marketing

SEPTEMBER 3, 2018

Honestly, in the exact same words you would use with “but”, you could say “and”, and you completely change the premise. And you, I’m sure, get pitched dozens of times a day, by the thousands of marketing technology vendors out there. I am a huge fan of improv. I still remember the Whose Line Is It Anyway?

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Biznology

JANUARY 29, 2014

In other words, marketing automation doesn’t work without strategy. Even the marketing automation software vendors themselves recognize the importance of strategy for their own success, as well as that of their clients. It can’t develop value propositions. I’m reminded of Mike Moran’s great book title, Do It Wrong, Quickly.

Marketing Automation Services 80

Marketing Automation Services Work Management Marketing Automation Marketing Management 80

ClickZ

MARCH 13, 2020

Account-based marketing evolved from earlier technologies including email marketing, and automation tools such as Pardot, Eloqua and Marketo. Parting words for B2B marketers. Then, last year, another of Terminus’ founders, Eric Spett, and myself published our second book, ABM is B2B.” I would say two things,” said Vajre.

Account Based Marketing 96

Account Based Marketing ABM Top of Funnel Enterprise Management 96

ViewPoint

FEBRUARY 27, 2014

In other words, marketing automation doesn’t work without strategy. Even the marketing automation software vendors themselves recognize the importance of strategy, for their own success, as well as that of their clients. It can’t develop value propositions. No way will it make the tough decisions among competing investment options.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Marketing Management 120

Customer Experience Matrix

AUGUST 23, 2009

Marketers and the vendors who support them are working feverishly to harvest the opportunities created by social media. Many demand generation vendors now offer something along those lines. In other words, social media must be managed like any other marketing medium.* But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

MARCH 2, 2009

(note: this is a slightly revised version of the original post, reflecting vendor feedback.) The only exceptions were a couple of cases where it seemed most fair to give a vendor half-credit. Since the actual scores for most items were 1 or 0, I simply added up the item scores to get composite scores for each vendor.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Market2Lead 120

Customer Experience Matrix

SEPTEMBER 23, 2009

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. Thus, the business-oriented marketing automation vendors (i.e., billion for Omniture.

Enterprise Management 120

Enterprise Management Analytics Work Management Marketing Automation Services 120

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Eric: The guys as Eloqua , I’ve read some of their content and they do a really good job about that. From Content to Customer by Eloqua & JESS3. View more presentations from Eloqua. You mentioned Eloqua at the beginning of the call. ” How about dinner and a movie first, right? They’re strategic, too.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

chiefmartech

OCTOBER 29, 2017

The 2011 marketing technology landscape was my first attempt at organizing vendors in the martech space. having acquired Eloqua, Responsys, Market2Lead, ATG, RightNow, Maxymiser, BlueKai, NetSuite, and Endeca ( plus many more not included on my 2010 proto-landscape). In other words, 62.5% during that same time frame.

Reachforce 61

Reachforce Market2Lead Eloqua DemandBase 61

Velocity Partners

NOVEMBER 13, 2018

Newly-minted words sound so… funny. A good name is unlikely to come from a random wander through the entire universe of words in the mother language. Every word carries a rich payload of connotations and implications. Every word carries a rich payload of connotations and implications. Why make people guess your URL?

Brand Identity 67

Brand Identity Branding B2B Work Management 67